ClimateLaunchpad Boot Camp Preparation

Module #7 - Find your market segment answer sheet

Your team name: Island Taxi Service

Instructions: _x000D_
1. Decide on the criteria that matter most to you and add three of your own._x000D_
2. Fill the table out for five market segments, scoring the relevant criteria 1-10 (1 = low and 10 = high importance).

Market segments Segment 1

Describe the market segment here:
Young urban Professionals

Criteria

Buyer

Yes,Young Urban Professionals -

Potential single, identifiable buyer and
early adopter due to their reliance on
Is there a single, identifiable buyer? Is transportation services and tech-
this an early adopter? savviness.
Well funded?
The target customer segment of young urban
professionals is likely to be well funded, as
they are typically employed in professional
Is the target customer well funded? roles and have higher earning potential.
Buying reason?
Yes, they have a compelling reason to buy
as they require reliable and convenient
Does the customer have a compelling transportation for their daily commute to
reason to buy? work or meetings
Accessible? Yes, the target customer segment of young urban
professionals is readily accessible as they are
Is the target customer readily concentrated in urban areas where the taxi service
accessible to you? operates.
COCA

Yes, the target customer segment of

young urban professionals is readily
accessible as they are concentrated in
What is the estimated cost of customer urban areas where the taxi service
acquistion? operates.
LTV

The estimated lifetime value of

customers in this segment can be
significant, considering their reliance
on transportation services for daily
commuting and potential repeat usage
What is the estimated lifetime value of as long as they reside in urban areas.
your customer? considering their reliance on
transportation services for daily
Whole product? commuting and potential repeat usage as
Can you deliver a whole product? long as they reside
differentiate itselfinbyurban areas.
offering tailored
Competition? services and focusing on the unique
needs of young urban professionals,
Is there no competition that could minimizing the potential blocking
block you? effect of competition.
additional segments, as their positive
Next segment experiences and word-of-mouth
recommendations can attract other
If you win this segment, will it help customer segments with similar
enter additional segments? transportation needs.urban
The market of young
Founder's dream professionals aligns with the founder's
dreams as it caters to the needs of
Is the market consistent with your busy professionals seeking reliable and
founder's dreams? convenient
The market transportation
of young urbansolutions.
Like the customer professionals aligns with the founder's
dreams as it caters to the needs of
Do you like the people that willl be busy professionals
Customer seeking
satisfaction playsreliable
a and
your customers? convenient transportation solutions.
significant role as families prioritize
Customer Satisfaction safe, comfortable,
This segment has aand
highreliable
market
transportation
growth potential due tofor
services thetheir daily
increasing
activities
population and travel
of young requirements.
professionals
Market Growth Potential Our competitive advantage lies in in
urban areas and their reliance
offering a technologically advanced on
transportation services for daily
and efficient transportation service
commuting.
tailored to the needs of young urban
Competitive Advantage professionals, providing a seamless
and convenient commuting
experience.

Total score 0

Save this file and name it with your country and team name (country_teamname, for example, Argenti
 Your name: Pandeta Dominic

0D_
= low and 10 = high importance).

Segment 2 Segment 3

Family-oriented Suburban Residents College Students

Target market with no single,

identifiable buyer, but once they
recognize the reliability and
convenience, they can become valuable
customers despite not being early
adopters.
No single, identifiable buyer, but individual
universities or student organizations may act as
potential buyers or influencers; college
students, being tech-savvy and open to new
experiences, are early adopters of convenient
and cost-effective transportation services.

The funding level of family-oriented suburban

residents can vary. Some may have stable
incomes and financial resources, while others
may have more limited budgets due to family
expenses.
College students generally have limited financial
resources as they are often dependent on
scholarships, part-time jobs, or parental support.
Their funding may be relatively lower compared to
other segments.

Yes, they have a compelling reason to buy

Yes, they have a compelling reason to buy as they rely on transportation to commute
as they need transportation for family to campus, attend classes, and engage in
outings, school activities, and errands. social activities.

Yes, the target customer segment of college students

Yes, the target customer segment of family-oriented is readily accessible as they are concentrated around
suburban residents is readily accessible as they reside university campuses and can easily access the taxi
in suburban areas where the taxi service can reach. service.

Yes, the target customer segment of
family-oriented suburban residents is
readily accessible as they reside in
suburban areas where the taxi service
can reach.
Yes, the target customer segment
of college students is readily
accessible as they are concentrated
around university campuses and
can easily access the taxi service.
 The estimated lifetime value of
customers in this segment can be The estimated lifetime value of
substantial, as families often require customers in this segment may
ongoing transportation services for vary, as it depends on the duration
various needs, such as school runs, of their academic program and
grocery shopping, and recreational their transportation needs
activities. throughout their college years.
various needs, such as school runs, of their academic program and
grocery shopping, and recreational their transportation needs
activities.
position itself as a reliable and family- throughout
differentiatetheir
itselfcollege years.
by offering
friendly choice, offering services competitive pricing, flexible
specifically designed to cater to the schedules, and student-friendly
needs of families, reducing the impact features, mitigating the potential
of potentialsuch
segments, competition.
as providing blocking
can paveeffect
the way of competition.
for expansion
transportation services for schools, into related segments, such as
community events, or offering partnering with universities,
specialized services for families with student organizations, or offering
specific
residentstransportation requirements.
is consistent with the services
dreams as during special events.
it addresses the
founder's dreams as it targets transportation challenges faced by
individuals seeking safe and efficient students, providing them with
transportation options for their affordable and reliable
families. is consistent with the
residents transportation
dreams services.the
as it addresses
founder's dreams as it targets transportation challenges faced by
individuals seeking safe and efficient students,
Customer providing
satisfaction them with
is important
transportation options isforimportant
Customer satisfaction their as affordable and reliable
as students seek affordable,
families.
students seek affordable, convenient, transportation
convenient, andservices.
dependable
The market growth potential for
and
Thedependable
market growth transportation
potential foroptions
this transportation options
college students is promising, to navigate
with
to navigate between
segment is steady, drivencampuses,
by the between
aOur
steady campuses,
influx of new residences,
students
residences, and other locations. and competitive
other advantage lies in
growing suburban
Our competitive population
advantage and from
stems their every yearlocations.
and theirofcontinuous
our understanding the unique
consistent need for reliable
our focus on safety, reliability, and demand
challengesforfaced
transportation
by college services
transportation
family-friendly services for family
transportation options, to navigate
students, between
offering campuses,
affordable rates,
activities and commuting.
providing peace of mind to suburban residences,
flexible schedules, andactivities.
and social additional
families and positioning us as the features such as Wi-Fi connectivity
preferred choice for their to enhance their overall
transportation needs. transportation experience.

0 0

ry_teamname, for example, Argentina_Smilingteam) and upload this sheet to the Assigment submission form at the end of
Country:
Segment 4
Senior Citizens
No single, identifiable buyer due to
varying preferences and needs; while
not early adopters, they can become
loyal customers upon experiencing
the benefits and reliability of the
service.
The funding level of senior citizens can vary
widely. Some may have substantial retirement
savings and financial stability, while others may
have limited incomes and rely on pensions or
government assistance.
While some senior citizens may have a
compelling reason to buy, such as needing
transportation for medical appointments or
social engagements, others may have more
limited transportation needs.
Yes, the target customer segment of senior
citizens is readily accessible as they are often
present in residential areas and community
centers where the taxi service can provide
transportation.
Yes, the target customer
segment of senior citizens is
readily accessible as they are
often present in residential
areas and community centers
where the taxi service can
provide transportation.
Papua New Guiinea
Segment 5
Tourists and Travelers
No single, identifiable buyer, but tourism boards,
travel agencies, and hospitality businesses can
influence; tourists and travelers may be early
adopters, seeking convenient and reliable
transportation options to enhance their travel
experiences.
The funding level of tourists and travelers can vary
greatly depending on their travel budgets and
personal financial situations. Some may have
significant disposable income for travel expenses,
while others may be more budget-conscious.
Yes, they have a compelling reason to buy as
they require transportation to explore new
destinations, visit tourist attractions, and
have a seamless travel experience.
Yes, the target customer segment of tourists and
travelers is readily accessible as they frequent
tourist destinations, hotels, airports, and
transportation hubs where the taxi service can
cater to their needs.
Yes, the target customer segment
of tourists and travelers is readily
accessible as they frequent
tourist destinations, hotels,
airports, and transportation hubs
where the taxi service can cater
to their needs.
 The estimated lifetime value of
The estimated lifetime value of customers in this segment may
customers in this segment can vary depending on the frequency
be considerable, given their of travel and the duration of their
ongoing transportation stay. Repeat visits, positive
requirements for medical experiences, and referrals can
appointments, social contribute to a higher lifetime
engagements, and general value.
mobility assistance.
appointments, social experiences, and referrals can
engagements, and general contribute to a higher lifetime
mobility assistance
such as accessible vehicles, value.
offering tailored services, local
trained drivers, and expertise, and convenient
personalized assistance, booking options, minimizing the
reducing the impact of potential blocking effect of
potentialliving
assisted competition.
facilities, or competition
as partnering with hotels, tour
collaborating with healthcare operators, or expanding services
organizations to offer to popular tourist destinations,
specialized transportation for thus increasing market reach and
medical
the marketappointments.
of senior citizens customer base. transportation
envisions offering
would contribute to fulfilling services that enhance the travel
those dreams by providing experiences of visitors by
transportation services for this providing convenience and local
demographic.
the market of senior citizens insights. offering transportation
envisions
would
Customer satisfaction is vital as services
contribute to fulfilling Customer that enhance the
satisfaction travel
is vital as
those dreams by providing experiences of visitors by
senior citizens value reliable, senior citizens value reliable, safe,
transportation
safe, services for this providing
and accessible convenience and local
The market
demographic. growth potential and The accessible
market
insights.
transportation
growth potential for
transportation
for senior services
citizens that
is moderate, services that cater to their driven
Our
catercompetitive
to their advantage
specific needs, lies this
Our segment
competitive
specific needs,
is significant,
advantage
ensuring is
considering
in providing the aging
specialized by the continuous
centered around influx aof
providing
ensuring
population a comfortable
and their and comfortable and enjoyable
services
enjoyable that cater
experience.to increasing
the needs tourists
tailored and travelers
transportation
experience.
seeking
services
need for specialized
of senior citizens, including convenient and reliable
for tourists and travelers, offering
transportation services that
accessibility features, transportation
local expertise,services to explore
customizable
cater
personalized assistance, and a itineraries, and exceptionaltheir
to their unique destinations and enhance
requirements.
focus on comfort and travel experiences.
customer service, enhancing their
reliability, ensuring a positive overall travel experience and
and comfortable transportation setting us apart from
experience. competitors.

0 0

the Assigment submission form at the end of this course.