Design Brief for Product Design

Client: (company name, contact person, designation, official address, email address and
mobile or telephone number) You can leave this part, intended for client base project only.

Project Title: (short name or title referring to the project. Ex: Patient locator using GPS)

Project Overview: (a description or a short introduction of the project. and what are the
consideration or parameters related to the development of the project)

Purpose of the product and why?

Product Objective: What can the product achieve? Opportunities, the ultimate impact

When creating a design brief for a product, you not only have to consider how it looks,
but also how the product provides meaningful and relevant experiences for users. You
must first define the following: 

 What are the product’s functionality and features? 

 Why are people motivated to use it?
 How is the product used, and how accessible and easy is it to use?

Considering the above questions can help you assist your client with their product
design. Then include the following in your product-centered design brief: 

 How does it help users? 

 What problem does the product solve? 
 What opportunity does this product offer? 
 How can the product be defined? 

With these questions in mind, you’re ready to work hand in hand with your client to
create a successful product with this unique design brief.