Who are our customers?

• Our brand targets all people that are interested on the

newest trending clothes for all ages.

• However, our targeted customers are usually high

school and university students, their age group is: 15 –
25.

• Income level: is mostly depended on parents, part time

jobs, or limited budget
 Primary research

To obtain insights into popular designs, colors, trends, and

fashion preferences among potential clients, conducting
focus groups can be a useful method. By facilitating a
discussion among peers, it is possible to obtain information
that may not have been obtained through traditional market
research methods. Engaging in first-hand meetings with
industry professionals, such as designers, suppliers, and
independent store managers, can be a highly valuable source
of information. Conversations among peers can provide more
valuable insights than market research reports. It is important
to determine the topic of discussion and encourage
brainstorming among the group. Conducting interviews can
be an effective method, particularly when exploring a new
customer segment. By sitting down with potential customers
and understanding their needs, preferences, and buying
habits, it is possible to gain a deeper understanding of what
motivates them to purchase from your business. This
information can then be used to develop targeted marketing
strategies to better engage this segment.
 Secondary research
Lunr plans to begin by conducting secondary research to
gather information about its target customers from existing
sources. This will involve identifying its target market through
various sources. To obtain information about the customers
of existing businesses in the market, we will reach out to
these businesses and request data about their customer
demographics, preferences, and purchasing behaviors. We
will also gather pricing and sales data for hoodies and jackets
from the stores that sell them, in order to identify trends and
patterns over different months of the year. This data will help
us develop effective pricing and promotion strategies.
Additionally, we can explore obtaining demographic data
from government agencies that maintain population census
data. This information will be useful in forecasting sales and
planning our promotion mix for our product. Overall, by
gathering information from various secondary sources, lunr
can develop a more informed understanding of its target
market and create a tailored marketing strategy to effectively
engage its customers.