REKTA

An E-commerce Marketing Plan Presented to the Faculty of

College of Business and Accountancy
Marketing Management Program
National University
Sampaloc, Manila

In Partial Fulfillment of the

Final Requirements for the Course
Elective 4

Presented by:

Cantor, Jericho
Francia, Chirilla
Linsangan, Karl
Ocampo, Kennedy
Seto, Julianne

Presented to:

MS. ADA A. MACALLOP

JUNE 2023
 I. COMPANY PROFILE

Rekta was founded by the students at National University in 2023. this startup business provides
fast delivery services within the same day and Estimated time of arrival (ETA). The company also offers
plant-based packaging that is biodegradable, which can also be used as fertilizer by the seller/customer to
reduce plastic use. The proponents decided to develop their own application in order to cater to the
market. This service promotes a green lifestyle among its target audience and offers a promising delivery
service.

2.1. Mission

Our mission is to provide eco friendly packaging and fast transactions to help entrepreneurs expand their
prosperous enterprises and ensuring secure delivery.

2.2. Vision

Our vision is to be the best courier service provider in the country that ensures hassle-free transactions for
users.

2.3. Products/ Services

Drop Shipping Service

 Our company delivers products directly to its buyers in Metro Manila.

 A two-part service is also available: same-day delivery and estimated arrival time (ETA)
transactions.

Eco-friendly Packaging

 With biodegradable plant-based packaging as an alternative that can be used as a fertilizer for
sellers/customers to lessen the usage of plastics.
2.4 Brand Image

In 2023, National University students established REKTA. The company made the decision to avoid
and offer a better alternative of products and services that are useful and environmentally friendly after
being strongly influenced by the recurring problems/issues of courier services that are a hazard to users as
well as environmental concerns.  Through the easy transaction platform, we have made the decision to
launch an online store. In addition to promoting a smooth transaction to its target audiences, REKTA is
dedicated to lowering problems and worries with courier services, safeguarding the environment, and
decreasing issues and concerns. and to utilize plant-based packaging to maintain the cleanliness of our
society and lessen the usage of environmentally harmful materials like plastics and rubber.

2.5 Brand Logo

Figure 1: Logo

The logo features a minimalist design from fonts, lines, and formations. It also has a balance
color scheme which is pleasing to the eye of the customers, cream color and bold color for fonts matches
the creativity and artistic which the logo speaks for itself. For detailed information regarding our logo, it
has the year where we officially started our business, the name of our business which is "REKTA" a drop
shipping service, and other content related.
 II. SITUATIONAL ANALYSIS

3.1. SWOT Analysis

STRENGTHS

 Flexibility – As a small start up courier delivery business, Rekta has an advantage of being agile,
flexible, and adaptable allowing the business to be able to respond and adapt quickly with the
customers needs and any shift within the demands of the market.
 Customer focus – Rekta is still an up-and-coming courier delivery service, and with being new in
the industry the business is able to prioritize customer satisfaction with their services with high
quality service ensuring and establishing a loyal customer base.
 Cost Efficient – Rekta still has small infrastructure and operational set up which means that the
business maintains a much lower overhead costs than its other competitors allowing the business
to offer the service in a much lower price giving it a competitive advantage.
 Sustainability – Rekta as a competitive advantage offers eco-friendly delivery options such as
offering eco-friendly packages to its customers which can attract customers who are
environmentally conscious and prioritizes sustainable practices.

WEAKNESSES
  Limited Brand Recognition – Being a new company, Rekta lacks brand awareness in the market
and customer trust. The business may allot a longer time span to build market reputation and gain
recognition.
 Limited Resources – Starting out, Rekta has limited resources which impacts the ability of the
business to improve and invest in much more advanced technology, advertisement and expansion
of the business.
 Network Constraints – Rekta as a start-up business has a limited delivery network and reach. The
business can only reach and serve customers within certain areas for delivery.
 Limited Availability – Rekta still being an up coming business means that the business does not
have enough manpower to service a large number of customers, thus limiting their capacity of
providing service.
 Limited motorcycle – Along with limited resources, Rekta also have limited transportation
vehicles needed for providing services, as they also have limited manpower and employees to
make use of needed mode of transportation.

OPPORTUNITIES

 Innovative Approach – Being a new business, Rekta can incorporate new approaches when it
comes to delivery services which other large businesses are not able to offer. Allowing the
business to be unique and for customers to be able to identify and differentiate Rekta from other
courier delivery services.
 Collaborations and Partnerships – To be able to grow the reach of Rekta, forging strategic
partnerships with other local businesses in delivering their products can help the business further
expand their reach as well as their customer base and may allow the business to access new
market segments.
 Sustainable Delivery Solutions – Businesses nowadays prefer a much more sustainable way of
delivering their products. Rekta can help promote eco-friendly delivery options which in turn can
help businesses to favor the services that we offer.
 Expansions – Being a new business in the industry, Rekta can expand significantly, especially to
reach areas which are not typically reached or are not serviced by other courier services.

THREATS

 Intense Competition – The courier delivery services industry in today’s time is extremely
competitive, with already competitive and established courier services with much larger
networks, resources, and stronger brand presence.
  New to the Market – Raket is new within the delivery service industry and being a small and new
company, it may be hard for the business to garner customers and poses a threat to the continuity
of the business.
 Customer Preference – Despite Rekta having various options in terms of delivery services,
customers may still opt for competitors especially when it comes to couriers who offers fast or
within the day deliveries.

3.3. STP

3.3.1 Geographic Segmentation

REKTA will focus on Filipino entrepreneur in Metro Manila, Philippines.

3.3.2 Demographic Segmentation

The target market is open for any ages as long as they are entrepreneurs or engaged in any form
of businesses that caters logistics. Any genders are acceptable including male, female, and the
LGBTQ+ community.

3.3.3 Behavioral Segmentation

Our target audience are those who have their businesses. It benefits entrepreneurs to satisfy their
consumers by providing eco-friendly packaging and fast yet secure delivery. Meanwhile, for the
consumers are those who needs cheaper price with fast shipping services.

3.3.4 Psychographic Segmentation

 The target audience are those entrepreneurs categorized as high class, middle class, and low-class
societal status that wants a trusted courier in order to gain customer satisfaction and loyalty. For the
shoppers, those who are likely to shop online and wants to deliver products fast and safe.

3.3.5. Targeting

REKTA will target entrepreneurs in Metro Manila, Philippines. Those who are young and adults.
Mainly concerned with safe and trusted couriers that also considered promoting sustainable
packaging as well as consumers/customers who are looking for a fast safe deliver service.

3.3.6 Positioning

The number of rising logistics in the Philippines is increasing with maximum efforts to be in
competitive scene such as Grab Express, Lalamove TokTok where they offer same day deliveries to
gain customer loyalty and use it as an advantage to their competitors, but a lot of emerging logistics
services are not into sustainability. Therefore, REKTA will manage to bring green logistics in the
industry where organic made packages are designed to be eco-friendlier and helps prevent climate
change as well as the brand of having a same day delivery is still on it.
 III. OBJECTIVES

According to Shopify staff (2022), marketing objectives are measurable, clearly defined goals
that guide marketing strategies. Furthermore, it includes the techniques that individuals will employ to
accomplish them. An outline of the available resources and a timeline are also typically included in a
business objective. Some of the objectives of Rekta are as follows:

Prioritize Customer Experience

Customers are an essential component of any organization and are the secret to success. Making
sure that your company prioritizes delivering them the greatest possible client experience is crucial. Due
to the detrimental effects that poor delivery can have on your company's sales, this is the only way the
business can expand. The first technique to guarantee clients have a positive purchasing experience is to
be in constant contact with them during the delivery process. From the moment they place an order until
they receive it, communication can start. Additionally, it is essential that clients get receipts for their
purchases after getting their order.

Increase Efficiency of Services

For eCommerce delivery, service effectiveness should be a top focus, and thanks to the rapid
advancement of technology, this is now simpler than ever. Customer preference is for a wide range of
solutions, to start. Because of this, you ought to give consumers a variety of delivery choices, such same-
day or next-day delivery. Customers will remain loyal to businesses that offer them a variety of delivery
options. In order to accommodate your consumers' various budgets, make sure your shipping options are
also reduced. As a means to entice more spending, you may provide your clients with exclusive delivery
discounts. Offering lower shipping charges could improve sales even when it initially seems like you
would lose money.

Aim for Reach

You must establish goals for how you want to grow your eCommerce delivery company and
attract more customers. Every business ought to aim towards expansion, and eCommerce delivery
companies are no different. Offering free delivery as part of a loyalty membership without charging
clients is one of the techniques that will help you grow your business. Loyalty programs can help
businesses improve their average order value while also fostering stronger customer relationships. If the
business wants to adopt free delivery more affordably, it may offer clients free delivery if their total order
value exceeds a specified threshold. By using this technique, the average order amount may rise by up to
10%.

Marketing tactics

B2C Omnichannel

According to Mark Cirillo (2019). In the context of delivery, B2C omnichannel is an approach
that integrates multiple channels and touchpoints to make the delivery experience seamless and consistent
for consumers. A variety of online and offline platforms, including websites, mobile apps, social media,
physical stores, call centers, and more, are used to facilitate the entire delivery process. Customers can
interact with the delivery provider through any channel they prefer in a B2C omnichannel delivery
service. Rekta’s customers can choose the most convenient method for placing orders with this multi-
channel approach, ensuring convenience and accessibility. They can also track their deliveries using
various channels in real-time with an omnichannel delivery service. Customers can receive updates via
email, SMS, or push notifications, so they are aware of their orders' status and estimated arrival time. In
addition to improving customer satisfaction, this transparency improves the delivery service's reputation.
Further, this B2C omnichannel will make the rekta’s delivery services often integrate in multiple payment
options so customers may choose the method that is most convenient for them, whether it's cash on
delivery, online payment, or even pickup payment. As a result of this flexibility, different customer
preferences are accommodated, and the customer experience is enhanced.

Collaborations

Casey Schmidt (2019) state that collaborations in the context of delivery services involve
partnerships or alliances formed between different parties within the industry to facilitate and optimize
the delivery process. It is possible for delivery service providers, e-commerce platforms, retailers,
logistics companies, and technology companies to collaborate on these projects. with this Rekta delivery
service can have several benefits. As a result, operational efficiencies can be improved, service offerings
can be expanded, geographical coverage can be improved, and customer satisfaction can be enhanced. A
more competitive delivery service ecosystem can be built when entities within the industry work together
to leverage each other's expertise, resources, and customer base.

Social Media Marketing

According to Adam Hayes (2023) The goal of social media marketing is to engage with target audiences
and promote products, services, or brands using various social media platforms. Using social media
networks like Facebook, Instagram, and Tiktok, you can connect with your potential customers in a more
personal and interactive manner.

Facebook, Instagram and Tiktok

Through the use of social media channels such as Facebook, Instagram, TikTok, and others,
Rekta could attract new customers, increase brand awareness, and offer additional resources to potential
customers. Uploading content such as videos or images of our clients has the potential to attract more
customers who are looking for safe shipping services. There are many people who utilize the TikTok
platforms to view videos on food, products, and other topics. TikTok can be used to promote a company,
good, or service in a number of ways, such as using influencer marketing, TikTok advertising, and
creating naturally viral content. As our target market consists of young adults and adults who are
interested in eco-friendly packaging, we may also advertise our products to them. Many users have made
use of this platform. In addition to selling and promoting our services, Instagram allows us to reach out to
potential clients, such as small businesses and vloggers. An organization's primary objective in social
media marketing is to engage its audience, and social media is a powerful platform for doing so.

Promotions and Discounts

A start business within an established and competitive industry, each business constantly seeks for
different ways to attract and retain their customers, strategies which would help them stand out the other
businesses. To help with this, Rekta offers enticing promotions and discounts to its customers which
offers seasonal promotions. The discounts which Rekta offers varies from the Valentine’s promo where
each delivery during the 14th of February gets 14 pesos off, Labor Day promo which occurs during the 1 st
of May and offers 6 pesos off for every delivery booked. Rekta also offers Christmas promos where it
offers 25 pesos off during the 25th day of December, as well as during Mother and Father’s Day offering
14 pesos off per delivery booked within the application.
 With implementing such promotions and discounts on seasonal occasions guarantees attracting customers
and increasing customer loyalty. Offering these promotions to consumers gives them an added incentive
in choosing to use Rekta’s services and also creates a larger engagement during these special occasions.

Gantt Chart

Budgeting

References:

Mark chirillo (2022). Ways B2C Retail Brands can thrive with a comprehensive omnichannel strategy.

Retrieved June 17, 2023 from: https://leadsbridge.com/blog/ways-b2c-retail-brand-can-thrive-with-a-

comprehensive-omnichannel-strategy/

Casey Schmidt (2019). 5 tactics to boost collaborative marketing success. Retrieved June 17, 2023 from:

https://www.canto.com/blog/collaborative-marketing/
Adam Hayes (2019). Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons. Retrieved

June 17, 2023 from: https://www.investopedia.com/terms/s/social-media-marketing-smm.asp

Shopify (2022). Marketing Objectives: How To Set Good Marketing Objectives. Retrieved June 17, 2023 from:

https://www.shopify.com/blog/marketing-objectives