social media

marketing
beginners
How I manage my small businesses with
social content strategy
 why social media?
"With the huge number of online users spending a larger
chunk of their time, which is almost 59% of the world’s
population, marketers must not miss out on their chance
of marketing on these digital forums."

Build brand awareness

Grow & thrive your audience
Generate leads
 How to Get Started
Create a social media strategy by
answering key questions
What is your brand’s overall
purpose
Who are your ideal customers
What kind of contents you want to
deliver
Find out where they "hang", pick one
platform to focus on
Build a connection

START
SMALL
It's all about
building
audience
Relationship over numbers
Delivering contents your audience wants
Fact tells, story tells
"ESTABLISHING A BRAND AESTHETIC HELPS KEEP
YOUR SOCIAL MEDIA CHANNELS ALIGNED, IN TURN,
CREATES A STRONGER PRESENCE."

Understand your business and audience

persona
Seek design and style inspiration from
other brands
Choose a color palette that makes a
statement
Pick templates (filters, fonts, etc) that
can be used across channels
 d Don
n
t's
s a
You don't want your
o'

contents to be..
D

Over promoting
Not relevant to the needs
of potential customers
Overposting
 Instead..

You want your contents to

be interactive
Use video whenever
possible
Engage, engage, engage
 thank you,
stay inspired!