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SUBMITTED BY
I hereby declare that this Summer Internship Project (SIP) report titled (project title), based
on the work undertaken by me at (name of organization) during (month & year) is an original
work prepared by me under the guidance of Prof. (Faculty Guide’s name), and is submitted in
partial fulfillment of the requirements for a Certificate under the two-year full-time Master of
Business Administration course conducted by IQ City United World School of Business,
Kolkata, and that this has not been submitted anywhere else for the award of any other
degree/ diploma or for any other commercial purpose whatsoever.
Registration No.:
Batch: 202_-202_
ACKNOWLEDGEMENT
I would like to take the opportunity to thank all those who have made working on the project
feasible for me. The satisfaction and euphoria that accompany the successful completion of
any task would be incomplete without mentioning the people whose constant guidance and
encouragement made it possible. My gratitude to , for giving me this
opportunity to work with (Company Name)., and for guiding me through every step of the
internship. Further, my gratitude to , for helping me fill up all the gaps where I was lacking
and struggling through his constant support. I would like to express my gratitude to IQ City
United World School of Business for giving me an opportunity to work with one of
the leading sector companies, (Company Name), as an Intern during my summer
Internship and for helping me get one step further in the completion of my MBA. I am also
thankful to my Project Faculty Guide (Name of the Faculty Guide) IQ City United World
School of Business, Kolkata for the constant support, guidance, and motivation that resulted
in the successful completion of the project. Last but not least I would like to thank all my
family members and my colleagues who have helped me to complete the project.
Thanking you
: Bibliography …………..
Note: This foregoing is indicative for standard reports. There might be minor variations
from case to case.
CHAPTER – 1
EXECUTIVE SUMMARY
The primary aim of the project is to connect with Manager and Housekeeping Incharge in
Hotels, Hospitals, Restaurants, Facilities and convey a survey of regarding what type of
products they are using for hygiene and cleaning and to know who is the competitor of the
company Buzil Rossari. And to know if they are facing problems regarding the products they
are already using. And also to discuss about variety of products of Buzil Rossari and to give
them a brief description of Buzil Rossari Product generating awareness of professional
hygiene and cleanliness and also ask them if they are interested to purchase our products.
During My internship I connexted with 60 private hospitals and Hotels and had a
conversation with the manager and housekeeping incharge and discussed about all types of
cleaning and hygiene solution. And had survey that how many rooms, washrooms, or whether
they have personal/commercial laundry in hotels. And in Hospital how many bed they have
for patients and washrooms, Laboratory, OT, Pharmacy, or whether they have
Commercial/personal Laundry.
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CHAPTER – 2
2.1 INTRODUCTION
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2.1.1. OBJECTIVES AND SCOPE OF THE PROJECT
To find out the number of hospitals that use hand – sanitizer at entrance
To find out the number of hospitals that use Buzil – Rossari products
To find out the hand – sanitizer brands the hospitals use
To find out the brands that the hospitals use for surface cleaning
To find out the brands that the hospitals use for floor cleaning
To find out the brands used by hospitals for washroom cleaning
To find out the challenges faced by hospitals in cleaning and hygiene
To find out the price satisfaction of the hospitals while buying a product
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2.1.2 INTRODUCTION TO THE INDUSTRY
Cleaning and hygiene today has become much more imperative and sought after by people
than ever before. With the rising costs and unavailability of skilled manpower, the approach
has now shifted towards mechanized cleaning solutions. In India, the cleaning industry is
highly fragmented and unorganized. Owing to this, there is a need for strong representation of
this industry at the policy-making level. This industry employs a large number of unskilled
people and hence, policy makers should pay more attention to what this industry needs. The
cleaning industry consists of organized and unorganized segments. The facilities management
industry is estimated to be valued at Rs. 16,500 crore. The housekeeping industry holds a
share of about Rs. 5,000 crore out of this. Further, classifying this industry vertical,the
cleaning equipments and chemicals segment holds an estimated market size of Rs. 1,000
crore. The SME segment drives this industry. Now a days, the demand is also being
experienced from unexpected sectors. Traditionally, sectors like automobile, IT, pharma,
facility management and hospitality were key business drivers, but at present the situation is
such that there is a good response from any segment, if the solution addresses the hygiene
needs and adds value to the current methodology and systems with sustained market efforts.
The cleaning industry is growing rapidly in India. India’s per capita consumption of cleaning
product is very low compared to other countries like Netherland and Switzerland where
hygiene is very important. Our per capita consumption should be approx 1 or 1.2 dollars but
it is 20 cent. Hence, the focus today is to see how customers realize the importance of
hygiene in their day to day life and start spending more than what they are right now. It not
only helps in market development but also helps in eliminating the risk and avoids illnesses
toits customers and adds value to their business. There are about 10 million people
employed in this sector at present and with the sector expected to grow further, more jobs
will be created. The sector will get more organized as the market expands. As the world
goes digital and the constant tech up gradation, there is also a growing trend of using more
machines.
Most of the large Indian corporate houses now outsource cleaning work to professional
houses with mechanized solutions. As a result, the organized cleaning industry in India has
witnessed a growth rate of 30-50 per cent in the last five years with an annual turnover of Rs.
1800 crore.
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At present, awareness is the need of the hour for meeting hygiene standards across industries
in India. Thanks to the government which has created some awareness by launching the
'Swacch Bharat Abhiyan' initiative. Due to this, a lot of SME companies have started
realizing the importance of cleanliness and hygiene. Companies and manufacturers do not
want to spend on these hygiene and cleanliness activities due to tough competition in the
market. Hence, it is crucial for the government to bring in legislation for set standards of
hygiene. Every work place should understand how important it is to provide hygiene
solutions in their workforce. They should understand the benefits of deploying hygiene
practices which will help in reduction of absenteeism. Employees need to be properly
educated for maintaining utmost cleanliness. Posters and stickers for washroom etiquettes and
other necessary means could be used. As a company, it is important to look at sustainable
developments and technologies which can bring about a revolution towards cleaning and
hygiene. Today, the critical challenge is to move the market from being price driven to
technology- driven. Climate change, growing competition for energy, stress on water
supplies and managing waste are among the leading environmental challenges the world
currently faces. The cleaning industry is going through a shift by incorporating disruptive
technologies that reduce the amount of physical labour required and increase productivity
and efficiency of workers.
Today, the technological revolution has taken the housekeeping operations to a new level of
ease altogether especially in the hospitality sector. Companies should adopt next generation
concepts such as Internet of Clean (IoC), a platform that connects machines, dispensers,
sensors, beacons, and other smart devices to achieve broad insight into equipment, chemical
consumption, and operations. These include improved safety and operational performance,
enhanced productivity, remote monitoring, visibility of assets, task prioritization, more
accurate dosing, reduced use of water and/or chemicals, and increased hand hygiene
compliance. IoC offers a user interface which is customizable and highly intuitive. After
looking at the usage data, you can actually figure out a way to operate it in a way that there is
optimum water usage, which will benefit everyone. The cleaning and hygiene industry is
often criticised for its lack of sustainable initiatives, whereas, sustainability lays at the core of
everything that it does. The cleaning industry is constantly evolving, and new technology and
procedures are improving the quality and efficiency of cleaning and hygiene practice
worldwide.
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Industrial cleaning are used for cleaning in industrial and institutional sectors, such as
manufacturing, commercial offices, banks, hospitals, hotels, food processing companies, and
electronic equipment. Hygiene and cleanliness in the industrial & institutional sectors
generally refer to the assessment and control of physical, chemical, biological, or
environmental hazards at the workplace. The industrial cleaning market has been segmented
into manufacturing & commercial offices, healthcare, retail & foodservice, automotive &
aerospace, hospitality, food processing, and others. The healthcare segment is estimated to
register the highest growth in terms of value as well as volume of the global industrial
cleaning market.
The rising global healthcare expenditure is a major factor driving the growth of the industrial
cleaning market in the healthcare segment. Moreover, the frequency of cleaning is very high
in the healthcare sector, which drives its high consumption. The use of premium and high-
performance cleaning is expected to fuel the growth of industrial cleaning in the healthcare
application.
The global industrial cleaning market size is projected to reach USD 58.2 billion by 2024
from USD 46.8 billion in 2019, at a CAGR of 4.5%. The growth in the manufacturing and
healthcare industries, coupled with the awareness regarding hygiene and cleanliness at the
workplace, is the major factor driving the growth of the industrial cleaning industry. The
workplace hygiene standards are very stringent in the developed regions, which, in turn, is
driving the growth of the market. Additionally, the growing awareness regarding workplace
hygiene in the developing nations is a major growth factor for the industrial cleaning
market. It categorizes the global industrial cleaning market based on ingredient type, product
type, application, and region.
Indian consumers demand sophisticated products and services found in the West, but at
lower prices. From the rate for a simple telephone call, to finding the right solution for your
cleaning needs, the Indian customer is keen to get superior quality at a good value
proposition. The Cleaning Industry in India is growing at 40% year on year, with almost an
equal share between the organized and unorganized sectors. India cleaning chemicals market
stood at $ 2,388 million in 2016, and is projected to grow at a CAGR of 15% in value terms
to reach $ 9,655 million by the end of 2026, on the account of increasing incidence of
various infections, rapid urbanization, coupled with growing number of new commercial
setups and increasingly stringent safety standards.
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The flexibility in the laws has made it easier to start a successful cleaning company in India.
There are businesses to be formed with relatively low capital investment, and the extreme
demand for the cleaning services & products in the country has given a new life to the
cleaning industry in India.
Over the past 20 years, multinational companies have made considerable inroads into the
Indian market. But many have failed to realize their potential: some have succeeded only in
niches and not achieved large-scale market leadership, while others haven’t maximized
economies of scale or tapped into the country’s breadth of talent. Reason for failing is he
inability to learn to do business the Indian way, rather than simply imposing global business
models and practices on the local market. It is this gap that an Indian SME can capture by
structuring their businesses in an organized, efficient & sustainable manner. Blending the
required structure with our inherent deep understanding of Indian culture can build
companies, brands & products that are reputed globally.
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2.1.3. INTRODUCTION TO THE COMPANY
Buzil Rossari Pvt. Ltd. is a joint venture between Buzil WERK Wagner GmBH
& Co KG and Rossari Biotech Limited.
Buzil Rossari was incorporated on 26th December 2013 as a joint venture between
BUZIL-WERK Wagner GmbH & Co. KG and Rossari Biotech Limited to
provide superior cleaning solutions in hospitality, healthcare, facility
management, laundry, disinfection, personal hygiene and special care products.
Buzil Rossari strives to become a formidable and dependable solution provider
in SAARC and South East Asian countries in cleaning, hygiene and laundry
solutions.
Buzil has an experience of over 100 years, headquatered in Memmingen,
Germany with representation in 36 countries across Europe Middle East,
Africa & India.
The Buzil-Rossari products portfolio is made up of a vast range of products
for professional industrial cleaning.
Each of the products are clearly colour-coded and assigned to a specific segment
of application. Buzil-Rossari offers the trademarks Buz®, Ross, Rosa, Optiflor®,
Bucalex®, Bucasan®, Budenat®, Corridor®, Erolcid®, Erol®, Planta®,
Polybuz, Indumaster®, Stainfree etc. owned by BUZIL-WERK Wagner GmbH
& Co. KG and Rossari Biotech Limited.
The brand offers great price to performance viability and excellent service
and support system in addition to the superior know-how in the field of
Cleaning, Hygiene, Laundry, Food Safety, Disinfection, Floor Care &
Coatings and Personal Hygiene.
The organization’s firm beliefs are to ‘Value our Associates’ and
‘Empower’ them to develop highest level of ‘Loyalty’ and mutual ‘Trust.
Buzil Rossari is a service driven company and offers highly
concentrated products thereby adding value to their customers and
reducing the cost associated with:
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1) Lower transportation cost.
2) Significant water savings.
3) Lesser inventory.
4) Lower usage of energy in production.
5) Lower chemical usage.
At Buzil-Rossari they make sure that every aspect of your food and beverage
processing operation is hygienically maintained at optimised cost by delivering
measurable improvements in operational efficiency, plant sustainability and
product safety.
Industries Served
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Private Label
Focus
It focus is always on environmental impact, product quality and cost effectiveness. Since
1953, when Franz Wagner expanded the retail business by a production facility, the company
has grown into one of the most advanced chemical businesses in Europe.
Today, more than 10% of the staff is involved in the development of new
solutions, improvement of existing products, analysis of competitors’
products and quality assurance.
Distribution partners
1) UAE
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2) NEPAL
3) INDIA
Buzil Rossari offers remarkable & sustainable products and cleaning solutions
for the customers in:
Tunnel Laundry.
Wash Extractors.
Retail Laundry.
Kitchen Hygiene.
Automatic Dish Washing.
Fryers/Oven.
Food Safety.
3) Surface Cleaning/Housekeeping:
Carpet Care.
Metal Cleaning.
Glass Cleaning.
Multipurpose Surface Cleaners.
Wood Care.
4) Personal Hygiene:
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Hand Soap.
FDA Certification.
Cleaning & Sanitizing.
Non-Critical Area disinfection.
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Stainfree CHK BR 169 Carper shampoo for cleaning
textile coverings
Bucasan Trendy T 464 For all wet room and
sanitary applications
Bucal G 468 For all wet room and sanitary
applications (acid sensitive
materials)
Bucalex G 460 All acid resistant materials and surfaces
in wet areas and in swimming pool
Buz Contracalc G 461 Sanitary, bathing and food industry
; appliance decalcification ; cement
residue removal
WC Cleaner G 465 All hydrochloric acid resistant
toilet bowls and urinals
Ross TC BR 401 All hydrochloric acid resistant
toilet bowls and urinals
Ross DSC BR 402 All acid resistant materials and surfaces
BUZ TCE BR 401 All hydrochloric acid resistant
toilet bowls and urinals
Ross WR BR 403 For all wet room and sanitary
applications (acid sensitive
materials)
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kinds of floors
Ross FC-H BR 204 Floor cleaner for wet mopping and
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scrubbing with a machine on all kind of
floors for heavy traffic areas
Corridor Unic Ultra S 707 Water resistant and alkali sensitive
floor Coverings
Total G 424 Alkali resistant and water resistant hard
floor covering such as PVC, stone
(unpolished), brick slabs and
earthenware slabs
Corridor Power Stripper S 708 Hard-to-remove coating and care
films that are metal ion
crosslinked and free of metal
salt; multi-coated, high speed
polished floors.
Paraquet Stripper G 400 Unsealed wooden floors and
hard wax-treated covering such
as parquet, cork, linoleum,
unglazed brick and earthenware
slabs.
Buzilin G 320 Unsealed wooden floors;
untreated and hard-wax-
treatedfloors.
Roca Dispers R200 All absorbent natural
and artificial stones.
Corridor Basic S 720 Open pore and absorbent
floor coverings.
Corridor Jewels S 741 Heavy traffic floor coverings.
Erol G 490 Microporus, fine rough and
alkaline resistant surfaces,
stoneware tiles and safety
tiles.
Erolcid G 491 Microporous, fine rough, acid
resistant surfaces; stoneware
tiles and safety tiles.
Corridor Spray S 770 Care film restoration for coated
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and uncoated floor coverings;
restoration of walkways.
Roca Pregno R 100 Impregnation of open-pore and
absorbent indoor stone surfaces;
also for use on polished and
precision-ground stone
coverings such as granite,
gneiss, gabbro, limestone and
terrazzo.
Indumaster Strong IR 45 Industrial applications and
workshop areas; alkali-resistant
floors and surfaces; fire-
damage restoration.
Ross Clarino BR 203 Long lasting lustre for marble;
Italian marble; Jurassic lime
stone and other lime stone
based floors.
Roca Wipe R 300 Hard-to-wet floor
coverings; elastic; tempered
coverings; impregnated
natural store coverings.
Ross Marbellous BR 202 Smooth, calciferous
floor coverings.
Budenat Hands G 597 Disinfection cum hand
sanitization in the event of an
epidemic in accordance with
LFSG; also suitable for routine
disinfection according to
VAH.
Infektocide BR 502 High level disinfectant for
critical areas in hospital,
pharmaceutical manufacturing
etc. Eco-friendly, non-corrosive,
non-irritant and bio-degradable.
Can be used in
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fogging, spraying and mopping
methods.
Infectocide Spray BR 503 Rapid spray disinfectant for
sensitive medical devices and
surfaces in critical areas like
OT, ICU, CCU, NICU, Isolation
ward, QC lab, Pharmaceutical
clean room etc.
Ross Aqua E-AM BR 506 Ideal for use in the food
industry kitchens and health
care; for clinics, restaurants for
hand washing.
Budenat Combi G 451 Ideal for use in food
preparation areas; for all alkali
resistant surfaces and floors.
Budenat LM BR 501 Ideal for use in kitchens, food
preparation areas, care and
nursing homes, fitness and
wellness studios, schools, nursery
schools and health care facilities;
for all wet areas, sanitary
facilities and for swimming pools
as well as for sunbeds and fitness
equipment; for all water-resistant
materials, surfaces and floors.
ROSA PRE – HS BR 172 Ideal for use in food
preparation areas; for all alkali
resistant surfaces and floors.
Ross Tab BR 504 A concentrated tablet for
disinfection of all surfaces
including food contact surfaces
and also suitable for
disinfection of vegetables.
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Ross Sparkle BR 301 Efficient automobile cleaner
Buz Dish Fix G 530 Water-resistant surfaces and
materials; dishes; glasses;
cutlery.
Bistro G 435 Gastronomy,; industrial
kitchens; food processing
industry; alkali- resistant
surfaces and floors.
Buzz Grillmaster G 575 Gastronomy; industrial
kitchens; alkali-resistant ovens,
grills and convection ovens;
removes excessive encrusted
grease, oil and albumen, as well
as residue from grilling, baking
and roasting.
Ross Dishclean BR 302 For the food industry.
Ross Dishfast BR 303 For the food industry, restaurants,
hotels industrial kitchens,
especially suited to undecorated
glasses as well as porcelain,
stainless steel, plastic and cutlery.
Should be use in conjuction with
Ross Dishclean BR 302.
Perfekt G 440 Industrial applications.
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Buz RO Fresh Mahagony Ready-to-use deodorizer &
air freshener Spray has spray
& pleasant fragrance with
long lasting action.
Rosa SOB BR 111 All purpose liquid detergent.
Rosa RLD BR 112 Best blend of special surfactants
&Optical brightener, all purpose
modern laundry liquid detergent
to clean stains from all fabrics.
Clean Wash Economical All In One
Detergent blended with boosters
& optical brightener for use on
all fabrics.
Rosa Hypoclean BR 173 Excellent Chloride based
product for getting best
bleaching effects.
Rosa Oxybleach Multifunctional peracetic acid
based oxygen bleach.
Rosa Oxybleach XC BR 174 A concentrated laundry
destainer specially formulated
use on colored fabrics like
cottons and its blends.
Rosa DET BR 120 Specially formulated
detergent to take care of light &
heavy soils on cottons and
blends.
Rosa DET XL BR 121 Best All in One Detergent,
blend of detergent & boosters
with optical brightener to give
excellent single shot washing
effect for laundries.
Rosa DET H BR 122 Economical All in One
Detergent blended with boosters
& optical brightener for use on
all fabrics.
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Rosa Premium BR 171 Blend of concentrated emulsifier,
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designated specially to remove
stains of grease, oil etc from
soiled linen.
Rosa PRE Blend of emulsifier designed
specially to remove tough
stains of oil, grease etc. from
linen.
Rosa SOL BR 160 A concentrated blend of
solvent and surfactant for
emulsifying oily soils.
Rosa Ultra Boost BR 123 Effective Alkali Booster, used in
soaking and pre-wash to assist in
cleaning of soils along with
detergent.
Rosa Ultra Boost H BR 124 Economical Alkali Booster
used along with detergent
system for removal of soil from
various fabrics.
Rosa Ultra Build BR 170 Best Liquid Booster for
removing heavy soils from
various fabrics.
Wunderfeel BR 176 Specially formulated superior
fabric softener for supple and
soft feel, can be used in washer
extractors as well as tunnel
washers.
Rosa Ultra Soft BR 177 Specially formulated
Hydrophilic Perfumed Softener,
used in commercial & on
Premise laundries which
produces a supple, soft feel on
various fabrics.
Rosa Fragsoft Specially formulated
Hydrophilic Perfumed Softener,
used in commercial & on
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premise
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laundries which produces a
supple, soft feel on various
fabrics.
Rosa Neurta BR 125 A new generation product for
neutralisation of hypochlorite
and alkali from the fabric.
Rosa Ultra Sour BR 175 A special neutralizer for
neutralizing residual
alkali, chlorine and iron
traces.
Rosa Sour A laundry sour specially
formulated for use in commercial
and on-premise laundries.
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Competitors for Buzil Rossari
Diversey India - Diversey’s mission is to protect and care for people through
leading hygiene, infection prevention, and cleaning solutions. We develop and
deliver innovative products, services, and technologies that save lives and protect
our environment. Over the course of 95 years, the Diversey brand has become
synonymous with product quality, service, and innovation.
We are the leading global pure play provider to the cleaning and hygiene industry for
the institutional and food and beverage markets. We provide customers peace of
mind by helping maintain their brand integrity so they can focus on growing their
business. Through end-to-end repeatable services we deliver the highest standards
across customer locations to achieve improved operational efficiency and
environmental sustainability.
Ecolab India – A trusted partner at nearly three million customer locations, Ecolab
is the global leader in water, hygiene and infection prevention solutions and
services that protect people.
Around the world, customers in the food, healthcare, hospitality and industrial
markets choose comprehensive Ecolab solutions, data-driven insights and
personalized service to advance food safety, maintain clean and safe environments,
operate efficiently and achieve sustainability goals.
At Ecolab, this is what we do best. Our 44,000 associates deliver comprehensive
solutions, data-driven insights and personalized service to advance food safety,
maintain clean and safe environments, optimise water and energy use, and improve
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operational efficiencies and sustainability at nearly three million customer locations in
more than 170 countries.
From restaurants and hotels to power and manufacturing facilities, Ecolab’s more than
25,000 sales-and-service associates, the industry’s largest and best-trained direct
sales-and-service force, help customers solve their cleaning, sanitizing and water and
energy management challenges. Many of the world’s most recognizable brands rely
on Ecolab to help ensure operational efficiencies, product integrity and brand
reputation.
Ecolab’s ultimate competitive advantage is found in our industry-leading sales-and-
service force. Every customer challenge is unique, which is why our 25,000 field
associates partner with customers in their facilities, providing personalized
consultation and service. Our experts employ a rigorous process to gather data, apply
advanced technology, rethink processes and provide solutions to address our
customers’ unique economic, social and environmental challenges.
Behind every field representative is a team of researchers, scientists, engineers,
regulatory specialists and other experts working diligently to tackle customer
challenges, develop new solutions and meet emerging needs.
Ecolab has a long history of innovation. Our strategy is based on chemistry, digital
technology and service to deliver exponential customer value. Our team of 1,200
scientists, engineers and technical specialists create best-in-class solutions that are
responsibly sourced and developed with close attention to human and
environmental impact. With our expertise in core technologies, including
antimicrobials, dispensing and monitoring, personal and environmental hygiene,
polymers, surfactants, solid chemistry, water management and data analytics, we
help improve operational efficiency, product quality and safety for our customers.
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With 44 brands spanning 14 distinct categories such as fabric solutions, home and
hygiene, life essentials, skin cleansing, skincare, hair care, colour cosmetics, oral care,
deodorants, tea, coffee, ice cream & frozen desserts, foods and health food drinks, the
Company is a part of the everyday life of millions of consumers across India. Its
portfolio includes leading household brands such as Lux, Lifebuoy, Surf excel, Rin,
Wheel, Glow & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk,
Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s, Horlicks
and Pureit.
The Company has about 21,000 employees and has sales of INR 45,311 crores
(financial year 2020-21). HUL is a subsidiary of Unilever, one of the world’s leading
suppliers of Food, Home Care, Personal Care and Refreshment products with sales in
over 190 countries and an annual sales turnover of €51 billion in 2020.
Forbes rates HUL as the most innovative company in India and #8 globally. Aon
Hewitt recognises HUL as one of the best companies to work for and it continues to
be the ‘Employer of Choice’ in the industry for past 12 years.
Satol Chemicals–We are into manufacturing of Industrial & Institutional Cleaning and
Sanitation Chemicals providing world class cleaning solutions to Breweries /
Beverage / Dairy & Food Processing Industries as well as for Institutional setups as
per our customer needs.
What we value:
We introduce ourselves as the manufacturer of specialty chemicals who entered the market of
Industrial cleaning in 1999, when plethora of global players had their dominance. We not
only survived that cut throat competition but managed to capture a major share of the
market.
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Now after a decade we are a leading player having carved a niche for itself in the south Asia
region with product focus on Breweries / Beverages / Dairy& Food Processing.
Riding high on this success we have recently entered into institutional cleaning with
the same vision of providing “Economy with Quality” which has been our core
strength and philosophy
We are dedicated to preserving our precious environment. “SATOL” an organisation
offering eco-friendly, bio-degradable products from beginning and which will
continue in future too.
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2.2 LITERATURE REVIEW
The global industrial cleaning market size is projected to reach USD 58.2 billion by 2024
from USD 46.8 billion in 2019, at a CAGR of 4.5%. The growth in the manufacturing and
healthcare industries, coupled with the awareness regarding hygiene and cleanliness at
the workplace, is the major factor driving the growth of the industrial cleaning industry.
According to the World Travel & Tourism Council, the global tourism industry
recorded a growth rate of 3.9% in 2018, which is driving the market for
industrial cleaning in the hospitality industry.
The workplace hygiene standards are very stringent in the developed regions, which, in turn,
is driving the growth of the market. Additionally, the growing awareness regarding
workplace hygiene in the developing nations is a major growth factor for the industrial
cleaning market.
3
Industrial cleaning is used for cleaning in industrial and institutional sectors, such as
manufacturing, commercial offices, banks, hospitals, hotels, food processing companies, and
electronic equipment. Hygiene and cleanliness in the industrial & institutional sectors
generally refer to the assessment and control of physical, chemical, biological, or
environmental hazards at the workplace.
Based on application, the industrial cleaning market has been segmented into manufacturing
& commercial offices, healthcare, retail & foodservice, automotive & aerospace, hospitality,
food processing, and others. The healthcare segment is estimated to register the highest
growth in terms of value as well as volume of the global industrial cleaning market.
The rising global healthcare expenditure is a major factor driving the growth of the
industrial cleaning market in the healthcare segment. Moreover, the frequency of cleaning is
very high in the healthcare sector, which drives its high consumption. The use of premium
and high- performance cleaning is expected to fuel the growth of industrial cleaning in the
healthcare application.
The metal cleaners’ segment is projected to be the fastest-growing product type of industrial
cleaning during the forecast period.
Metal cleaners is expected to be the fastest-growing industrial cleaning segment during the
forecast period. High demand for metal cleaners in industries such as manufacturing and
automotive & aerospace is a major factor driving the growth of the industrial cleaning
market.
APAC to account for the largest share of the global industrial cleaning market during the
forecast period
APAC is projected to account for the largest share in the industrial cleaning industry during
the forecast period, in terms of value. This is owing to the increasing demand for industrial
cleaning from applications such as manufacturing, healthcare, retail & foodservice, and
automotive & aerospace, among others. Moreover, the increasing spending power of
consumers in the region, as well as the rising awareness about hygiene, has been driving
the growth of the industrial cleaning market in APAC.
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Key Market Players
The key market players profiled in the report include Diversey Inc. (US), Evonik Industries
AG (Germany), The Dow Chemical Company (US), BASF SE (Germany), Clariant
(Switzerland), Stepan Company (US), Ecolab (US), Solvay (Belgium), Spartan Chemical
Company (US), and Croda International Plc. (UK).
Diversey Inc. is one of the leading producers of industrial cleaning. The company, through its
products, serves applications such as hospitality, healthcare, retail & foodservice, and food &
beverage, among others. The company focuses on serving key institutions and sectors
globally. This division is growing in regions witnessing increased urbanization, and where
there is a growing requirement for sanitation and hygiene. The company has a dedicated
R&D team, and it focuses on hygiene and cleanliness awareness. Expansions and supply
contracts are the major strategic initiatives taken by the company to strengthen its position in
the industrial cleaning market.
Ecolab is another leading producer of industrial cleaning, globally. Ecolab’s global industrial
segment provides cleaning & sanitizing solutions primarily to industries such as
manufacturing, mining, power generation, food & beverage, chemical, paper, and commercial
laundry, while the global institutional segment provides products to food, government,
healthcare, hospitality, lodging, education, and retail industries. The company can focus on
inorganic strategies, such as acquisitions, which will help it to mark its presence in the highly
competitive North American industrial cleaning market.
Healthcare Institution
Revolutions are often started by ideas whose time have come. Compared to other domains in
medicine, revolutions in the field of Infection Prevention and Control (IPC) are generally few
and far between. The last one was probably the global shift to using alcohol-based hand rub
(ABHR) instead of washing hands with soap and water, about 25 years ago- a seemingly
small change in practice that continues to save millions of lives. Today, looking at the IPC
landscape, the one area that has been consistently undervalued and understudied is the role of
the hospital environment in patient care. Keeping hospitals clean is not just an aesthetic, but a
patient safety issue.
3
Although the available literature is limited, there is enough evidence to demonstrate that
cleaning hospitals helps prevent infections. Still, good intervention studies are rare, the
quality of products and methods available is heterogeneous, and environmental hygiene
personnel is often relatively untrained, unmotivated, under-paid, and under-appreciated by
other actors in the hospital. Coupled with understaffed environmental hygiene services
departments, this creates lasting issues in regards to patient and healthcare worker safety.
The situation is not helped by the lack of literature concerning the exact impact that a soiled
or contaminated environment has on healthcare-associated infections (HAI). In order to
begin the initiative to change how hospitals think about their environment, a group of
infection control experts teamed up with Interclean, the largest cleaning trade-show in the
world, to create the Healthcare Cleaning Forum: a nexus where hospital managers, industry,
and healthcare and cleaning experts could meet productively. For the first time, Interclean
dedicated an entire hall to cleaning in healthcare, and hosted a conference featuring leaders in
healthcare environmental science from across Europe. The speakers summarized the state-of-
the-art knowledge in the field, challenged the current dogma and began to shape a research
agenda for developing the field of hospital hygiene and environmental control. This article
outlines the major issues and points brought up during the conference. It attempts to illustrate
the large gap that exists between environmental hygiene and the healthcare industry, as well
as bring some much-deserved attention to a concept whose time has come.
Cleaning
3
But what is “clean”? Maintaining a hygienic hospital environment is not only about
removing soil, but also about organizing an environment that is optimal for patient safety.
Obviously if an area is visibly dirty, one cannot disinfect it. Visibly soiled surfaces must
first be cleaned, and then, when or if appropriate, disinfected. Failure to do so means that the
infective organisms cannot be targeted effectively. The 2018 survey from the European
network to promote infection prevention for patient safety (EUNETIPS) aimed to analyse
how different hospitals evaluated and have created their cleaning strategies. Cleanliness of a
hospital also plays a large role in patient perception of the healthcare setting, and
consequently of patient satisfaction. Patients are instrumental in convincing administrators to
invest in cleaning, and must be sensitized to the issues in order to be allies for creating
change.
Hospitality
3
hygiene and sanitation there is an active involvement of cleaning agents, equipment’s and
technical brigade. All these three aspects depend upon time and energy, which in turn
depends upon the brand of cleaning agent used, as brand defines the quality of the cleaning
agent and saves time and energy. There are number of cleaning agents used in housekeeping
at different institutions and different chemicals are applied on different surfaces as the
composition of chemicals for different surfaces vary within each other. Same chemicals used
on wooden flooring cannot be applied on the marble flooring because the compositions of
marble and wooden flooring are not same. Same happens with the type of dirt, as the dirt on
WC is not same as on bath tub. Selection and application of cleaning agents also depends
upon the type of dirt and its intensity.
The cleaning agents of higher quality i.e., branded, helps to save energy and time by having
their effective action on surfaces as there are cleaning agents in the hotels, hospitals that
cause environmental deterioration when they are squeezed in the form of Sullage. But this
does not happen with the eco-friendly branded chemicals as the manufacturing company
takes care of environment from its base development. Nik Abdul Rashid (2009) defined green
purchase intention as the probability and willingness of an individual to give preference to
green product over conventional products in their purchase considerations. Branded cleaning
agents and their impact towards economic sustenance is also of a prime importance. It has
been seen that the branded eco-friendly chemicals help to generate the economy for the
hospitality institutions where in it is used. As the usage in case of branded eco-friendly
chemicals is less and it requires less time to get applied. In addition to this the time is saved,
quality of standards is met which in turn helps to finish other works by the same brigade,
within the same shift, that results towards the economic sustenance of the hospitality
institutions, may it be hotel, hostel, hospital or educational institutions (welfare) by saving
more on chemical costs, training and recruitment of employees.
Various household cleaning products have been developed to facilitate the removal of dust
and dirt, for surface maintenance, and for disinfection. Products are available in powder,
liquid or spray form. The basic ingredients determine the type of cleaning tasks for which
they are suitable. Some are packaged as general-purpose cleaning materials whilst others are
targeted at specific cleaning tasks such as drain clearing, oven cleaning, lime scale removal
and polishing furniture. Household cleaning products provide aesthetic and hygiene benefits
4
but are also associated with health risks for the users, and building occupants. The US
Department of Health and Human Services offers the public access to the Household
Products Database. This database provides consumer information for over 4,000 products
based on information provided by the manufacturer through the material safety data sheet.
Surfactants lower the surface tension of water, making it able to flow into smaller tiny cracks
and crevices in soils making removal easier. Alkaline chemicals break down known soils
such as grease and mud. Acids break down soils such as lime scale, soap scum, and stains of
mustard, coffee, tea, and alcoholic beverages. Some solvent-based products are flammable
and some can dissolve paint and varnish. Disinfectants stop smell and stains caused by
bacteria. When multiple chemicals are applied to the same surface without full removal of the
earlier substance, the chemicals may interact. This interaction may result in a reduction of
the efficiency of the chemicals applied (such as a change in pH value caused by mixing
alkalis and acids) and in cases may even emit toxic fumes. An example of this is the mixing
of ammonia-based cleaners (or acid-based cleaners) and bleach. This causes the production
of chloramines that volatilize (become gaseous) causing acute inflammation of the lungs
(toxic pneumonitis), long-term respiratory damage, and potential death.
Employees involved in cleaning are often exposed to a variety of chemicals. Wearing correct
personal protective equipment, use of proper strength solutions, and good personal hygiene
can minimize the hazards. Problems, when they do occur, are often the result of failure to
follow simple precautions. Many of the following suggestions require nothing more than
following label directions. Employees need to be trained in the proper precautions when
handling housekeeping chemicals. Monitoring work practices and periodic review of
procedures by supervisory personnel will help ensure they are being followed.
Regarding human health, green-certified cleaning products have the following characteristics:
low toxicity, they do not bio-accumulate, they are not carcinogenic, they do not contain
chemicals associated with harm to the reproductive system, they are not corrosive to skin or
eyes and they do not cause allergic contact dermatitis. They have a high flashpoint. Also,
they are beneath the threshold for VOCs, meaning that they do not off-gas beyond the
recommended level. This study aims at finding out the effect of branded housekeeping
chemicals on environmental preservation, brand value and economic sustenance. The
investigation analysed various factors and their effect on environmental preservation, safety
and security of employees which further take it towards economic sustenance. Understanding
4
the determinants could enable hotel housekeeping managers to adapt and improve their
service, bringing their businesses in line with international standards. The study employs
widely-used statistical tests and empirical analysis, such as mean, standard deviation, and
factor analysis which segregated the different variables into suitable factors that show the
effect of Branded Housekeeping chemicals on brand value and environmental preservation. It
is therefore obvious/evident from the results that there is highly positive relation of branded
housekeeping chemicals on the environment preservation and brand value enhancement of
hotel. The branded chemicals too help in securing the time and money of the hotel as there is
fewer requirements of branded chemicals in usage and it does not have the health hazard too,
these two qualities again lead the branded chemicals towards economic sustenance. While as
unbranded chemicals cause many health disorders like inflammation of lungs, long term
respiratory problems, skin irritation, reproductive problems and some chemicals are
carcinogenic in nature. In short it is better to use branded chemicals for the housekeeping
purpose as these do not only save environment, prevent health hazards but also these are
economical as discussed above. In addition to this, it is clear from the models used above that
environmental preservation further depends on eco-friendly products, organizational usage,
safety and security, time consumption, hygiene, negative effects of un branded chemicals,
branded equipment’s and also brand value of organization further depends upon branded
additives and socio economy usage of chemicals. Also, it is evident from Table 1 values that
all the above said factors have effect on environment preservation and brand value of
organization which in turn has effect on economic sustenance.
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2.3 RESEARCH METHODOLOGY
Research is a common word refers to search for knowledge. It is a scientific and systematic
search for the information on a specific topic.
The project is based on information collected from primary data. After the data collected an
attempt has been made to present analysis of 'Scope & opportunity of cleaning and Hygiene
chemicals in Hospitality & Healthcare Institutions". I have collected all the data with help of
structured questionnaire and I have personally collect the data through primary data
collection.
Time taken:
The time taken on the project was 2 months but as far as my studies were concerned it was on
a daily basis starting from all surveys and drawing ultimate conclusions.
Data Type:
The study uses of Primary data. Primary Data is collected wih the help of questionnaire by
contacting Hotels and Hospitals and having appointment with manager and housekeeping
incharge.
Area of Study:
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2.4 SAMPLING DESIGN AND SAMPLE SIZE
This is an empirical research based on survey method. The work carried out through self-
administered questionnaires. The question included were often ended dichotomous and
offered multiple choices. A sample of 30 questionnaire were taken on the basis of
convenience.
4
CHAPTER 3
Hospitals 30 50
Total 60 100
Source: Survey
Interpretation
Above table represents the number of Hospitals that responded.50 percent Hospitals
responded to my survey.
4
A2. Table showing number of Hospitals that use hand sanitizer at entrance
Yes 9 30
No 21 70
Total 30 100
Source: Survey
YesNo
Interpretation
The table represents the number of Hospitals that uses hand sanitizer at entrance. 30 percent
of the hospitals in Kolkata are using hand sanitizers at entrance.
4
A3. Table showing number of Hospitals using Buzil Rossari Product
80
70
60
50
40
30
20
10
Yes No
0
Interpretation
The table represents the number of Hospitals using Buzil Rossari Product. 20 percent of the
Hospitals I surveyed are using Buzil Rossari products in Kolkata.
4
A4. Table showing which brand hand sanitizer the Hospitals use
Total 30 100%
Source: Survey
Others
Diversey
Ecolab
Buzil Rossari
0 5 10 15 20 25 30 35 40 45
Interpretation
The table represents the hand sanitizer brands that the Hospitals use.
20 percent hospitals use Buzil Rossari hand sanitizers
10 percent hospitals use Ecolab hand sanitizers
30 percent hospitals use Diversey hand sanitizers
40 percent hospitals use other local brands
4
A5. Thetable showing the brand they use for surface cleaning
Colin 14 46%
Satol 04 14%
Others 3 10%
Total 30 100%
Source: Survey
Surface Cleaning
50
45
40
35
30
25
20
15
10
5
0
Interpretation
4
A6. Table showing the brand/product used by organization for Floor cleaning
Floor Cleaning
10% 14%
16%
40%
20%
Buzil RossariLizolAquaticDiverseyOthers
Interpretation
The table represents the brand that Hospitals used for floor cleaning.
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A7. Table showing the brand used by organization for washroom cleaning
Washroom Cleaning
50
45
40
35
30
25
20
15
10
5
0
Interpretation
The table represents the brand that Hospitals used for washroom cleaning.
14 percent of the hospitals used Buzil Rossari Product for washroom cleaning.
46 percent of the hospitals used Harpic Product for washroom cleaning.
16 percent of the hospitals used Diversey Product for washroom cleaning.
14 percent of the hospitals used Ecolab Product for washroom cleaning.
10 percent of the hospitals used Others Product for washroom cleaning.
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A8. Table showing no. of Hospitals that have faced challenges regarding the product they
used for cleaning and hygiene
Cleaning Challenges
0%
44%
56%
Yes No
Interpretation
The table represents no. of organizations that faced challenges with the products they
used for cleaning and hygiene.
56 percent of the hospitals had faced challenges with the products.
44 percent of the hospitals had faced no challenges with the products they used.
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A9. Table showing no. of Hospitals that are satisfied with the price they purchased the
product
Product Satisfaction
40
35
30
25
20
15
10
0
Satisfied Highly Satisfied Neutral Dissatified Highly dissatisfied
Interpretation
The table represents how many Hospitals are satisfied with the price they purchase the
product for cleaning hygiene.
30 percent of the Hospitals are satisfied with the price they purchased.
6 percent of the Hospitals are highly satisfied with the price they purchased.
34 percent of the Hospitals are neutral with the price they purchased.
20 percent of the Hospitals are dissatisfied with the price they purchased.
10 percent of the Hospitals are highly satisfied with the price they purchased.
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3.2. MAJOR FINDINGS
1) The results in table A1. Shows no. of Hospitals that responded to my survey in Kolkata.
2) The results in table A2 shows us that 30 percent of the Hospitals in Kolkata in the survey
uses Hand sanitiser at the entrance.
3) From the analysis in table A3 itshows us that in the survey 20% of the Hospitals are
consumers of Buzil Rossari and the rest 80% used other product.
4) The results in table A4 shows us that 20% of the Hospitals uses Buzil Rossari Hand
sanitiser and mostly they used Diversey Hand sanitiser in 30 % of the organization.
5) According to survey in table A5 it shows us that 14% of the organization used Buzil
Rossari product for surface cleaning,46% organization used colin, 16% used Diversey brand,
and 14% of the organization used Satol product for floor cleaning.
6) The survey reveals from table A6 it has been found that for floor cleaning 14% of the
organization used Buzil Rossari product, 20% aquatic product, 16% diversey product and
mostly 40% of Hospitals use Lizol for floor cleaning.
7) The results in table A7 shows us that 14% the organization used Buzil Rossari product for
washroom cleaning, while mostly 46% of the Hospitals use Harpic for washroom cleaning,
16% used Diversey product and 14% used Ecolab product for floor cleaning.
8) From the analysis in table A8 it shows that 56% of the Hospitals faced challenges
regarding the products they are using for cleaning and hygieneand 44% are not yet facing any
challenges. From the survey it came to know that organization are facing challenges
regarding the delivery of some products that it get delay and also came to know some of the
products are not up to the marks as their specifications.
9) The survey reveals that in table A9 that in Hotels/Hospitals mostly 34% are neutral with
the price that they purchased the product, while 30% are satisfied with the price they
purchased, 6% are highly satisfied, 20% of them are Dissatisfied with the price they
purchased and 10% of Hospitals are highly dissatisfied with the price they purchased.
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CHAPTER 4
4.1. LIMITATIONS
Lack of sufficient time is a major setback to the survey. During my internship period
West Bengal was in complete lockdown. I can get out to work after some of the strict
guidelines were exempted. So the time received to complete the survey was very low.
Due to Covid 19 pandemic most of the hospitals in Kolkata weren’t entertaining any
visitors except patients and emergency purposes. So couldn’t get any response from
many hospitals.
Many hospitals were not ready to disclose any information regarding their purchases
or their employees. This is a serious setback to the survey.
Most of the hospitals in my area use cheap quality products at low prices compared to
Buzil Rossari’s product price and quality. So most of the hospitals were not ready to
pay such a high price for our products.
Majority of the managers I met in the Hospitals were busy with their work. So most of
them didn’t get the time to fill out the questionnaire.
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4.2. RECOMMENDATIONS
The company should organise campaigns, so that others get to know about
the company.
The company should provide some product brochure, so that it becomes
easy for customers to understand about the products and its features.
It should also try to minimise the price of the products a bit, as most of the
Hospitals wants to have good quality products at a lesser price.
It should advertise in various social platforms to increase brand recognition.
The company should provide visiting cards or ID’s to interns as it
becomes easier to communicate at the Hospitals with company’s visiting
card or ID.
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4.3. CONCLUSION
The study helped me understanding the market segmentation of cleaning and hygiene
chemicals in the healthcare industry and the importance they have.
Using the branded chemical products increases the life of the furniture and flooring, Whereas
the non-branded products don’t have such specific features.
The customer need is for a good quality product but at a lesser cost.
Thus, the SIP helped me to analyse importance of cleaning chemicals and the importance of
cleaning and hygiene in every sector.
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QUESTIONNAIRE
Dear Respondent,
I am Samya Mangal a student of MBA (Master of business administration) of
Unitedworld School of Business, Kolkata. I have undertaken a survey for preparation of
project title “Scope & opportunity of cleaning and Hygiene chemicals in Hospitality &
Healthcare Institutions" on behalf of Buzil Rossari PVT Ltd.
For the above stated reason I therefore request you to help me find out
the data by kept confidential and will be used only for academic purpose.
4) Contact Number:
5) Profession/Designation: Manager
Housekeeping In-charge Others
Yes No
Yes No
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8) Which brand hand sanitiser does your hospital Use?
15) Do your hospital deals with any distributor or you purchased directly from
the market?
5
Distributor Market (easily available products)
6
16) Does your hospital face challenges with the product that you have been using
for Hygiene and cleaning?
Yes No
17) Are you satisfied with theproduct prices that your organization are using to
maintain cleaning and hygiene?
Highly Dissatisfied
Yes No
6
BIBLIOGRAPHY
http://www.buzil-rossari.com
https://diversey.in
https://en-in.ecolab.com
https://www.hul.co.in
http://www.satol.net
https://healthcare.siliconindia.com
https://www.investopedia.com