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1 DrupalCon Dublin - Plans are Useless - September 27, 2016

Plans are useless,


but planning is indispensable.

Sean Eddings
COO, Last Call Media

Project Management Track


http://bit.ly/2dlTgMJ

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DrupalCon Dublin 2016

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I was really stuck and making excuses…

DrupalCon Dublin 2016

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Business Plan*

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Complete analysis paralysis

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“There are known knowns, there are things we know we know. We
also know there are known unknowns, that is to say we know there
are some things we do not know. But there are also unknown
unknowns, the ones we don't know we don't know.”
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what to do if the plan changes?
what to do if I learn something new?
do I follow the plan or adapt to change?
do I need an answer for all the known unknowns?
what are all the possible unknown unknowns!
where is the fun in following a plan!

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“Welcome to LCM…
here’s the plan for the
next 5-yrs of your life
and don’t forget,
no delays or surprises!”

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Why plan then?

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There are forces at play

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There are forces at play
that shape reality.

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Chaos

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But projects turn chaotic…

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Plan, build, deliver.

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Plan, build…. deliver?

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Inspect, adapt, create,

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Inspect, adapt, create,
Inspect, adapt, create,
Inspect, adapt, create,
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• Communication
1. Inspect
• Awareness
2. Adapt
• Vision
3. Create
• Goals & Direction

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As a full service digital agency,
Last Call Media enjoys work with
purpose– building engaging
solutions that assist and support
organizations working to improve
their communities.

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DrupalCon Dublin 2016

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As a full service digital agency,
Last Call Media enjoys adapting to
change over following a plan to
build valuable solutions that assist
and support organizations working
to improve their communities.

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DrupalCon Dublin 2016

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Communication

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The value of the plan is in
the time spent planning.

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Our strength is in our ability
to be constantly planning. 🔥

Inspecting and adapting.

Communicating.

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Communicating.

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Focus,
Openness,
Courage,
Commitment,
Respect

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Continuous Improvement

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Awareness

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“Everyone has a
plan ’till they get
punched in the
mouth.”
- Mike Tyson

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It’s not agile to commit [to a plan]

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Signed statement of work → Wait for requirements definition to take place and get approved → Review and understand requirements documents → Put a pla
ogether to complete the necessary creative deliverables → Run through the plan with stakeholders → Wait for signoff → Complete first deliverable → Wait fo
ignoff → Develop high-level site maps and workflows → Gain consensus and approval → Develop template-level wireframes for each section of the experience →
Present to stakeholders and gain consensus and approval → Wait → Create visual designs for each wireframe → Wait → Present to stakeholders and gai
approval (after repeated cycles of review) → Write The Spec, detailing every pixel and interaction → Usability test for future improvements → Hand off to
development for review, approval and start of implementation → Wait for new requirements definition to take place and get approved → Review and understand
equirements documents → Put a plan together to complete the necessary creative deliverables → Run through the plan with stakeholders → Wait for signoff →
Complete first deliverable → Wait for signoff → Develop new high-level site maps and workflows → Gain consensus and approval → Develop additional template
evel wireframes for each section of the experience → Present to stakeholders and gain consensus and approval → Wait → Create new visual designs for eac
wireframe → Wait → Present to stakeholders and gain approval (after repeated cycles of review) → Write The Spec, detailing every pixel and interaction →
Usability test for future improvements → Hand off to development for review, approval and start of implementation → Wait for new requirements definition to

Final Version
ake place and get approved → Review and understand requirements documents → Put a plan together to complete the necessary creative deliverables → Ru
hrough the plan with stakeholders → Wait for signoff → Complete first deliverable → Wait for signoff → Develop high-level site maps and workflows → Gai
consensus and approval → Develop template-level wireframes for each section of the experience → Present to stakeholders and gain consensus and approval →
Wait → Create visual designs for each wireframe → Wait → Present to stakeholders and gain approval (after repeated cycles of review) → Write The Spec
detailing every pixel and interaction → Usability test for future improvements → Hand off to development for review, approval and start of implementation → Pu
a plan together to complete the necessary creative deliverables → through the plan with stakeholders → Wait for signoff → Complete deliverable → Wait fo
ignoff → Develop new high-level site maps and workflows → Gain consensus and approval → Develop template-level wireframes for each section of th
experience → Present to stakeholders and gain consensus and approval → Wait → Create new designs for each wireframe → Wait → Present to stakeholders and
gain approval (after repeated cycles of review) → Write The Spec, detailing every pixel and interaction → Usability test for future improvements → Hand off to
development for review, approval and start of implementation → Signed statement of work → Wait for requirements definition to take place and get approved →
Review and understand requirements documents → Put a plan together to complete the necessary creative deliverables → Run through the plan with stakeholder
→ Wait for signoff → Complete first deliverable → Wait for signoff → Develop high-level site maps and workflows → Gain consensus and approval → Develop
emplate-level wireframes for each section of the experience → Present to stakeholders and gain consensus and approval → Wait → Create visual designs fo

x
each wireframe → Wait → Present to stakeholders and gain approval (after repeated cycles of review) → Write The Spec, detailing every pixel and interaction →
Usability test for future improvements → Hand off to development for review, approval and start of implementation → Wait for new requirements definition to
ake place and get approved → Review and understand requirements documents → Put a plan together to complete the necessary creative deliverables → Ru
hrough the plan with stakeholders → Wait for signoff → Complete first deliverable → Wait for signoff → Develop new high-level site maps and workflows → Gai
consensus and approval → Develop additional template-level wireframes for each section of the experience → Present to stakeholders and gain consensus and
approval → Wait → Create new visual designs for each wireframe → Wait → Present to stakeholders and gain approval (after repeated cycles of review) → Writ
DrupalCon Dublin 2016
The Spec, detailing every pixel and interaction → Usability test for future improvements → Hand off to development for review, approval and start o
mplementation → Wait for new requirements definition to take place and get approved → Review and understand requirements documents → Put a pla

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Um I’m Not It Would Have
Sure? The Been Done…
Whole Thing?

What About
Tweaking…? Frustration builds up. Thats Not
In Spec!

What Are You


Working On?

No Delays!

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“state-of-the-art human computer interaction”

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“The Art of Doing Less”

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“Job Switching”
I Love Lucy
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Vision

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Vision: 

The new site will be a portal to and embody the authentic,
collaborative, and historic nature that is intrinsic to the
fabric of the Museum, that presents an experience that feels
like an additional piece of the museum’s collection to online
users. The site will be the first phase of a campaign designed
to impress existing and generate new users of the museum,
and to serve as a platform for ongoing education, promotion,
engagement and fundraising support going forward.

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Hopes & Fears

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Unique & Unusual

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Embrace the
groan zone
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Goals & Direction

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Push Start

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Stacey
‘what’

Diagram

‘how’

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Stacey
‘what’

Diagram

‘how’

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Stacey
‘what’

Diagram

‘how’

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Simple: known knowns
‘what’ Complicated: known unknowns
Complex: unknown unknowns

‘how’

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‘what’ Don’t force simplicity

‘how’

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‘what’ Don’t force simplicity

‘how’

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• Communication
1. Inspect
• Awareness
2. Adapt
• Vision
3. Create
• Goals & Direction

DrupalCon Dublin 2016

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“It is not the strongest of the
species that survive, not the most
intelligent, but the one most
responsive to change.”
- Charles Darwin

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JOIN US FOR
CONTRIBUTION SPRINTS
First Time Sprinter Workshop - 9:00-12:00 - Room Wicklow2A
Mentored Core Sprint - 9:00-18:00 - Wicklow Hall 2B
General Sprints - 9:00 - 18:00 - Wicklow Hall 2A

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WHAT DID YOU THINK?
Evaluate This Session
events.drupal.org/dublin2016/schedule

THANK YOU!

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