Digital Banking. AMOL MAHAJAN .

MBA= (2nd year) (3rd sem)

Bank Introduction
AXIS BANK
The bank was founded on 3 December 1993 as UTI Bank, opening its registered office
in Ahmedabad and a corporate office in Mumbai. The bank was promoted jointly by the
Administrator of the Unit Trust of India (UTI),Life Insurance Corporation of India (LIC),
General Insurance Corporation, National Insurance Company, The New India Assurance
Company, The Oriental Insurance Corporation and United India Insurance Company. The
first branch was inaugurated on 2 April 1994 in Ahmedabad by Manmohan Singh, then
finance minister of India.
In 2001 UTI Bank agreed to merge with Global Trust Bank, but the Reserve Bank of
India (RBI) withheld approval and the merger did not take place. In 2004, the RBI put
Global Trust under moratorium and supervised its merger with Oriental Bank of
Commerce. The following year, UTI bank was listed on the London Stock Exchange. In the
year 2006, UTI Bank opened its first overseas branch in Singapore. The same year it
opened an office in Shanghai, China. In 2007, it opened a branch in the Dubai International
Financial Centre and branches in Hong Kong.
Questionnaires.
Q 1:- How much percentage of digitalization is seen in your
bank and in which areas?
= Invest technology capabilities to deliver on our Transformation plans ... Transactions. Share of
digital increased from 20% to 40% during the period ...

Q 2:- Which digital services do you provide to the customers

from bank?
 Internet Banking. Log into your Axis Bank Internet account using your customer
id or debit card number. ...
 Mobile Banking. The Axis Mobile app is available for both Apple and Android
users. ...
 SMS Banking. ...BHIM Axis Pay UPI App. ... Axis OK. ..., Axis AHA.
Q 3 :- Does digitization in bank has changed the work
environment in your branch?
= The radical shift towards ubiquitous digitization provides both impetus and
opportunity for the banks. And Axis Bank is making the most of .

Q 4:- What is the probable distance at which you have your

bank ATM Machines?
= Banks predominantly start with locating ATM in their branches. That
establishes the primary ATM (Core) network. Off-site ATMs are installed at places
where foot-traffic is high.

Typically, a Retail Bank's marketing department would research areas of interest

where the bank should have its off-site ATM installed. Such research is grouped by
various parameters

Q 5 :-what are different type of payment modes your bank is

providing to the customers?
= National Electronic Fund Transfer (NEFT): Transfer funds from Axis Bank
account to another bank account participating in the scheme. Real Time Gross
Settlement (RTGS) : The RTGS system is primarily meant for large value
transactions for transferring funds from one bank to another.

Q 6:- How do you prevent your bank from fraudulent activities

which are seen due to digitalization in banking systems?
= Customer Education. Banking securely and beware of
online frauds by using Axis Bank's Safe Banking. Bank online
at the comfort of your home without any hassle.
Q 7:- Which are the innovative technologies adopted by your
bank(branch). If yes name some of them?
= Axis Bank Ltd, which embarked on its digital journey about six years ago, is
now implementing a series of measures that include self-service kiosks, Aadhaar-
based customer services, and automation—all aimed at increasing the momentum
of its digital transformation journey. The bank has installed digital self-service
kiosks, which it has christened “speed banking" services, at over 1,000 branches
(out of a total of around 3,400 branches), in addition to deployment of 25,000
biometric readers across its network to adhere to eKYC (electronic know your
customer) norms in new account sign-ups and other Aadhaar-based services.

Q8:- what are bank artificial intelligence and machine leaning is

there?
= YES.
Q 9 :- how are bank facing new digital competitor ?
= most of the bank are adopting various new technology for better
customer service.

Q 10:- what do you feel for come to digital banking?

= Enjoy hassle-free internet banking options which makes banking with Axis
Bank the best. We provide easy steps to start online banking with 24/7 assistance

Q 11 :- how to bank digital performance compare to other

branch?
= bank has own various price in technology innovation.
Q 12 :- what system does your digital banking integrate with ?
= Our digital strategy is aligned with our GPS strategy. Reimagine Customer ...
OPEN: The operating system that drives every digital initiative in Axis Bank.

Q14 :- What’s your digital solution to meet your strategy

growth?
=Do you know what social media marketing is? Here are the steps to
develop a foolproof social media marketing strategy.

Thank you ……….