Global media and entertainment

trends: FAST Forecasts

Connecting the dots
across the entire tech
ecosystem.

Copyright © 2023. All rights reserved. Informa Tech, a trading division of Informa PLC
FAST channel revenues will reach $12bn in 2027
Global FAST channel revenue, by region, $bn, 2019-27

12
1
1
10
1
Revenue ($bn)

8 1

6 0
10
9
0 9
4 7
6
2 0 4

0 2
0
0 1
0
2019 2020 2021 2022 2023 2024 2025 2026 2027
US Canada Europe Latin America & the Caribbean RoW
Notes: Global total excludes China

Source: Omdia Advertising Intelligence Service © 2023 Omdia

Copyright © 2023. All rights reserved. Informa Tech, a trading division of Informa PLC
 Online video advertising revenue will overtake pay TV in 2023
($221bn) and $331bn in 2027
Global revenue by media type ($m) ONLINE VIDEO
350,000 (ADVERTISING)
10-year CAGR
21.7%
300,000

PAY TV
250,000 10-year CAGR
-1.3%
Revenue ($m)

200,000 GAMES
10-year CAGR
6.4%
150,000 ONLINE VIDEO
(SUBSCRIPTIONS)
10-year CAGR
16.4%
100,000
CINEMA
10-year CAGR
50,000 2.2%
MUSIC
10-year CAGR
7.6%
0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Cinema - Box Office Revenue Games - Consumer Spend Music - Industry Revenue
Online Video - Revenue (exc. Advertising) Pay TV - Revenue Online Video - Advertising Revenue

Copyright © 2023. All rights reserved. Informa Tech, a trading division of Informa PLC
Page 4 © 2022 Omdia
 TikTok is set to lead the online video advertising pie, without damping
the growth of the rest
Global: Video revenue by revenue type and operator, 2027
100.0

80.0
Video revenue ($bn)

60.0

90.6
40.0 2.7

20.0 36.7 37.5

31.7

13.0 5.4 3.2 0.0 4.3 0.0 0.0

5.2 5.2 4.9 4.0 2.2 0.0
0.0

Source: Omdia TV & Online Video Intelligence Ad-Supported Subscription

& Advertising Intelligence Services © 2023 Omdia

5 Copyright © 2023. All rights reserved. Informa Tech, a trading division of Informa PLC
 12bn is not to be sniffed at, but in context, social video remains the
growth story of the next 5 years
Global: Video revenue by revenue type and operator, 2027
100.0

80.0
Video revenue ($bn)

60.0

90.6
40.0 2.7

20.0 36.7 37.5

31.7

13.0 12.0 5.4 3.2 0.0 4.3 0.0 0.0

5.2 5.2 4.9 4.0 2.2 0.0
0.0

Source: Omdia TV & Online Video Intelligence Ad-Supported Subscription

& Advertising Intelligence Services © 2023 Omdia

6 Copyright © 2023. All rights reserved. Informa Tech, a trading division of Informa PLC
 FAST will take 5% of Premium video advertising (ex. social) revenue
outside of China by 2027
Global Premium Video Advertising Revenue by Type, Linear TV vs. AVOD vs. FAST, 2021-27, $m
250 6%
11 12
9 10
Advertising Revenue ($m)

6 5% 5%

Share of Advertising Revenue

200 4
2 54 62 5% 66
43 58
49 4%
35 4%
4%
150
3% 3%
100 2%
2%

50 1%
1%

0 0%
2021 2022 2023 2024 2025 2026 2027

Linear TV AVOD/BVOD FAST FAST share of total

Notes: Global figure excludes China
Source: Omdia © 2023 Omdia

Page 7 Copyright © 2023. All rights reserved. Informa Tech, a trading division of Informa PLC
FAST forecasts by
country
 UK leads the way for FAST revenues outside US
Top-ten FAST channel market revenue outside of the US, $m, 2019-2027
600

UK
Revenue ($m)

Canada
300
Australia

Germany

Brazil
Italy
Mexico
France
Spain
0 Sweden
2019 2020 2021 2022 2023 2024 2025 2026 2027
UK Canada Australia Germany Brazil Italy Mexico France Spain Sweden

Source: Omdia Advertising Intelligence Service © 2023 Omdia

Page 9 Copyright © 2023. All rights reserved. Informa Tech, a trading division of Informa PLC
 In 2023 UK, Canada and Germany will lead the way for FAST revenues
Top-ten FAST channel market revenue outside of the US, $m, 2023
300

205.6
Revenue ($m)

173.8

0
2023

UK Canada Australia Germany Brazil Italy Mexico France Spain Sweden

Source: Omdia Advertising Intelligence Service © 2023 Omdia

Page 10 Copyright © 2023. All rights reserved. Informa Tech, a trading division of Informa PLC
 But in 2027 Australia will overtake Germany reaching the third place
Top-ten FAST channel market revenue outside of the US, $m, 2027
600

505.9
Revenue ($m)

317.3 307.3
300
213.9

56.8

0
2027

UK Canada Australia Germany Brazil Italy Mexico France Spain Sweden

Source: Omdia Advertising Intelligence Service © 2023 Omdia

Page 11 Copyright © 2023. All rights reserved. Informa Tech, a trading division of Informa PLC
FAST users and
channels
 Video service stacking is still on the rise mainly due to FREE services
Average number of video services per video user by country, Nov 2019 – 2022
8 BVOD

6 Social
Number of services

4 FAST

AVOD
2

Free TV
0

11/2019
11/2019

04/2020

11/2020

04/2021

11/2021

04/2022

11/2022

11/2019

04/2020

11/2020

04/2021

11/2021

04/2022

11/2022

04/2020

11/2020

04/2021

11/2021

04/2022

11/2022
Other

France Germany UK
0 1 2
Pay TV SVOD Free/AVOD Number of services
Source: Omdia Consumer Research –
Devices, Media & Usage Spotlight Service © 2023 Omdia

13 Copyright © 2023. All rights reserved. Informa Tech, a trading division of Informa PLC
 5X more FAST users in UK within 3 years
Weekly FAST users as a proportion of total OTT video users (Q2 2020 – Q4 2022)

15%
%

3%

Q2 2020 Q4 2020 Q2 2021 Q4 2021 Q2 2022 Q4 2022

Source: Omdia, Consumer Research - Devices, Media & Usage Spotlight Service © 2023 Omdia

Page 14 Copyright © 2023. All rights reserved. Informa Tech, a trading division of Informa PLC
 The largest FAST services already reached tens of millions viewers
Global monthly active users of the top-5 FAST-focused services, millions, 2019-27

100.0
Monthly active users (millions) 88.4

70.4

50.0

20.2

0.0
2019 2022 2027
Pluto TV Roku Channel Samsung TV Plus LG Channels Rakuten TV

Notes: Omdia has only included services which it estimates generate at least 40% of their ad revenue from FAST channels in this analysis. Rakuten TV total represents users in Denmark,
Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, and the UK only.

Source: Omdia, Advertising Intelligence Service © 2023 Omdia

Page 15 Copyright © 2023. All rights reserved. Informa Tech, a trading division of Informa PLC
 There are more than 1600 FAST Channels in the USA

FAST Service catalog in US (1Q23)

500
450
400
350
300
Channels

250
200
150
100
50
0
Freevee LG Channels Plex Pluto TV Roku Samsung Sling Tubi ViX Vizio Xumo Play
Channel TV+ Freestream Watchfree+
Source: Omdia, Digital Content and Channels Intelligence Service © 2023 Omdia

Page 16 Copyright © 2023. All rights reserved. Informa Tech, a trading division of Informa PLC
 Key genres in FAST include…..
Samsung Plus TV channel genres by country
250

200
Proportion %

150

100

50

US Canada France Germany Italy Spain UK Australia Brazil

Source: Omdia, Digital Content & Channels Intelligence Service © 2023 Omdia

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 Maria Rua Aguete

thank you
https://omdia.tech.informa.com/ @OmdiaHQ /Omdia Maria.ruaaguete@omdia.com