3.

1 Prepare: Audience Personas

1. What is an audience persona?

Buyer personas are fictional people created to represent certain groups of customers that
allow companies to get a deeper understanding of the people buying their products.

2. Why is it important to develop audience personas?

It is important because will give us valuable insights about the wants and needs and help us
avoid wasting resources on ineffective marketing campaigns and unpopular products.

3. What is the intended impact of an audience persona in strategic marketing efforts?

Marketing personas can help to better define our audienc and help to bring together both
teams and provide a better understanding of your target audience with psychographics. Once
we know our customers' needs and requirements, we can inform smarter content decisions
that will attract more qualified leads with a higher chance of converting customers.

4. What are demographics?

Demographics are the average or typical characteristics of your target market—the people
who buy our products or services. These characteristics might include age, annual income,
educational attainment, type of occupation, region of the country they live in, or number
of individuals living in their household.

5. Why are demographics important in the development of audience personas and

overall marketing strategy?

Demographics are a key part of a business marketing strategy, help to identify the
individual members of an audience by certain characteristics, wants and needs.

6. What are psychographics?

These characteristics focus on your target customers' psychology, lifestyles, and behaviors.
Psychographics can include such factors as where your target customers like to travel on
vacation, the kinds of hobbies and interests they have, the values or opinions they hold,
and how they behave.

7. Why are psychographics important in the development of audience personas and

overall marketing strategy?
This help us to build robust user personas. It help us craft the right message and put it in
the right place. They're less objective and clean, but—for a marketer—they're super
useful.