INSTITUTE OF MANAGEMENT STUDIES

DEVI AHILYA VISHWAVIDHYALAYA, INDORE

MBA EXECUTIVE (SEMESTER IV)
BATCH 2021-23
Assignments
Core Subjects
Subject: Strategic Management
Assignment 1
Q1)Should Retail Stores Sell Tobacco Products? Recently Pmart one of the largest retailing chain
(60% market share in India announced that that it would stop selling cigarettes and other tobacco
products in its stores as selling cigarettes and other tobacco products conflicts with Pmarts healthier,
friendlier and greener image, which it has been working hard to cultivate in the past few years. This
may prove to be a smart business strategy as there may be increase in the be at least 25% increase in
the price per pack of cigarettes. This could be a smart move for another reason too. The tax is
expected to reduce smoking and decrease cigarette sales. According to a recent study conducted by
scientists from India, Canada there are approximately 120 million adult smokers in India, about 37
percent men and 5 percent women.
Case Study Questions
1. Is it Pmarts strategy to sacrifice potential sales for the sake of corporate image?
2. Do you think selling tobacco hurts Pmart image?

Q2) Why do mergers and acquisitions take place? What are the reasons for failure of mergers and
acquisitions? Explain
Q3) What are the different stages through which an organization passes during evaluation ? Explain
with examples.
Q4) Explain the importance of Value chain in an organization. What is the role of cost in the growth
of a business? Discuss
Q5) What do you mean by ‘strategic management process? Explain the various steps that include in
the strategic management process
 Assignment 2

Q1) Close Up tooth paste used Glycerin instead of Calcium Carbonate as whitening agent and
differentiated itself from all other tooth pastes, what according to you are the pre-requisites for
differentiation strategy? What are the pitfalls of it?
Q2) Wipro and Tata Power are the only Indian companies to have found a place in the world’s most
ethical companies in a list published by Ethisphere Institute, USA. How can business ethics be a good
corporate strategy for the successful corporations of tomorrow? Discuss some of the principles of
ethics which can help a corporation to become successful in the long term.
Q3) Higher the return, higher will be the risk”. In this context discuss the various risks associated
with portfolio planning.
Q4) Explain different types of stability strategies with example. Is concentration strategy a stability
strategy?
Q5) Discuss various reasons for Mergers and Acquisitions. Support your answer with the help of
examples.

Assignment 3
Q1) Can cost leadership strategy allow a firm to earn above-average returns despite strong
competitive forces? Discuss.
Q2) The true nature of marketing today is not serving the customer; it is outwitting & outfitting one’s
competitors. Briefly explain the four ways this war can be fought.
Q3) How would you define channels of distribution? What factors would govern your choice of
distribution in the competitive structure of an industry?
Q4) Explain how applicable experience curve effect is in the manufacturing sector. Describe with the
help of examples, the three generic strategies.
Q5) Describe three objective ways to make a choice of strategy. Support with the help of examples.
 Subject: Entrepreneurship
Assignment 1
Q.1 .Develop, Explain, Evaluate a Business strategic model of any organization of your choice,
elucidate the entrepreneur growth strategies for achieving the organizational objectives & goals
This has to be done in project form.

Assignment 2
Q.1. Explain various dimensions of business environment.
Q.2. State the challenges faced by successful entrepreneur.
Q.3. State the theories of Innovations & social changes.
Q.4. Explain various macroeconomic factors of business environment.
Q.5. Explain & Evaluate the concept , characteristics & significance of entrepreneurship.
Q.6. write short notes:
a. Project formulation & evaluation.
b. Ethical dimensions of entrepreneurship.
c. Theory of social behaviour.

Assignment 3
Q.1. Entrepreneurs have created some of the most noteworthy and successful
companies in history. Although many entrepreneurs use their skills to create and run a
company, others pursue a related job. Discuss the five career paths for entrepreneurs and
evaluate which one is the most likely career path. Also, evaluate five success stories of India.