ANALISIS DE LA INDUSTRIA

To be completed by: [Name]

Deadline: [Date]

SOURCE 1 SOURCE 2 SOURCE 3

WEIGHT 60% 20% 20%
COSTO FIJO 25% 30% 28%
COSTO VARIABLE 40% 25% 30%
COSTOS DISCRESIONALES 13% 18% 15%
DRIVERS

OTROS COSTOS 8% 15% 7%

MARGEN 14% 12% 20%
0% 0% 0%
0% 0% 0%
0% 0% 0%
0% 0% 0%
0% 0% 0%
TOTAL 100% 100% 100%

DRIVER'S OK
WEIGHT OK
COSTO FIJO SOURCE 1 SOURCE 2 SOURCE 3
WEIGHT 60% 20% 20%
VARIABLE 1 4% 5% 7%
VARIABLE 2 6% 5% 3%
VARIABLE 3 9% 10% 12%
DRIVERS

VARIABLE 4 22% 21% 19%

VARIABLE 5 14% 15% 17%
VARIABLE 6 10% 9% 7%
VARIABLE 7 8% 9% 11%
VARIABLE 8 12% 11% 9%
VARIABLE 9 8% 9% 11%
DRI
VARIABLE 10 7% 6% 4%
TOTAL 100% 100% 100%

DRIVER'S OK
WEIGHT OK

COSTO VARIABLE SOURCE 1 SOURCE 2 SOURCE 3

WEIGHT 60% 20% 20%
VARIABLE 1 4% 5% 7%
VARIABLE 2 6% 5% 3%
VARIABLE 3 9% 10% 12%
DRIVERS

VARIABLE 4 22% 21% 19%

VARIABLE 5 14% 15% 17%
VARIABLE 6 10% 9% 7%
VARIABLE 7 8% 9% 11%
VARIABLE 8 12% 11% 9%
VARIABLE 9 8% 9% 11%
VARIABLE 10 7% 6% 4%
TOTAL 100% 100% 100%

DRIVER'S OK
WEIGHT OK
 Análisis

100%
WEIGHTED
AVERAGE 15%
90%
27%
80% 9%
35%
14%
70% 14%
9%
MARGEN
15% 60% OTROS C
0% COSTOS
0% 50% COSTO V
35% COSTO F
0%
40%
0%
0% 30%
100%
20%
27%
10%

0%
DRIVERS

WEIGHTED 100%
AVERAGE 6% Analisis d
5% 90% 9%
5%
10% 80% 11%
21%
15% 70% 9%
9%
9% 60% 9% VARIAB
11% VARIAB
9% 50%
15% VARIAB
VARIAB
40%
VARIAB
VARIAB
30% 21%
 9%

60% 9% VARIAB
VARIAB
50% VARIAB
15%
6%
VARIAB
100% 40%
VARIAB
VARIAB
30% 21%
VARIAB

20% VARIAB

10% VARIAB
10% VARIAB
5%
5%
0%
DRIVERS

WEIGHTED 100%
AVERAGE 6% Análisis del C
5% 90% 9%
5%
10% 80% 11%
21%
15% 70% 9%
9%
9% 60% 9%
VA
11%
VA
9% 50%
15%
6% VA

100% 40% VA
VA
30% 21% VA
VA
20% VA
10%
VA
10%
5% VA
5%
0%
DRIVERS
Análisis de la Cadena

MARGEN
OTROS COSTOS
COSTOS DISCRESIONALES
COSTO VARIABLE
COSTO FIJO

Analisis del Costo Fijo

VARIABLE 10
VARIABLE 9
VARIABLE 8
VARIABLE 7
VARIABLE 6
VARIABLE 5
 VARIABLE 10
VARIABLE 9
VARIABLE 8
VARIABLE 7
VARIABLE 6
VARIABLE 5
VARIABLE 4
VARIABLE 3
VARIABLE 2
VARIABLE 1

Análisis del Costo Variable

VARIABLE 10
VARIABLE 9
VARIABLE 8
VARIABLE 7
VARIABLE 6
VARIABLE 5
VARIABLE 4
VARIABLE 3
VARIABLE 2
VARIABLE 1
ANALISIS DE 5 FUERZAS DE MERCADO (PORTE
To be completed by: [Name]
Deadline: [Date]

WEIGHT
BUYER POWER
21.88%
Large number of customers 3

Limited buyer choice 3

Product is important to customer 3

DRIVERS

Limited buyer information availability 3

Buyers require special customization 3

Low dependency on distributors 3

Low buyer price sensitivity 3

Custom Entry 0

7 TOTAL

WEIGHT
COMPETITIVE RIVALRY
18.75%
Low storage costs 3

Large industry size 3

DRIVERS

Relatively few competitors 3

Government limits competition 3

Fast industry growth rate 3

DRIVER
Exit barriers are low 3

Custom Entry 0

6 TOTAL
RCADO (PORTER

WEIGHT
IMPACT SUPPLIER POWER
25.00%
3 Diverse distribution channel

3 Large number of substitute inputs

1 High competition among suppliers

DRIVERS

2 Low concentration of suppliers

3 Volume is critical to suppliers

2 Critical production inputs are similar

2 Inputs have little impact on costs

Low cost of switching suppliers

2.3 8

WEIGHT
IMPACT THREATS OF SUBSTITUTION
15.63%
2 Substitute has lower performance

2 Substitute is lower quality

DRIVERS

1 High cost of switching to substitutes

3 Substantial product differentiation

1 Limited number of substitutes

 DRIVER
2 Custom Entry

Custom Entry

1.8 5
 IER POWER IMPACT

3 2

3 2

3 3

3 1 0.00% 45.00%
3 2 45.00% 55.00%
3 1 55.00% 100.00%
3 3

3 2

TOTAL 2.0

WEIGHT
OF SUBSTITUTION IMPACT THREATS OF NEW C
18.75%
3 2 Strong distribution network required

3 1 High sunk costs limit competition

DRIVERS

3 2 High capital requirements

3 1 Strong brand names are important

3 1 Advanced technologies are required

 DRIVER
0 Industry requires economies of scale

0 Custom Entry

TOTAL 1.4
 Supplier Power
Balance 65.63%
Buyer Power

BUYER
THREATS OF NEW COMPETITORS
IMPACT

ng distribution network required 3 2

h sunk costs limit competition 3 1

h capital requirements 3 2

ng brand names are important 3 3

vanced technologies are required 3 2

ustry requires economies of scale 3 3

tom Entry 0

6 TOTAL 2.2