Barq Proposal

BUSINESS PREPARED BY:
PROPOSAL BUSINESS SOLUTIONS
BUSINESS & MARKETING
BARQ STAR PREPARED FOR:
BUSINESS
22 DEC 2022
About Barqstar BUSINESS
PROPOSAL
Project proposal
According to intel collected from you and from around the internet.
Barqstar is an upcoming brand in the shipping industry that may have a
resounding reputation on ground and offline while very limited and
unhealty mention online despite being one of the few companies that
implement technological solutions such as a website and a mobile
application.
Our aim is to transform this successful model into a truly outstanding

player in the shipping market through a multistep process designed to
uplift the brand, the user experience, and the revenue on both short and
long terms.
Check Matn profile
Matn - Profile Company

2022 - all rights reserved About Barqstar
Project & Background BUSINESS
PROPOSAL
Business & Marketing
Great Company Best teamwork
Our aim is to provide a solid base Matn is a collection of highly talented

for our clients to help them take subject matter experts in software
their next steps for growth with and marketing solutions.
trust and confidence.

2022 - all rights reserved Project & Background
Goals & Opjective BUSINESS
PROPOSAL
Excutive summary opportunity
Market Research Brand Uplifting

No matter how successful our business model The brand requires tweaking since it has a history
is, researches are a necessity to provide a solid and there's a clear irrelevance between the brand
base for all critical decision and plans. name and the logo
Business Writing Digital Marketing

Barqstar team seem very experienced and goal Barqstar should have acquisition funnels through
oriented in their field, however, the lack of a well digital platforms where acquiring good to
written business plan is always a red flag for excellent leads is a cost-effective and planned
many possible issues process providing new opportunities for growth
continuously.

2022 - all rights reserved Goals & Opjective
Market Research BUSINESS
PROPOSAL
Research is the backbone of datadriven decisionmaking and the safety valve of careful
investors to make sure each step taken has minimal risk and the potential for growth and
prosperity.
Important Topics for Research:
- Market Research
- Competition
- Research
- Audience
- Researches

2022 - all rights reserved Market Research
PROPOSAL
Customer Persona/s
- The foundation of all effective content plans revolves around a

clear customer persona/s that matches the business strategy
and the available customer list if available.
- The Persona is used to create a customer journey based on

each persona followed by a content plan to maximize organic
& paid ROIs of all marketing communications.

PROPOSAL
Market Size
- A Serviceable Obtainable Market (SOM) is

most useful for businesses to determine
short-term growth targets.

PROPOSAL
Competition Matrix
- It's essential to determine key

competitors in the field and map
your solution/brand in terms of
feature/benefit to your persona
against your competitors to identify
your USP and play smartly on your
competitive strengths

Brand Uplifting BUSINESS
PROPOSAL
Barqstar logo has a clear inconsistency, the logo depicts a horse and a lightning bolt
while the only relevance is the thunderbolt item which can be improved while the star
is no where to be found.
A name change or a logo uplifting will be necessary to build a long lasting high quality
competitive brand
Top Competitors Logos

2022 - all rights reserved Brand Uplifting
PROPOSAL
Our Logo Recommended Changes
- Removing Horse - Because it has no

relevance to the name
- Improving Lightning Shape - it will
be poor after removing the horse
- Revising Colors - the colors are very
similar to mylers.

PROPOSAL
Current Slogan Justification:
Our current slogan highlights the state of distrust

present in the market and counters it with a cliché
New Slogan that can easily be interpreted as a marketing lie.
The new slogan highlights our strength point

-even if temporary- and provides a solution to the
problem without reminding the audience of a
negative experience clearly.

Business Planning BUSINESS
PROPOSAL
- A business plan is the result of a gap in the market that has been analyzed and
researched thoroughly.
- To have a business plan is to have the clarity of what to do, why to do when to do
who will do anything in the business, with expected outputs in a realistically set
timeframe.

2022 - all rights reserved Business Planning
Digital Marketing BUSINESS
PROPOSAL
- For Barqstar digital marketing is a necessity since it

relies on the use of technology through the app and
the website.
- Boosting digital presence through a digital marketing

plan and forming an acquisition funnel to get more
clients and grow in the audience, brand, and sales
volume is an objective that can only be achieved
through a multi-stage digital marketing plan aligned
with some offline marketing practices

2022 - all rights reserved Digital Marketing
PROPOSAL
Social Media Marketing
- We will build channel-specific funnels and

campaigns to make our market more aware of
BarqStar and to generate quality leads through
smart ads as a part of a carefully designed content
plan to put BarqStar on the competition map as
quickly as possible.

PROPOSAL
Google Ads
- As a business centered around serving

other businesses, we must use google ads
to get a spotlight in SERPs and to capture
those who actively seek solutions outside
social media.

PROPOSAL
Other Digital Marketing

Channels & Offline
- Depending on the quality of our persona/s

we'll also draft marketing communications
that may extend outside social media and
google to provide our audience with
consistency while getting the exposure that
produces results.

BUSINESS
PROPOSAL
THANKS
FOR YOUR TIME

2022 - all rights reserved The end

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BUSINESS PREPARED BY:

PROPOSAL BUSINESS SOLUTIONS

BUSINESS & MARKETING

BARQ STAR PREPARED FOR:

Our aim is to transform this successful model into a truly outstanding

Check Matn profile

Matn - Profile Company

Business & Marketing

Great Company Best teamwork

Our aim is to provide a solid base Matn is a collection of highly talented

Matn - Profile Company

Excutive summary opportunity

Market Research Brand Uplifting

Business Writing Digital Marketing

Matn - Profile Company

Important Topics for Research:

Matn - Profile Company

- The foundation of all effective content plans revolves around a

- The Persona is used to create a customer journey based on

Matn - Profile Company

- A Serviceable Obtainable Market (SOM) is

Matn - Profile Company

- It's essential to determine key

Matn - Profile Company

Top Competitors Logos

Matn - Profile Company

Our Logo Recommended Changes

- Removing Horse - Because it has no

Matn - Profile Company

Current Slogan Justification:

Our current slogan highlights the state of distrust

The new slogan highlights our strength point

Matn - Profile Company

Matn - Profile Company

- For Barqstar digital marketing is a necessity since it

- Boosting digital presence through a digital marketing

Matn - Profile Company

Social Media Marketing

- We will build channel-specific funnels and

Matn - Profile Company

- As a business centered around serving

Matn - Profile Company

Other Digital Marketing

- Depending on the quality of our persona/s

Matn - Profile Company

Matn - Profile Company

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