15 GOLDEN PRINCIPLES OF VISUAL HIERARCHY 1

15 Golden Principles of Visual Hierarchy

Bayot, Brian Daniel M.

Bloomfield Academy
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Visuals are all around and visual contact principles are the full driving concept for the arts

of architecture. At the other side, dynamic hierarchy contributes to the style sophistication and

order. It provides the eyes with visual aid and recommends what details to hang on to as the vision

glides across it. It offers a direction from which data can float in and easily accumulate throughout

the brain. This directs the human eye, like an unseen pointer that travels across the details, from

one item to the next to keep the reader clear of visual tiredness. The application of hierarchy to the

architecture does not threaten the reader with all the noise and uncertainty of the results.

The 15 Golden Principles of Visual Hierarchy are Focal Point, Movement, Golden Ratio,

Balance, Repetition, White Space, Visual Triangle, Texture, Types, Random, Rules, Alignment,

Lines, Contrast and Rule of Thirds.

The Focal Point is a field of interest in a composition that attracts the eye of the spectator.

This is generally an essential appeal or type of web design.

Those points of interest are naturally attracted to the human eye. Most people seem to follow

patterns, particularly the way they interpret a web, although this depends on the person. That’s

why Movement is really important since understanding the different movements that can entice

the audience will surely make your visuals more appealing.

Thanks to its value in the real universe, the golden ratio is also called the "divine proportion."

The Golden Ratio basically states that there are some types of patterns that can surely entice the

audience especially spirals.

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As far as architecture is concerned, balance is where things are symmetric. It builds peace,

coordination and unity. At the other side, asymmetry will contribute to fascinating visual effects

in addition.

Repetition is very necessary to be subjective. For examples, you may use a certain size and

color in all of your headings or subheadings. The consumer would generally see and expect a trend.

The same goes with text connections and intervention calls.

In Web design terminology, the White Space is "an area between icons, columns, images,

text, margins and other items" and it determines how a website runs, works, and assists in the

layout hierarchy. It's one of the most powerful resources. It helps to allow the guest time to breathe

and helps to differentiate those components.

A visual triangle is to build a "triangle" about the material you want to highlight utilizing

three components. This is a common scrapbooking style technique.

If used in graphic design, the color relates to the look, touch, and refreshment. The texture

is a characteristic of the graphic design that strengthens the appearance of certain visual elements

such as designs, colors, diagrams, material etc.

It allows not only the right typeface to arrange the logo and typography, but also stylistic

choices add to the global atmosphere of the product and are a convenient way to highlight it. For

examples, comparing a decorative font with a simplified calibri is a perfect way to differentiate

between visual distinction and value.

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Often it will function on your favor against the formula and be unpredictable, so it is

important to measure a randomness. For any specific purpose, you cannot literally start tossing

elements into a plan. Using it in terms of policy. Bridging the normal style is very useful in

attracting focus to and separating different objects.

Standard shapes, models, tables are always designed to instruct you, but such "rules" are not

necessarily the direction to obey. Breaking them is an easy way to draw and build visually exciting

users.

Using some type of grid can help to ensure the components are in sync helps to simplify

stuff and allows designing and modifying the website simpler for different platforms.

It is important to remember that most people will read or look at things using a linear pattern

therefore it is nice to remember that doing things in a linear way can help attract and ease the time

of your audience.

Colors, textures, forms, position or scale may consist of the following components. It is one

of the best ways to offer visual value to people and tell them what to look at. Speak of a bright red

or orange attraction.

The rule of Thirds is when seen below, you will split the picture mentally with two horizontal

lines and 2 vertical lines. You then put the key elements on or at the points they encounter in your

scene.

The 15 Golden Principles of Visual Hierarchy is surely a very helpful hierarchy that can

help a lot of people when creating something that needs to be presented. It is important to

remember that this hierarchy is merely a guide and even though it is still very helpful to everyone.
References
Citation: (Smith, 2017)

Bibliography Entry:
Smith, M. (2017, june 10). Impact bnd. Retrieved from iMPACT: https://www.impactbnd.com/blog/15-
golden-principles-of-visual-hierarchy-infographic

Citation: (Brown, 2014)

Bibliography Entry:
Brown, E. (2014, october 15). DesignMantic. Retrieved from DesignMantic:
https://www.designmantic.com/blog/infographics/15-golden-principles-of-visual-hierarchy/