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TABLE OF CONTENT

CHAPTER I: Executive summary


Business opportunity …..……………….……………………. 2
Goals and objectives
Capital formation………………………………………………… 3
Mission
Vision
Market strategy
CHAPTER II:
General company description……………………………….4
CHAPTER III:
Product and services……………………………………………..5
CHAPTER IV: Marketing plan…………………………………………………….6
Economic
Products
Features and benefits…………………………………………..7
Costumers
Competition
SWOT analysis
Strength…………………………………………….…………………8
Weakness
Opportunity
Threats
Competitive analysis(table)………………………………….9
Competitive analysis…………………………………………..10
Strategy……………………………..……………………………….10
Promotion…………………………………………………………..11
Pricing………………………………….……………………………..12
Proposed location……………………………………………….13
Building plan……………………………………………………….14
CHAPTER V: Operational plan
Production…………………………………………………………..15
Location
Restaurant hours
Legal environment……………………………………………….16
Zoning………………………………………………………………….16-17
Personnel…………………………………………………………….18
Inventory……………………………………………………….…….19
Supplier
CHAPTER VI:
Balance sheet……………………………………………………….20
Income statement………………………………………………..21
APPENDICES AND EXHIBITS
Future sites…………………………………………………………..22
Logo draft……………………………………………………………..23
Permit…………………………………………………………………..24
CURRICULUM VITAE………………………………………………………….25-33

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