LORDS INSTITUTE OF ENGINEERING & TECHNOLOGY

(UGC Autonomous)
Approved by AICTE | Affiliated to Osmania University | Estd.2003.
Department of Management Studies

MBA. IV SEMESTER
Name of the Subject: Service and Global Marketing
Assignment – 1
Assignment Questions: Answer ALL. Date : 13-04-2023
Max.Marks:10
Q.No Question Course Bloom’s
. Outcome Taxonomy
Level

1. Discuss 4 I’s of Service Marketing with suitable examples. C43.1 BTL2

2. Briefly explain about Service Marketing Mix. C43.2 BTL4

3. State the essentials for Building Customer Relationship through C43.3 BTL4
Segmentation and Retention Strategies.

4. Define Market Segmentation. State the bases for Service Market C43.1 BTL2
Segmentation.

5. Discuss various methods of measuring Service Quality C43.2 BTL4

Bloom's Taxonomy Levels (BTL)

BTL1 –Remember BTL2 Understand BTL3 –Apply
BTL4-Analyze BTL5 –Evaluate BTL6 –Create