‘Spotify’s Dynamic Audience
Description:
“UTarget audience: Captivating all music
‘enthusiasts,
2.Age group: Teens, young adults, and music
lovers of al ages
'3.Geographical reach: Global presence with
localized conte
Key characteristics of the target audie!
Diverse Musie Tastes: Appeals to fans of v
‘genres, from pop and rock to hip-hop
classical,
platforms, streaming services, and mobile
‘S.On-The-Go Lifestyle: Caters to individuals who
‘enjoy music anytime, anywhere, through mobile
devices.
4.Personalization Seekers: Appreciates
customized playlists, curated recommendations,
‘and discovery features.
'S.Socially Connected: Engages with friends,
follows favorite artists, and shares music on
social media.FROOTI
rget Audience
Louth
2. Working Professionals
3. Fruit Lover
4. Urban Consumers
5. Adults
6. Tourists
Recent Marketing Campaign
PU Ce ee Une etek Ue aU ae LCR
flagship brand Frooti. The television commercial features the
biggest actors and brand ambassadors, Alia Bhatt, Varun Dhawan)
and Allu Arjun. The campaign has been designed to accelerate &
expand Frooti’s growth after lockdown and will roll out across TV,
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ted esa peel Che UieU amare Ce)
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EWSiEy Se RE eel
And we(brand) can officially launch some
giveaways where people have to share a story or post
related to the frooti productAlready existing My Idea fora
Mi Brand Campaign Brand Campaign
Rise Higher "Beyond the Injury"
<<)Working hard to pursue their dreams
generation of high-performing individua
inherent need to constantly achieve more
Engage has used this
its new range of deodorants, E
what defines this
They pe the
and be the best. ITC
nsight to launch a new campaign to promote
ngage Intense. Epitomizing this
y, is Shubman
generational intensity of hard work, from grit to glo
Gill, the new brand Ambassador for Engage Intense.
ro
se talyaarl.
Dr ee
- inspiring brand storytelling
- Engage ambassadors
-social media challenges
- webinars and workshops
- an Engage community platform
- content marketing
- partnerships and collaborations
- referral program.
THANK YOU!!!What are the target audience ?
Young Adult
Working hard to pursue their dreams is what defines thi:
generation of high-performing individuals
inherent need to constantly achieve more and be the best. IT¢
Engage has used this insight to launch a new campaign to promote
its new range of deodorants, Engage Intense. Epitomizing this
generational intensity of hard work, from grit to glory, is Shubman
Gill, the new brand Ambassador for Engage Inter
cory
se talyaarl
PecosRR
What are the target audience ?
Young Adult
‘Style and fashion lovers
Value-conscious consumers
For both men and women
People who ate socially active and confident
Working hard to pursue their dreams is what defines this
generation of high-performing individuals. They possess the
inherent need to constantly achieve more and be the best. ITC
Engage has used this insight to launch a new campaign to promote
its new range of deodorants, Engage Intense. Epitomizing this
generational intensity of hard work, from grit to glory, is Shubman
Gill, the new brand Ambassador for Engage Intense.
a rr
mo
ap
gel pense 93
- inspiring brand storytelling
- Engage ambassadors
-social media challenges
- webinars and workshops
-an Engage community platform
- content marketing
- partnerships and collaborations
- referral program.Target
audience
+ Health conscious
+ parents
» Tourist
+ Urban consumers
+ Fitness enthusiastic
+ Working professionals
Recent marketing a
campaign
GIVEAWAY MEME
Marketing campaign
we would create
ia engagement th
stisements, con
notions, and GiveawaysTarget
audienceBoat |