ENTREPRENEURSHIP 1

ENTREPRENEURSHIP
Student Name:
Student ID:
Date:
Campus:
Lecturer:
ENTREPRENEURSHIP 2

Introduction
The company offers cream, yogurt cream, non-dairy liqueurs, mocktails, fruit-flavored cream liqueurs
and low-alcohol beverages that are tailor-made to business needs. The company is the producer of non-
alcoholic beverages, drinks and nutritional beverages based in UAE. Creamy Creations is inclined to
establish its brand name all over UAE through expedite its capital return. Therefore, revenue
maximization is one of the core objectives of Creamy Creations.
a) Company Name and logo

Company Name: CREAMY CREATIONS

Logo:

b) Vision and mission

Vision:
‘Creamy Creations aims to gain more capital return in comparison to the
investment’.
Creamy Creations is a UAE based new company. It has been started since a
few years back. This company aims to expedite its business growth over the
period through maximizing its profit generation. Due to this, Capital gain is
one of the primary organizational objectives of Creamy Creations. Enhanced
revenue generation will enable Creamy Creation to experiment with
innovative products.
Mission:
‘To establish its brand name as most favorite ‘cheese cake baker’ among UAE
Customers’
ENTREPRENEURSHIP 3

Creamy Creations is a newly founded organization. It is a UAE based

organization. This organization is required to gain competitive advantage
among the existing industry leaders to optimize its business sustainability in
the competitive domain. Creamy Creations is required to establish its brand
name in UAE domain. This organization is eminent for making ‘chocolate
cheese cake’. Therefore, this cake preparation is can considered as the main
USP for Creamy Creations. Rather, the popularity of ‘chocolate cheese cake’
can enable Creamy Solutions to establish its brand name in UAE competitive
business domain. Therefore, the organization is required to enhance its
product quality and service delivery approaches. Such availability of wide
range of product variety can optimize the scopes for Creamy Creations to
establish its brand name in UAE marketplace.
It is essential to include in this context that Creamy Creation is required to
ensure suitable product price in order to maximize total number of product
(i.e. chocolate cheese cake) selling. Due to this, Creamy Creations must gain
competitive advantage so that this newly developed UAE based organization
can strategize effective ‘price policy’ in relation to optimizing brand
establishment.