BRAND NAME & BACKGROUND INFO

Replay is about more than casual Italian

fashion in a trendy shop with a rustic
interior & a large selection of denim.
Our Jeans blend with the body, are moulded
by the body into an indissoluble whole,
becoming one with the wearer in a sublime
symbiosis. Jeans reflect just who we are –
This is why they’re still so rebellious, still a
symbol of dressing and thinking outside the
box.

We partner with the best in the industry to

co-create. We’re here to support creators,
improve their game and create change.

TONE : Rebellious

CAMPAIGN TYPE REELS , “Style this item with me” ,

Unboxing
CAMPAIGN OBJECTIVE  KPIs: 
￮ Goals REACH 
￮ KPI’s ENGAGEMENT
￮ Any known barriers to overcome
MESSAGE ASSOCIATION
 
Create awareness for our most sustainable, versatile and
comfortable JEANS to increase share of search and further
position Replay as THE credible brand for gen Z through
authentic storytelling. 
Drive brand perceptions of inclusivity and credibility
Drive engagement with the content and the brand
Drive Conversion (sales and desire) of our Jeans & Brand
as a whole.