9th March, 2023

Total Marks: 10

Marketing Research Assignment 1

Course Code: MGT518, SP23, Section G2

This is an individual assignment. Last date of submission through hard copy is

Thursday, 16th March, 2023, at the beginning of the class. Late submissions won’t be
accepted.

1. State marketing research problems for the following management decision

problems. (2)
Should the instore promotion for an existing product line be increased?

Should the compensation package be changed to motivate the workforce?

Answer:

Employee Motivation

 Salary
 Positive company culture
 Non-monetary incentives
 Relationship with colleagues
 Relationship with leadership
 Job advancement opportunities
 Company's culture
 Learning and development opportunities
 Processes within the company
 Recognition and appreciation
 Flexible work schedules
2. State a management decision problem for the following marketing research
problem. (1)
Determine the design features for a new product that would result in maximum
market share

Answer:
There are a number of strategies a company can put to work to increase market share.
These include improving innovation, building and solidifying customer loyalty,
employing a talented, dedicated workforce, acquiring other companies, deploying
effective advertising, and pricing products and services efficiently.

3. Visit the website https://gallup.com.pk/. Pick up any report from there and describe
it. The reference of the report should be given in APA format. The description
should include the following. (7)

Answer:

a. What this report is all about?

The report is about “39% see a doctor, 25% drink Joshanda to usually treat fever and
cold: Gallup & Gilani Pakistan” A nationally representative sample of adult men and women
from across the country was asked the following as a follow up question, “What do you usually
do to treat fever and cold?” In response, 39% said they see a doctor, 25% said they drink
Joshanda, 17% said they resort to self-medication, 10% said they restrict their diet, 4% said they
don’t do anything while 3% said that they rest to treat fever and cold.

b. What is the research question, research design, and method, and sample size,
dates of study and findings of the research?

 Research Question:
The question was “What do you usually do to treat fever and cold?”

 Research Design:
It is a “Quantitative data”

 Research Method:
Method used for collection was telephonic surveys (CATI).

 Sample Size:
The sample of 747 men and women in urban and rural areas of all four provinces of the country.
The error margin is estimated to be approximately ± 2-3 percent at the 95% confidence level

 Date of Study:
(Islamabad), March 15th , 2023

 Findings of the research:

We find out how people treat the flue in their own way which include multiple methods