Solution Manual for CB7, 7th Edition

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Description
Created by the continuous feedback of a "student-tested, faculty-approved"
process, CB 7 delivers a visually appealing, succinct print component, tear-out
review cards for students and instructors and a consistent online offering with
Enhanced CourseMate that includes an eBook in addition to a set of interactive
digital tools all at a value-based price and proven to increase retention and
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About the Author

Barry J. Babin has authored more than 100 research publications in some of
today's most prestigious peer-reviewed research periodicals, such as the Journal
of Marketing, Journal of Consumer Research, Journal of Business Research,
Journal of Retailing, Psychology and Marketing, Journal of the Academy of
Marketing Science and the International Journal of Wine Business Research. Dr.
Babin is currently Morris Lewis Professor of Marketing and chair of marketing in
the Ole Miss Business School. He has won numerous honors for his research,
including the Louis K. Brandt Faculty Research Award from the University of
Southern Mississippi, Outstanding Researcher in the COB at Louisiana Tech
University, the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award,
the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and
Service Environment Research and the Academy of Marketing Sciences
prestigious Harold W. Berkman Distinguished Service Award. Dr. Babin is a past
president of the Academy of Marketing Science and the Society for Marketing
Advances and has been recognized as a distinguished fellow of both
organizations. His research focuses on the effect of the service environment in
creating value for employees and customers and on the impact of big data on
consumer liberty. He offers expertise in building and understanding value that
leads to long-lasting, mutually beneficial relationships with employees and
customers. His teaching specialties involve advanced methods of marketing and
consumer research and creative problem solving. A frequent international
lecturer, he has presented in Australia, South Korea, France, Germany, Mexico,
New Zealand, South Africa, Canada, Sweden, Norway, Peru, Israel and the United
Kingdom.

Eric Harris is a faculty member in the department of marketing at the Barney

Barnett School of Business and Free Enterprise at Florida Southern College. He
holds a Ph.D. from Oklahoma State University and formerly served as the Pete
Esch Fellow - Professor of Marketing at Pittsburg State University. His professional
and consulting experiences include work in sales and promotion management,
retail analysis, healthcare marketing and customer satisfaction assessment. He is
actively engaged in research and has been published in numerous professional
journals, such as the Journal of the Academy of Marketing Science, Journal of
Advertising, Psychology and Marketing, Journal of Business Research, Journal of
Business and Psychology, Journal of Personal Selling & Sales Management and
Journal of Marketing Theory and Practice. Dr. Harris is also a contributing co-
author with Dr. Babin in the Wiley Encyclopedia of Marketing. Dr. Harris serves as
associate editor of the Journal of Managerial Issues and also serves on the
editorial review boards for the Journal of Marketing Theory and Practice, the
Journal of Services Marketing and Services Marketing Quarterly. He has earned
numerous awards for his services, including many professional recognitions for his
reviewing activities. Dr. Harris research focuses primarily on personality issues
pertaining to consumer and employee behavior, customer-contact personnel,
customer orientation and sales force goal orientations. He also has professional
experience in the music industry.

Product details
 Publisher : Cengage Learning; 7th edition (January 23, 2015)
 Language : English
 Paperback : 400 pages
 ISBN-10 : 1305403223
 ISBN-13 : 978-1305403222
 Item Weight : 1.95 pounds
 Dimensions : 8.75 x 0.75 x 11 inches
 Best Sellers Rank: #1,108,311 in Books