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    Dharshini Nagalingam
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    The document outlines a syllabus for a Research Methodology course taught at the University of Madras, covering topics such as different types of research, the research process, research design, data collection and analysis methods, hypothesis testing, and writing a research report. Students will learn about exploratory, descriptive, and causal research designs, measurement tools, sampling techniques, primary and secondary data sources, statistical analysis including correlation and regression, and how to present results in a written research report. The course aims to provide students with basic knowledge of research and enable them to understand the research process and write effective research reports.

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    Research methodology

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    The document outlines a syllabus for a Research Methodology course taught at the University of Madras, covering topics such as different types of research, the research process, research design, data collection and analysis methods, hypothesis testing, and writing a research report. Students will learn about exploratory, descriptive, and causal research designs, measurement tools, sampling techniques, primary and secondary data sources, statistical analysis including correlation and regression, and how to present results in a written research report. The course aims to provide students with basic knowledge of research and enable them to understand the research process and write effective research reports.

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    8 views1 page

    RM Syllabus

    Uploaded by

    Dharshini Nagalingam
    The document outlines a syllabus for a Research Methodology course taught at the University of Madras, covering topics such as different types of research, the research process, research design, data collection and analysis methods, hypothesis testing, and writing a research report. Students will learn about exploratory, descriptive, and causal research designs, measurement tools, sampling techniques, primary and secondary data sources, statistical analysis including correlation and regression, and how to present results in a written research report. The course aims to provide students with basic knowledge of research and enable them to understand the research process and write effective research reports.

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    © All Rights Reserved
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    UNIVERSITY OF MADRAS

    B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION


    SYLLABUS WITH EFFECT FROM 2020-2021

    BBA-DSC14
    CORE-XIV: RESEARCH METHODOLOGY
    CREDITS:4 V SEM/III YEAR

    Learning Objectives :

    1. To acquire basic knowledge about the research and types.


    2. To enable the students know research process & report writing.

    UNIT-I
    Introduction to Business Research - Research in Business – Research Process- Research need,
    formulating the problem, designing, sampling, pilot testing .

    UNIT –II
    Research Design- Exploratory, Descriptive, Casual, Formulation of hypothesis - types.
    Measurement- characteristics of sound measurement tool, Scaling methods and sampling
    techniques.

    UNIT –III
    Sources and Collection of Data- : Primary and secondary sources, survey observation,
    experimentation- details and evaluation. - Questionnaires – schedules, data entry, tabulation &
    cross tabulation-and Graphic presentation . Data.

    UNIT –IV
    Analysis and Preparation: Hypothesis testing – statistical significance, statistical testing
    procedure. Tests of significance- -Simple Correlation -Regression .

    UNIT –V
    Presenting results and writing the report: - The written research Report.

    REFERENCE
    1. Donald R Cooper, Business Research Methods 7th Ed, McGraw Hill,2001
    2. Krishnaswami OR, M.Ranganatham, Methodology of Research for Social Science,
    Himalaya, Mumbai,2001.
    3. Anderson J. et.al, Thesis and Assignment writing, Wiley Eastern
    4. Research Methodology by C.R.Kothari

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