Professional Documents
Culture Documents
GROUP 6 - Differences in The Practice of CMSMEs in Indonesia and Other Countries
GROUP 6 - Differences in The Practice of CMSMEs in Indonesia and Other Countries
Arranged by :
2023
CHAPTER I
INTRODUCTION
A. Background
Cooperatives and Micro, Small and Medium Enterprises (CSMEs) have an
important role in the Indonesian economy. Currently, CSMEs is one of the sectors that
is considered strategic in promoting economic growth, equity and increasing people's
income, alleviating poverty and reducing the unemployment rate. However, the
practice of CSMEs in Indonesia is still not optimal when compared to other countries.
Several countries, such as South Korea, Singapore and Japan have succeeded in
developing CSMEs into a strong sector and play an important role in their economy.
Recent research on differences in CSMEs practices in Indonesia and other
countries needs to be carried out to find out the factors that influence the success of
KUMKM in these countries and how the government can improve CSMEs practices
in Indonesia.
B. Problem
1. What is the definition of Cooperatives and SMEs in Indonesia and other
countries?
2. What are the government support for the development of CSMEs in Indonesia and
other countries?
3. How is the market access for CSMEs in indonesia and other countries?
4. What are the innovation and technology in the development of CSMEs technology
in Indonesia and other countries ?
5. What are the differences CSMEs in marketing practices ?
6. What are the differences CSMEs in technological involvement in Indonesia and
other countries ?
7. What are the differences CSMEs in funding in Indonesia and other countries ?
8. How is the practice of CSMEs in Indonesia and other countries ?
C. Purpose
1. Understanding the definition of Cooperatives and SMEs in Indonesia and other
countries.
2. Understanding what are the government support for the development of CMSMEs
in Indonesia and other countries.
3. Understanding how is the market access for CSMEs in Indonesia and other
countries.
4. Understanding the innovation and technology in the development of CSMEs
technology in Indonesia and other countries.
5. Understanding the differences in CSMEs marketing practices.
6. Understanding the differences CSMEs in technological involvement.
7. Understanding the differences CSMEs in funding.
8. Understanding how is the practice of CSMEs in Indonesia and other countries.
CHAPTER II
DISCUSSION
Opportunity:
● Access to a larger market: Digital marketing allows MSMEs to access a
larger market at a relatively lower cost compared to traditional marketing.
● Increase brand awareness: CSMEs presence on social media and online
platforms can help introduce their brand to potential consumers and increase
broader brand awareness.
● Increase customer loyalty: By leveraging social media, CSMEs can
strengthen their connections with customers and foster closer relationships
with customers, thereby increasing customer loyalty and extending the
customer life cycle.
● Utilizing data: Digital marketing allows CSMEs to utilize data and
information collected from using their website or social media to understand
customer behavior and optimize their marketing strategy.
● Innovation: Small and Medium Enterprises can utilize digital technology to
create innovations that enable them to reach potential consumers in new and
different ways.
Here are some real cases of CMSMEs in other countries that are excluded from
Indonesia:
● Barefoot College - India: A non-profit organization that trains women from
rural communities to become solar engineers, who then bring electricity and
lighting to their communities. Barefoot College also supports the development
of other CMSMEs, such as food processing units and textile cooperatives.
● Bumbuku Creations - Kenya: A CMSME that produces handcrafted paper
products from recycled materials. The business is owned and operated by
women in a rural community in Kenya, and it provides them with a sustainable
source of income.
● The Fair Trade Company - Netherlands: A company that sells fair trade
products, such as coffee, tea, and chocolate, sourced from small-scale farmers
and producers in developing countries. The Fair Trade Company aims to
create a more equitable and sustainable global trade system.
Dewi and Arthaswari R. (2015). Micro, Small, and Medium Enterprises (MSMEs)
Development in Indonesia: An Overview. Journal of Economics and Sustainable
Development.
Kurniawan, A. Z. (2019). The Concept of Cooperatives and the Role of the Cooperative in
Indonesia. International Journal of Humanities and Social Science Research.
Asian Development Bank. (2015). The Role of Governments in Promoting Small and
Medium-Sized Enterprises in Asia and the Pacific.
Republika. (2019). Knowing the Government's Support Policy for the Development of Small
and Medium Enterprises in Singapore.