Analysis
Country Brunei
Population (2023 est.) 445,900
Currency 1 USD equals 1.342 Bruneian
Exchange Rate dollar
Official Malay
Languages
Gni Per Capita (2019) 32,230
(U.S.$)
Population Rank (2023) 178
 The current population
of Negara Brunei
Darussalam is 449,809 as
of Thursday, June 15, 2023,
based on Worldometer
elaboration of the latest
United Nations data.
 Brunei Darussalam 2020
population is estimated
at 437,479 people at mid
year according to UN data.
 Brunei
Darussalam population is
equivalent to 0.01% of
the total world population.
 Brunei ranks number 175 in
the list of countries (and
dependencies) by
population.
 The population density in
Brunei Darussalam is 83
per Km  (215 people per
2
mi2).
 The total land area is 5,270
Km2 (2,035 sq. miles)
 79.5 % of the population
is urban (347,838 people
in 2020)
 The median age in Brunei
Darussalam is 32.3 years
• Income per capita for 2021
was B$31,449 which is high. Its
define that people in Brunei are
Singapore
(2023 est.) 5,827,0002
1 USD equals 1.342 Singapore
dollar
Mandarin Chinese; Malay; Tamil;
English
(2020) 54,920
(2023) 116
 The current population
of Singapore is 5,985,750 as
of Thursday, June 15, 2023,
based on Worldometer
elaboration of the latest
United Nations data.
 Singapore 2020 population
is estimated
at 5,850,342 people at mid
year according to UN data.
 Singapore population is
equivalent to 0.08% of
the total world population.
 Singapore ranks
number 114 in the list
of countries (and
dependencies) by
population.
 The population density in
Singapore is 8358 per
Km2 (21,646 people per
mi2).
 The total land area is 700
Km2 (270 sq. miles)
 100% of the population
is urban (5,850,342 people
in 2020)
 The median age in
Singapore is 42.2 years.
• Highly developed free-
market economy with dirigisme
characteristic. The economic
 mostly affordable to buy our
products.
• Absolute Monarchy
• British common law, in
parallel with Syariah law system
for Muslims need to have Halal
certification as selling food
products.
• Strongly influenced by
Malay culture and Islam, therefore
we believe it is easier to enter our
products in this market.
• Consist of narrow coastal
plain in the north, which gives
away to rugged hills in the south.
• There are abundance
supply of durian during it’s season
which cause the price to fall.
Market Problem  Abundance supply of
Durian
Solution  Long last thing throughout
the sesason
Market demand 
Target Market
Families
Student
Marketing mix
Product Promotion Place
freedom score is 83.9, making us
easier to enter the market. Gdp per
capita for 2021 was $72,794 which
is very high.
• Unitary parliamentary
republic
• English common law system
• 5th most competitive
financial centre in the world
• A combination of Asian and
European cultures, mainly by
Malay, South Asian, East Asian and
Eurasian influences
• Mostly flat, with more than
half of Pulau Ujong only 50 feet (15
meters) above sea level.
• There are abundance supply
of durian during it’s season which
cause the price to fall
Price
  Tempoyak  Halal food  Everywhere Tempoyak
(ori, spicy, festival bcs this (RM15)
petai)  Social media product ready Sambal bilis
 Sambal bilis  Offer discount to eat (RM12)
 Serunding price for first Serunding
launch (RM15)

Culture
 Brunei’s customaries and traditions do not have much different from Malaysia’s as they
are also come from Malay race.
 Same goes for their cuisine and dietary.

Tophography
The country has two parts physically separated by Malaysia, making it almost an enclave within
Malaysia. Brunei shares a 266 km (165 mi) border with Malaysia and has a 161 km (100 mi)
coastline. The terrain is a flat coastal plain that rises to mountains in the east and hilly lowlands
in the west.
Competitive Analysis