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Business Coaching
Diploma Intensive
Module 3
Ethics, ICF Core Competencies,
Final Assessment
Joanna Antkiewicz
Anna Olszewska-Florczak
Mentoring
 Module 3 part 1 agenda

Day 1 2 x 10-15 min breaks / day

1. Mentoring

2. Coaching Process

3. Ethical Case Studies - work in groups

4. Ethical Case Studies - discussion

5. ICF Core Competencies

6. BCDI Final Assessment

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Structure of a coaching
session and process
 Contracting process

Establishing terms and conditions of cooperation

Establishing coaching goals

(Note: principle of accountability and positive formulation)

Time and frequency of meetings

Number of sessions

Dates of meetings

Completion of process (report)

Remuneration

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 Contract –
coaching
agreement

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 Session structure

If this is not the first session: review of what

happened in the meantime from the last
session
(ie. discussion of homework)

Establishing the goal/result/need

of the client for a given session

Work on the topic/challenge/need

of the client

Wrap-up and commitment, homework,

cheerleading

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 Coaching process structure

Trio
meeting/call/web Final Trio

1st ”chemistry” 2 3 4... last

session

contracting
working on the goal or process
review
wrap-up

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 What else?

Report from a coaching session (for the

Coach)

Report from a coaching process (for the

Sponsor)

Client testimonial (for the Coachee/Coach)

Powerful ending – prep. before last session

(for the Coachee)

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ICF Code of Ethics
Ethical Case Studies
 Group 1

Case Study 1

You work with the head of the accounting office (coaching Client). The client's office settles your
taxes, fees, expenses and income in exchange for your coaching. In the final account the office were
late with the settlement of taxes and committed several errors.
How does it affect your coaching?

Case Study 2

You work for a boss (Sponsor) and his subordinate (Client). You know from the session that for some
time the subordinate has been struggling with his current position and is already in the process of
negotiations with a new employer. On the other hand, the boss asks you for support in making the
decision whether it is a good time to promote the subordinate now. How do you react as a coach?

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 Group 2

Case Study 3

You meet with a parent who would like you to work with his 14-year-old child. Parents will pay for
the coaching process and they emphasise that they would like to be informed about the progress.
What are the problems in this situation? What do you do?

Case Study 4

You are working with a high-level manager (coaching Client) at a consulting firm. The aim is to
"strengthen" the client in his new, high position. You have a written contract approved by lawyers,
you had a meeting with someone from HR and two Partners at practice (Sponsors). During the
process, the client entered into negotiations with another company and as a result he left the
company and started working for the competition. It was also a subject during the coaching
sessions.
One of the Partners invited you to a meeting, during which he showed his frustration and
dissatisfaction with the fact that you did not give him any preventive signals.
Do you wonder if you acted ethically? Is there anything you could have done differently?

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 Group 3

Case Study 5

You have been working with a client for a few months, the client did a lot of progress. Serious personal
crisis pushes him into depressed mood and during a telephone coaching interview he speaks about
suicide.
What is the ethical dilemma in this situation? What do you do?

Case Study 6

One person has been your coaching client for over a year and then decided that she needs coaching for
couples - for herself and her spouse. You have never tried this form of coaching before.
What are the problems in this situation? What do you do?

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ICF Core
Competencies
Domain: Foundation

● 13% – Competency: Demonstrates Ethical Practice

● 12% – Competency: Embodies a Coaching Mindset

Domain: Co-Creating the Relationship

● 12% – Competency: Establishes and Maintains Agreements

● 13% – Competency: Cultivates Trust and Safety
● 13% – Competency: Maintains Presence

Domain: Communicating Effectively

● 12% – Competency: Listens Actively

● 13% – Competency: Evokes Awareness

Domain: Cultivating Learning and Growth

16

● 12% Facilitates Client Growth

 Competency Assessment Form

0 - not present, 1 - limited, 2 - general / theoretical, 3 - can be used with additional

support, 4 - can be used without support, 5 - can serve as an example

Competences Score
1. Demonstrates Ethical Practice
Understands and consistently applies coaching ethics and standards of coaching.

2. Embodies a Coaching Mindset

Develops and maintains a mindset that is open, curious, flexible and client-centered.
3. Establishes and Maintains Agreements
Partners with the client and relevant stakeholders to create clear agreements about
the coaching relationship, process, plans and goals. Establishes agreements for the overall coaching engagement
as well as those for each coaching session.

4. Cultivates Trust and Safety

Partners with the client to create a safe, supportive environment that allows the
client to share freely. Maintains a relationship of mutual respect and trust.

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 Competency Assessment Form

0 - not present, 1 - limited, 2 - general / theoretical, 3 - can be used with additional

support, 4 - can be used without support, 5 - can serve as an example

Competences Score
5. Maintains Presence
Is fully conscious and present with the client, employing a style that is open, flexible,
grounded and confident.
6. Listens Actively
Focuses on what the client is and is not saying to fully understand what is being
communicated in the context of the client systems and to support client self-expression.

7. Evokes Awareness
Facilitates client insight and learning by using tools and techniques such as
powerful questioning, silence, metaphor or analogy.

8. Facilitates Client Growth

Partners with the client to transform learning and insight into action. Promotes
client autonomy in the coaching process.

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Final Assessment
 Final Assessment

Part 1 – theory
• Answering 3-4 theoretical questions
chosen at random

Part 2 – coaching session

• 20 min coaching session
• Client will be provided
• The group will observe
• Asia & Joanna will give feedback

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ICF ACC individual
accreditation
 ICF ACC individual accreditation
https://coachfederation.org/credentials-and-standards/credentials-paths/acc-credential

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 Sample exam question
A coach is meeting with a prospective client who is growing a new business. The coach and potential
client quickly establish an easy connection. The coach is excited about the opportunity to work with
the client. As the coach and client are ending their conversation, the prospective client briefly
mentions the name of their new business. The coach recognizes the business, as the coach is an
investor in a more established competitor business in the same community. What should the coach
do?

What is the BEST action? What is the WORST action?

● Not say anything. Try to keep their role as an investor in a competing business separate
from their role as a coach.
● Share that the business name sounds familiar and make a mental note to determine
whether it is a competitor business later that evening.
● Share their role as investor in the competitor business only if the potential client follows up
to pursue coaching with the coach.
● Share their role as an investor in a competing business and acknowledge the possibility of
a conflict of interest with the client.

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 ICF ACC individual accreditation
A coach is meeting with a prospective client who is growing a new business. The coach and potential
client quickly establish an easy connection. The coach is excited about the opportunity to work with
the client. As the coach and client are ending their conversation, the prospective client briefly
mentions the name of their new business. The coach recognizes the business, as the coach is an
investor in a more established competitor business in the same community. What should the coach
do?

What is the BEST action? What is the WORST action?

● Not say anything. Try to keep their role as an investor in a competing business
separate from their role as a coach.
● Share that the business name sounds familiar and make a mental note to determine
whether it is a competitor business later that evening.
● Share their role as investor in the competitor business only if the potential client follows up
to pursue coaching with the coach.
● Share their role as an investor in a competing business and acknowledge the
possibility of a conflict of interest with the client.

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