Professional Documents
Culture Documents
Marketing Management
Marketing Management
Marketing Management
Assignment Marks: 30
Answer 1
Introduction:
M/s Herbal Life that sells a variety of herbal remedies & FMCG Products in addition to other
products. Natural products, such as chia seeds, detergent, toothpaste, and even Ayurvedic
treatments, are commonly available. Price is the Single Factor that affects the buyer Purchsae
Descisions. Its Work as an indicator of Product Quality & Image. Pricing plays a very important
role in Company Marketing Mix Strategies.It helps to increase a company’s product or service sales
in selected market. It also have direct relation ship on growing company’s market share. When
Taking a Pricing Descisions their are variety of factors to consider.Origiznation Objectives, The
Marketing Mix, Costs, Competition, Consumer Perciption, Legal Constraints These objects have a
specialised function within a larger product line that may also comprise a number of other items
designed for usage in various settings. It is crucial to have the ability to adjust prices as needed.
Using a pricing plan that accounts for a variety of products can alleviate this issue. The simplest
pricing techniques are offered for items that are part of a product combination, for already-built
systems, and for all products at once.
Answer 2.
Introduction
As you have seen in during the COVID-19 pandemic, there is huge use of Ayurvedic Products to
enhancing the mental ,physical & Emotional health. All of you know that plants & herbs possess a
medical properties If you want to increase the Sales of Herbal Life Products you have to aware the
people that your products made from Naturals resaources like plants herbs and it is organic in
nature. You have to aware the people Ayurvedic products gives the good result with no other side
effects. To do this you have to create the website, and promoted your organication mediaction on
the several websites. The Buisness will increase when you showcasing & Selling ayurvedic and
herbal products online.The basic purpose of the promotional mix is first of all to create brand
awareness but the most essential is to produce organizational goals and profits. A promotional mix
is defined as being successful if you manage to deliver a clear, compelling message based on the
fact that you chose the most appropriate promotion method.
Conclusion :
Marketing and advertising play a vital role in the growth and success of a organisation when it is
executed well. This will helpto increase the demand and sales in the market. Your marketing efforts
should make it clear to potential customers how they get benefit from your products and services.
By doing so, you can distinguish yourself from competitors and increase sales. You may utilise as
many paid and unpaid placements as you wish in your advertising campaign. The easiest way to
develop Ayurvedic empires is by organic expansion, which is contrary to how most firms market
themselves, especially when backed by investors. The marketing and advertising mix would be
inadequate without advertising. Numerous techniques, including enhanced media exposure, special
offers, increased consumer loyalty, etc., can be employed to increase brand recognition.
Answer 3a.
Introduction:
Mr Raj has shown an interest in buying a new smartphone with latest technology. There are number
of cell phone models available, and their prices vary considerably. Each serves a distinct subset of
the broader populace. In order to help Raj in choosing a decision, we will subject him to a accurate
procedure that restricts his options.
Conclusion:
He need a smart phone with high Mega pixel count & 8GB Ram and the Samsung A71 has 12 mega
pixel cameras with 8Gb Ram are an excellent choice. So Mr. Raj will buy the Samsung A71 Mobile
through this Steps of decision Making Process.
Answer 3b.
Introduction:
Global Stock offers access to international stock exchanges. There are number of ways to spread the
news about the operative web-based programmes. There are currently over 2.9 million apps
available in the Google Play Store and over 35 million in the Apple App Store. These forecasts
show that the already crazy number of individuals will increase. Customers that are currently
utilising competing software may soon switch to ours. There are numerous competitors in this
market.
Concepts & Application:
Websites & Branded Web Communities:
The First step is to conducting online marketing is to create the Website and getting people to visit
the site is another. Also the Global Stock App must be user-friendly enough and visually appealing
to everyone. The Company branding objectives cannot be met until the app is prominently
promoted on its website. Spread the word about your presence order to avoid any unpleasant
surprises.
Social Media Marketing:
Global Stock App Marketing can be effective when it is exposed in many social media platforms are
utilised. Using social Media seems to be easiest for App Marketing. Along with Twitter and
Instagram, you may create a Facebook page. Create an account, then start following users who
match your target audience's profile. Focus your efforts on establishing connections that will benefit
both parties, providing material on issues that will be of interest to your audience, and engaging in
the dialogue.
App Store optimization:
Implement a strategy for app store optimization. Reach app consumers where they are already
downloading new apps by utilising online searches in addition to investing in app store optimization
(ASO).
Email Marketing:
It is a very important and growing digital marketing tool, in the world more than 200 million of
email are send out every minute of every day. Around 91 percent people receiving the promotional
emails from company with which they can promote the app online. Email is the ultimate direct
marketing medium.
Online Advertising:
A consumer spent more and more time online, companies shifting more of their marketing budget to
online Advertisement. It is form of marketing and Advertising which uses internet to promote the
Global Stock APP to the Audience.
Conclusion
App-based marketing can generate innovative ideas for client retention strategies and uncover our
competitors' marketing strategies. we have a substantial competitive edge over other companies in
our field. The success of any business depends on it. It may alter the public's perception of our
company. It could enhance our reputation, foster two-way communication with clients, and provide
a forum for truthful Communication.