In Denmark, a citizen must be 16 years old to purchase beer and wine from a store and 18 years old

to consume it in a bar or restaurant. The legal drinking age in Denmark is 18 everywhere alcohol with
a percentage higher than 16.5%. Besides, alcohol advertising on Danish TV and radio networks was
prohibited by law until 2003, but that prohibition has since been removed. Following the standard
advertising regulations, which say that such advertisements may not be directed toward minors and
may not imply that alcohol is beneficial or enhances mental or physical capacities, the self-regulatory
code governing material established in 2000 adheres to these restrictions. This policy forbids the
promotion of alcoholic beverages in sports journals, as well as the sponsorship of sporting events
and venues by alcoholic beverage companies. Denmark generally allows public drinking. "Disturbing
of the public law and order" is against the law. Consequently, general consumption is approved.
Homebrewing of beer and wine is not controlled in Denmark. Although it is allowed, home distilling
is not very popular because it is taxed at the same rate as commercially produced spirits. In
Denmark, only individuals who are legally permitted to operate a restaurant or other establishment
that serves alcohol to consumers are given licenses to consume alcohol and those with trade licenses
at the location of their business where they will serve alcohol are eligible to receive an alcohol
license.

While for Myanmar, the "Law to Prevent an Increased Quantity of Imports" was published by the
government of Myanmar. The law makes an effort to support and defend the local manufacturers'
and SMEs' competitiveness against a rise in import volumes into Myanmar. According to the new
law, an increase in imports is a quantity of any sort of imports into Myanmar that is significantly
more than the quantity of locally produced goods that are similarly or directly competitive. Tariffs
and import quantity restrictions could be used as trade safeguards to protect domestic producers to
avoid major harm from uncontrolled imports. Other than that, Myanmar imposed import
documentation and another requirement for a foreign importer. The Myanmar government has
adopted significant liberalization measures to ease trade transactions, including those of import
licenses. Since 2013, 593 imported commodities, including processed goods, clothing, paper
products, paints, cosmetics, tires, construction supplies, electrical appliances, computer accessories,
and medical products, have been allowed without a license. All remaining items still need import and
export permissions. Although the Myanmar government has an unpublished list of prohibited
imports, it is unclear whether any limitations are still in effect in light of recent reforms.

Although alcohol was processed goods, to reduce illegal importation, make it easier for consumers
to buy and consume high-quality goods, satisfy market demand, and properly evaluate the GDP. The
state ministry of Commerce announced a reduction of the restriction on foreign alcohol. Beer
remains restricted even after the government eliminates imported alcoholic drinks from the list. The
methods for regulating the importation of alcoholic beverages from abroad are as follows. To import
alcohol, you need a Registration Certificate for Alcohol Importation (RCAI). A director of the
company must hold a wholesale license to distribute alcohol, and the applicant for the importation
of alcohol must be a Myanmar company with an importer-exporter registration certificate from the
MOC. Besides, the application company may be either the exclusive dealer for such a distributor or
the exclusive distributor of an alcohol brand. Additionally, the applicant company must possess
legally authorized facilities for the storage or distribution of alcohol, as provided by the Ministry of
Home Affairs. Information on the alcoholic spirits to be imported as well as company details like the
company name and registration number must be included in the RCAI application. Such alcoholic
spirit information is necessary and includes the amount of alcohol, brand name, trademark, type,
ingredients, and packaging, as well as the nation of origin. The RCAI is only good for one year and
must be renewed 3 months before it expires.
 Carlsberg had started a joint venture with local company Myanmar Golden Star (MGS) when
started producing beer. In early 2013, Carlsberg decided to sign an agreement with MGS to build a
facility to produce and distribute the renowned beer around Myanmar. The chairman of MGS and
also known as "Pepsi" Thein Tun since he introduced the American beverage colossus to Burma in
the 1990s, announced that the firm would make canned, bottled, and draught beer at a facility in a
Pegu Division industrial zone. Besides, Carlsberg had brought the direction of a crew that includes
trained brew masters from the Carlsberg Group and skilled local workers to produce beer of the
greatest calibre. The factory will use premium water, the renowned Bago rice, and imported raw
ingredients including malt and hops to produce the beer.

Other than that, Carlsberg will provide every single outlet partner and offer a Beer Academy to
them. The Carlsberg Beer Academy is an additional bonus training that provides the training staff
with an opportunity to learn directly from a brew master about the Carlsberg portfolio brands as
well as about beer and its ingredients. For instance, the Carlsberg group invited more than 20
bartenders and owners from eight different bars and restaurants to its Bar Academy in October 2015
to learn about the history and global influence of the company as well as to view advertisements to
better understand the identities of each brand. When the bartenders and owners leave the session
knowing how to increase the amount of Carlsberg beer served in Myanmar. They gained knowledge
of the ingredients used in each beer as well as hands-on training in the proper ways to tap a keg,
serve a perfect draught, and market the right brands using merchandised glasses.

According to the Carlsberg code of ethics and conduct, the company's assets comprise tangible
property as well as intangibles like intellectual property rights and other proprietary information.
Carlsberg is dedicated to properly protecting these assets because failing to do so could expose
them to risk, result in financial loss, and harm how well-run a Group company or the entire Group is
financial. Therefore, it is necessary to adhere to the policies and processes created to safeguard the
value of all of our Carlsberg assets. One of the most well-known beverage brands in the world, both
for alcoholic and non-alcoholic products, is Carlsberg, which is best known for its fizzy beer sold
under the name "Carlsberg." To safeguard its intellectual property rights, the Carlsberg Company
applied for and was granted multiple trademark registrations for the mark "CARLSBERG." all around
the world.

Including Myanmar, the government of Myanmar is currently updating its obsolete intellectual
property laws. In collaboration with the Ministry of Education, Science, and Technology has created
four draught IP laws: trademark law, industrial design laws, patent law, and copyright law. The first-
to-file principle is used by trademark law to define the legal framework for trademark applications,
examinations, and registrations. The following marks are protected by trademark law: smell and
touch; (ii) Visual mark; and (iii) Perceptible sound. Owners of brands both domestically and abroad
may seek registration. Foreign applicants must nonetheless choose an authorized agent who must
reside in Myanmar. Then, this agent will act as the foreign mark owners' representative before the
Myanmar Intellectual Property Office (MIPO). To oversee operations under the new IP rules, the
MIPO will be set up. Additionally, specialized IP courts will be established to handle enforcement and
infringement. Thus, the specialized IP court was able to defend the corporation if Carlsberg's
intellectual property had been violated and utilized unfairly.