DIGITAL MARKETING ACTION PLAN TEMPLATE EXAMPLE

Enter data in non-shaded / white cells, only.

CONVERSION
TOTAL IMPRESSIONS NEEDED TOTAL OVER (UNDER) TOTAL TOTAL NO. OF TOTAL NO. OF TOTAL COST PER COST PER COST PER
RATE OF TOTAL
in Campaign to Reach Goal IMPRESSIONS GOAL RESPONSE RATE RESPONSES CONVERSIONS COST IMPRESSION RESPONSE CONVERSION
RESPONSES

500 145 (355) 26.21% 10.53% 38 4 $ 265.00 $ 1.83 $ 6.97 $ 66.25

IMPRESSIONS COSTS RESPONSE & CONVERSION PROJECTED OUTCOME COST PROJECTIONS

FIXED COST EST. % OF
ESTIMATED NO. COST PER ESTIMATED NO. OF NO. OF TOTAL COST PER COST PER COST PER
MEDIA TYPE OF IMPRESSIONS IMPRESSION
FOR THIS
RESPONSE RATE
RESPONDERS THAT
RESPONSES CONVERSIONS COST IMPRESSION RESPONSE CONVERSION
MEDIA WILL CONVERT

SOCIAL MEDIA
Platform A 45 $ 2.00 40.00% 10.00% 18.0 1.8 $ 90.00 $ 2.00 $ 5.00 $ 50.00

Platform B 50 $ 75.00 20.00% 17.00% 10.0 1.7 $ 75.00 $ 1.50 $ 7.50 $ 44.12

Platform C 50 $ 100.00 20.00% 5.00% 10.0 0.5 $ 100.00 $ 2.00 $ 10.00 $ 200.00
Platform D 0.0 0.0 $ -

TELEMARKETING $ -
Outbound calling 0.0 0.0 $ -

Inbound call handling 0.0 0.0 $ -

ONLINE $ -
Email campaigns 0.0 0.0 $ -
Organic search 0.0 0.0 $ -

Blogs 0.0 0.0 $ -

Paid search 0.0 0.0 $ -

Webinars 0.0 0.0 $ -

EVENTS $ -
Event A 0.0 0.0 $ -

Event B 0.0 0.0 $ -

Event C 0.0 0.0 $ -
DIRECT MAIL $ -
Type A 0.0 0.0 $ -

Type B 0.0 0.0 $ -

TRADITIONAL MEDIA $ -
Print ads 0.0 0.0 $ -

In-store 0.0 0.0 $ -

Radio 0.0 0.0 $ -
Television 0.0 0.0 $ -
DIGITAL MARKETING ACTION PLAN TEMPLATE
Enter data in non-shaded / white cells, only.

CONVERSION
TOTAL IMPRESSIONS NEEDED TOTAL OVER (UNDER) TOTAL TOTAL NO. OF TOTAL NO. OF TOTAL COST PER COST PER COST PER
RATE OF TOTAL
in Campaign to Reach Goal IMPRESSIONS GOAL RESPONSE RATE RESPONSES CONVERSIONS COST IMPRESSION RESPONSE CONVERSION
RESPONSES

0 0 0 0 0 $ -

IMPRESSIONS COSTS RESPONSE & CONVERSION PROJECTED OUTCOME COST PROJECTIONS

FIXED COST EST. % OF
ESTIMATED NO. COST PER ESTIMATED NO. OF NO. OF TOTAL COST PER COST PER COST PER
MEDIA TYPE OF IMPRESSIONS IMPRESSION
FOR THIS
RESPONSE RATE
RESPONDERS THAT
RESPONSES CONVERSIONS COST IMPRESSION RESPONSE CONVERSION
MEDIA WILL CONVERT

SOCIAL MEDIA
Platform A 0.0 0.0 $ -

Platform B 0.0 0.0 $ -

Platform C 0.0 0.0 $ -

Platform D 0.0 0.0 $ -

TELEMARKETING $ -
Outbound calling 0.0 0.0 $ -

Inbound call handling 0.0 0.0 $ -

ONLINE $ -
Email campaigns 0.0 0.0 $ -
Organic search 0.0 0.0 $ -

Blogs 0.0 0.0 $ -

Paid search 0.0 0.0 $ -

Webinars 0.0 0.0 $ -

EVENTS $ -
Event A 0.0 0.0 $ -

Event B 0.0 0.0 $ -

Event C 0.0 0.0 $ -
DIRECT MAIL $ -
Type A 0.0 0.0 $ -

Type B 0.0 0.0 $ -

TRADITIONAL MEDIA $ -
Print ads 0.0 0.0 $ -

In-store 0.0 0.0 $ -

Radio 0.0 0.0 $ -
Television 0.0 0.0 $ -
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