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Pop Quiz 3
Pop Quiz 3
Pop Quiz 3
MKT 420
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NAME: NURUL IZZATI BINTI MOHAMAD SOPIAN
POP QUIZ 3
MARKETING ENVIRONMENT PUZZLE
S F B U S I N E S S M A R K E T I N G C H A Q
U N D I S P U T E D N E R T O A A V X U T E R
P E X Z C A S C O M P E T I T O R N K S U E D
L Y N N E X E O F T H E B I R D L A D T Y I N
Y N A W A N D M E A N S T O P T O T O O E D B
E N T E R P R P I S E O G V I S U A L M O N E
R E U T E R S A N D P U B L I Q A N D E L P A
M A R K E T I N G I N T E R M E D I A R I E S
A R A I S E D Y C O M P E T T E R R T I T O U
K I L O W C O M P E T I T O M R S I L E B U P
E X I S T H A V G O O D C O N S U M E R R A P
S T E C H N O L O G I C G A L A C A D E N A L
M E C O N O M I C U L R T U R A L R I E S H I
S O C I A L I S O A A R U T E N I K I C H N E
U N G O D O C O P P A N I P H A S E C O M P R
P L A C Y G O H H H C E T U E T Y T O N I E S
L L I E R I I I N T E R M B D I A I R I E S T
I S L A N C C U L T U R A L A R A N T M A N H
E X I T P A S T T E C H N I O L O G Y C A L A
R E S P O L I T I C A L A C A N I Q D J U S T
MICROENVIRONMENT
AMH
JAN 2011
PRINCIPLES OF MARKETING
MKT 420
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1) Firms that help the company promoting, selling and distributing its goods to final buyers.
2) All departments are interrelated and have impact on marketing department’s plans and
action. Thus, they must also always “think consumer”.
3) Firm that provides resources needed by the company to produce its goods and services.
They form an important link in the company overall customer value delivery system.
4) Company’s rival in offering greater customer value and satisfaction. Any action done by
them will affect company’s activities, sales and profit
6) The most important actors in the company microenvironment. The aim of the entire
value delivery system is to serve and create strong relationship with them.
MACROENVIRONMENT
1) The study of human populations in terms of size, density, location, age, gender, race,
occupation and other statistics.
AMH
JAN 2011