COMPETITION COMPARISON & SMU

INTRODUCTION SUGGESTION

Vector-X vs Nivia (Shoes)

Shoes competition per category
◦ Nivia sales= 57515, Variants = 200 Approx
◦ Vector-X sales= 18444, Variants= 200 Approx

◦ Nivia Football shoes= Models 32, Sale= 24,302

◦ Vector-X Football shoes= Models 37, Sale= 11,416

◦ Nivia Court shoes= Models 18, Sale= 18984

◦ Vector-X Court shoes= Models 9, Sale= 481

◦ Nivia Basketball Shoes= Models 8, Sale= 2818

◦ Vector-X Basketball Shoes= Models 4, Sale= 112
Shoes competition per category
◦ Nivia Running Spikes= Models 8, Sale= 1464
◦ Vector-X Running Spikes= Models 2, Sale= 510

◦ Nivia Running shoes= Models 21, sale= 1978

◦ Vector-X Running shoes= Models 11, Sale= 165

◦ Nivia Cricket Shoes= Models 7, Sale= 1913

◦ Vector-X Cricket Shoes= Models 17, Sale= 4453

◦ Nivia School Shoes = Models 6, Sale= 613

◦ Vector-X School Shoes= Models 3, Sale= 12
Nivia Football shoes
◦ Top selling Nivia:-
◦ 1. Nivia Premier Carbonite 2.0 Football Stud Sale= 3630, MRP=560
◦ 2. Synthetic Pro Carbonite Football Stud (Orange) Sales= 3392, MRP= 699 (Highest sale
UK-8 1023 pcs.
◦ 3. Nivia Dominator Football Shoes sales= 2092, MRP= 849
Nivia Football Shoes
◦ 4. Nivia Ashtang Football Stud Sale= 2077, MRP= 1399
◦ 5. Nivia Encounter Football Futsal, Sale= 1704 MRP= 560
Vector-X Football shoes
◦ 1. Vector X Dynamic 001 Football Shoe, Sale= 1359, MRP= 499
◦ 2. Vector X Chaser-II Football Shoes, Sale= 1167, MRP= 599
◦ 3. Vector X Fizer Football Shoe, Sale= 974, MRP= 499
 Vector-X Football shoes
◦ 4. Vector X Volt Football Shoe Sale= 936, MRP= 549
◦ 5. Vector X Armour Football Shoes Sale= 834, MRP= 449
◦ 6. Vector X Jaguar Sale= 467, MRP= 2199
ASP differentiation in Nivia Vs Vector-X (Football shoes)

• 200-400 = QTY= 449

Nivia
• 400-600 = QTY= 10937
• 600-800 = QTY= 9896
• 800-1000 =QTY= 1879
• 1000-1500= QTY= 1112

• 200-400= QTY= 584

Vector-X
• 400-600 =QTY= 9321
• 600-800= QTY= 485
• 800-1000 = QTY= 390
• 1000-1500= QTY= 285
• 1500-2000= QTY= 451
Football shoes conclusion
◦ We are competing in 200-400 & 400-600 category, but in 600-800, 800-1000 &1000-1500
categories we are way behind
◦ 1500-2000 category is our advantage, as Nivia is not doing much in the category.
◦ We can introduce new range in 600-800 and 800-1000 categories as there is a
potential.
◦ Better cataloging with fine quality images are required in the whole range.
◦ Production lead time is very important to reduce.
Nivia Court shoes
◦ 1. Nivia Badminton Flash Shoes, Sale= 9947, MRP= 899
◦ 2. Nivia Super Court BD 192 Badminton Shoes, Sale= 2612, MRP= 1499
◦ 3. Nivia HY-Court 2.0 Badminton Shoes, Sale= 1241, MRP= 1549
◦ 4. NIVIA 147BW08 Polyester Gel Verdict Badminton Shoes, Sale= 891, MRP= 1799
Vector-X Court shoes
◦ Vector X Warrior Badminton Shoes, Sales= 227, MRP= 999
◦ Vector X CS-2015 Green Blue Badminton Shoes, Sales= 31, MRP= 999
ASP differentiation in Nivia Vs Vector-X (Court Shoe)

• 500-800 = QTY=7743

Nivia • 800-1000 = QTY= 5961

• 1000-1200 =QTY= 3736
• 1200-1700= QTY= 1052

• 500-800 =QTY= 224

Vector-X • 800-1000= QTY=84
• 1000-1200 = QTY= 15
• 1200-1700= QTY= 22
Court shoes conclusion
◦ In court shoes, we looks like a beginner.
◦ Better cataloging can only help us to increase sales.
◦ Marketing and brand visibility is mandatory.
◦ Running ads on amazon will definitely help, unless A+ content must be their.
Basketball shoes Nivia
◦ Nivia Heat Basketball Shoes, Sale= 820, MRP= 1599
◦ Nivia Panther 2017 Basketball Shoe= 504, MRP= 1369
◦ Nivia Typhoon Basketball Shoes= 316, MRP= 2399
Basketball shoes Vector-X
◦ Vector X BB-19 Basketball Shoes= 58, MRP= 2699
◦ Vector X Boost Basketball Shoes = 29, MRP= 1599
ASP differentiation in Nivia Vs Vector-X (Basketball Shoe)

• 800-1100 = QTY= 700

Nivia • 1100-1300 =QTY= 1292
• 1300-1800= QTY= 826

• 800-1100= QTY=20
Vector-X • 1100-1300 = QTY= 33
• 1300-2200= QTY= 69
Basketball shoes conclusion
◦ Nivia Qtys 2818 Vs Vector-X Qtys 112
◦ In every category, 2 variants can be introduced.
◦ Better cataloging is mandatory.
Running Spikes Nivia
◦ Nivia Zion-1 Running Spikes Shoes = 538, MRP= 769
◦ Nivia Stride 2.0 Spike Running Shoe= 442, MRP= 999
Running Spikes Vector-X
◦ Vector X Sprint Running Shoes, 370, MRP= 599
◦ Vector X Bolt Spike Running = 140, MRP= 999
ASP differentiation in Nivia Vs Vector-X (Running Spikes)

• 400-700 = QTY= 576

Nivia • 700-1000 =QTY= 622
• 1000-1300= QTY=266

• 400-700 = QTY= 375

Vector-X • 700-1000 =QTY= 132
• 1000-1200= QTY= 4
Running Spikes conclusion
◦ Running spikes to be introduced at lower price point
◦ Better cataloging is required.
Running Shoes Nivia
◦ Nivia 103BK Mesh Marathon Running Shoes= 164, MRP=999
◦ Nivia 163W Hawks Mesh Running Shoes= 256, MRP=999
Running Shoes Vector-X
◦ Vector X Men's Mehndi,Yellow Running Shoes, 56 pcs

◦ Conclusion:-
◦ This category is having too much of competition, We can improve A+ content.
Cricket Shoes Nivia
◦ Nivia Caribbean Cricket Shoes, 935, MRP= 999
◦ NIVIA - - Step Out & Play 479WB Synthetic Hook-1 Cricket Shoes, 742, MRP=699
Cricket Shoes Vector-X
◦ Vector X Blast Cricket Shoes, 2105, MRP= 499
◦ Vector X White-Blue Blaster Cricket Shoes, 722, MRP= 599
◦ Vector X Target Cricket Shoes, 243, MRP=999
ASP differentiation in Nivia Vs Vector-X (Cricket Shoes)
•300-500= QTY= NA
•500-800 = QTY= 783
Nivia •800-1000 =QTY= 965
•1000-1500= QTY=151
•1500-2100= QTY = 13

•300-500= QTY= 2619

•500-800 = QTY= 1325
Vector-X •800-1000 =QTY= 346
•1000-1500= QTY=266
•1500-2100= QTY= 20
School Shoes Nivia
◦ Nivia Mesh PVC School Shoes, 513, MRP= 999
Overall conclusion
◦ At lower pricepoint we’re selling higher.
◦ Untapped price segments have huge potential, basically at lower price.
◦ A+ content will definitely gonna spike the sales.