This document discusses broadcasting ethics and provides examples of unethical broadcasting behaviors. It summarizes a legal case where Red Bull agreed to a $13 million settlement over false advertising claims regarding their "Red Bull gives you wings" campaign. Red Bull's advertising campaigns promoting that consuming Red Bull increases performance, concentration, and reaction speed were found to be false and deceptive under New York law prohibiting deceptive trade practices and false advertising.
This document discusses broadcasting ethics and provides examples of unethical broadcasting behaviors. It summarizes a legal case where Red Bull agreed to a $13 million settlement over false advertising claims regarding their "Red Bull gives you wings" campaign. Red Bull's advertising campaigns promoting that consuming Red Bull increases performance, concentration, and reaction speed were found to be false and deceptive under New York law prohibiting deceptive trade practices and false advertising.
This document discusses broadcasting ethics and provides examples of unethical broadcasting behaviors. It summarizes a legal case where Red Bull agreed to a $13 million settlement over false advertising claims regarding their "Red Bull gives you wings" campaign. Red Bull's advertising campaigns promoting that consuming Red Bull increases performance, concentration, and reaction speed were found to be false and deceptive under New York law prohibiting deceptive trade practices and false advertising.
This document discusses broadcasting ethics and provides examples of unethical broadcasting behaviors. It summarizes a legal case where Red Bull agreed to a $13 million settlement over false advertising claims regarding their "Red Bull gives you wings" campaign. Red Bull's advertising campaigns promoting that consuming Red Bull increases performance, concentration, and reaction speed were found to be false and deceptive under New York law prohibiting deceptive trade practices and false advertising.
THE ACT OF TRASNSMITING THE SPEECH, MUSIC, VIDEOS..ETC BY TELEVISION OR RADIO ETHICS
ETHICS IS WHAT IS GOOD AND HOW WE
SHOULD THINK ABOUT IT
GOOD AND EVIL
RIGHT AND WRONG JUSTICE AND CRIME..ETC Broadcasting ethics
Trust Truth and accuracy Impartiality public interest Fairness UNETHICAL BEHAVIOUR
STEALING COPYRIGHT AND CREDIT FOR INTELLECTUAL PROPERTY
MISUSE OF RESEARCH MATERIAL
DELIBERATE PUBLIC WRONG INFORMATION
INTERCEPTING PRIVATE E-MAIL
RED BULL (DOES NOT) GIVE YOU WINGS
COMPANY AGREES TO $13M IN JAN. 16, 2013, IN THE U.S.
DISTRICT COURT FOR THE SOUTHERN DISTRICT OF NEW YORK SETTLEMENT OF FALSE ADVERTISING STEMMING FROM THE COMPANY'S "RED BULL GIVES YOU CLAIM IN NY FEDERAL DISTRICT COURT WINGS" ADVERTISING CAMPAIGN.
DISSEMINATED TO THE PUBLIC THROUGH PRINT,
TV AND INTERNET MARKETING CAMPAIGNS, WHICH PROMOTE THAT THE CONSUMPTION OF RED BULL LEADS TO AN INCREASE IN PERFORMANCE, CONCENTRATION AND REACTION SPEED ARE FALSE AND DECEPTIVE.
SECTION 349 PROHIBITS
DECEPTIVE TRADE PRACTICES AND SECTION 350 PROHIBITS FALSE ADVERTISING THANKYOU