SWOT Analysis Example

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SWOT ANALYSIS

Objective: Should we bid to participate in the government contract?

Helpful Harmful

Strengths Weaknesses

- top quality of our product


- creative team best in class - poor project management capabilities
Internal

- sufficient financial resources - resources are already strained out over other projects
- reputation of management team - no strong political connections
- strong brand

Opportunities Threats

- market is fragmented and not very well established - reduced number of resources to focus on existing clients
External

- revenue opportunitie if contract goes ahead - tendering process is highly time intensive
- portential for new orders from other governmental - financial risk for the company if project costs overrun
agencies - price war with competitors
- increased reputation in the market

Date Owner Circulation


24 June 2023 Joe Bloggs Executive team eyes only
rmful

aknesses

agement capabilities
ained out over other projects
tical connections

reats

ces to focus on existing clients


s highly time intensive
pany if project costs overrun
th competitors

Circulation
tive team eyes only

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