MKT344

CONSUMER BEHAVIOR

Consumer behavior towards buying packaged cookies in Bangladesh is shaped by a variety of

factors, including taste and quality, brand recognition, price, packaging design, cultural and
social norms, and marketing and advertising strategies.
Taste and flavor have a significant impact on how consumers behave. Customers in Bangladesh
want cookies with a sweet flavor and that are not overly crispy. Brands with a wide range of
flavors, such butter, vanilla, and chocolate, are probably more well-liked by consumers.
Furthermore, packaging design might affect how consumers behave. Brands with appealing and
striking packaging are likely to draw in more customers.
Price has a significant impact on Bangladeshi consumers' decisions to purchase packaged
cookies. Price-sensitive consumers are more likely to prefer brands with affordable prices.
According to a Dhaka Tribune study, depending on the brand and size of the box, Bangladeshi
consumers are willing to pay between 30 and 200 taka for a packet of cookies.
Cultural and societal conventions may also have an impact on how Bangladeshi consumers
behave while buying packaged cookies. For instance, customers might choose particular cookie
flavors or varieties that are more common in their culture. Additionally, cookie brands'
marketing and advertising tactics, like promotions, discounts, and social media marketing, might
affect consumer behavior.
Consumer behavior towards buying packaged cookies in Bangladesh is influenced by a
combination of factors, including taste and quality, brand recognition, price, packaging design,
cultural and social norms, and marketing and advertising strategies. Understanding these factors
can help cookie brands develop effective marketing and sales strategies to reach and influence
their target consumers in the Bangladesh market.
AVAILABLE COOKIES
The packaged cookie market in Bangladesh is quite competitive, with several local and
international brands vying for consumer attention. Pran, a well-known Bangladeshi brand, offers
a range of packaged cookies, including coconut cookies, chocolate chip cookies, and butter
cookies. The brand has a strong presence in the market and is known for its quality products.
Danish, another popular Bangladeshi brand, offers a variety of cookies, including chocolate chip
cookies, oatmeal cookies, and butter cookies. The brand has a reputation for offering premium
quality cookies at competitive prices. Cocola is another local Bangladeshi brand that offers a
range of cookies, including coconut cookies, chocolate chip cookies, and digestive biscuits.

International brands such as Britannia also have a presence in the Bangladeshi market and offer a
range of cookies, including bourbon, good day, and tiger biscuits. Olympic is another local
Bangladeshi brand that offers a variety of cookies, including chocolate chip cookies, butter
cookies, and cream-filled cookies.
The above-mentioned brands are just a few examples of the packaged cookies available in the
Bangladeshi market. Consumers have a wide variety of choices, ranging from local to
international brands, and different flavors and types of cookies to choose from. These brands use
different marketing and advertising strategies to attract consumers, and pricing can vary
depending on the brand and type of cookie.
The Bangladeshi market has several packaged cookie brands that cater to different consumer
preferences and budgets. Local brands such as Pran, Danish, and Cocola are popular among
consumers, along with international brands such as Britannia. These brands offer a range of
flavors and types of cookies to attract and retain consumers in the competitive Bangladeshi
market.
PRICING
As Pran and olympic are most popular packaged cookie company here we managed to find some
of their pricing of packaged cookie.

Pran Packaged Cookies Price (approximate)

Coconut Cookies ৳ 40-50 (per 100g)

Chocolate Chip Cookies ৳ 50-60 (per 100g)

Butter Cookies ৳ 50-60 (per 100g)

 Olympic Price (approximate)

Oreo Chocolate Sandwich Cookies $2.98 (per 14.3 oz)

Chips Ahoy! Original Chocolate Chip Cookies $2.98 (per 13 oz)

Nutter Butter Peanut Butter Sandwich Cookies $3.00 (per 16 oz)