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Ibm Imp
Ibm Imp
Ibm Imp
To gain a competitive advantage internationally, companies can focus on the following strategies:
1. Differentiation: Offering unique and differentiated products or services that meet the specific
needs and preferences of international customers. This can be achieved through innovation, superior
quality, customization, branding, or design. For example, Apple Inc. has gained a competitive
advantage globally through its innovative and user-friendly products like the iPhone and MacBook.
2. Cost Leadership: Becoming a low-cost producer or provider of goods or services, which allows
companies to offer competitive prices while maintaining profitability. This strategy requires efficient
operations, economies of scale, cost control, and effective supply chain management. For example,
Walmart has achieved international competitive advantage by leveraging its vast scale and supply
chain efficiencies to offer low prices to customers.
3. Focus Strategy: Concentrating on a specific niche market or customer segment, either
geographically or based on unique customer needs. By understanding the specific requirements of a
target market, companies can tailor their products, services, and marketing efforts to effectively serve
that segment. For example, luxury brands like Louis Vuitton or Gucci focus on a high-end customer
segment globally, providing exclusive and premium products.
4. Technological Leadership: Leveraging advanced technology, research, and development
capabilities to create innovative products, processes, or solutions that surpass competitors.
Technological leadership enables companies to introduce cutting-edge products or offer superior
value to customers. For instance, Tesla has gained international competitive advantage through its
electric vehicle technology and innovation in the automotive industry.
5. Global Strategic Alliances: Collaborating with partners in different countries to gain access to
local expertise, distribution channels, resources, or market knowledge. Strategic alliances can help
companies overcome entry barriers, reduce costs, and expand their reach in international markets. An
example is the partnership between Starbucks and Nestle, where Nestle gained access to Starbucks'
coffee products and brand recognition for distribution in various global markets.
6. Strong Branding and Marketing: Developing a strong and recognizable brand image and
effectively marketing it across international markets. A strong brand can create customer loyalty, trust,
and differentiation. Companies like Coca-Cola or McDonald's have successfully built globally
recognized brands that give them a competitive advantage in various countries.
It is important to note that gaining international competitive advantage requires a deep understanding
of target markets, competitors, and the ability to adapt to local conditions. Continuous innovation,
investment in research and development, building strong relationships with local partners, and
effectively managing global operations are also critical factors in sustaining and enhancing
international competitive advantage.
Que 3) What are the roles and objective of World Bank and IMF in
the development of developing countries? Under what different
schemes of world bank, developing countries can get finance for the
development?