ANURAE KUMAR (( SEH BBA-B aGusH BUSINESS EWWIRGNNENT ASE STUBY ANALYSIS Porter's Pive force anal Bis of Heany ety aspect of using Porter's Five Forces for the airline industry, are passenger trattre, operactini expenses, fuel prices, and lending and maintenance costs, Another Key factors are competiticn from lour- cost carierd who have inttiated the cutthroat price wrar aMPecting every player in the marcet, het us reviews Porter's five forces airline industre in detail, a iuticn in the industry Ctrang pare) 2, The threat of nerr entrants (lor to medium force) 3. The leeergenining Pourer of suppliers (atrang force) 4, The bargaining poser ofoustomers(strang force) 5, Threat of sulostitute product or serucces(Mediunm foree) t, Competition in the industry, (Strang force) The airline industry, com petittora mays Bhass that the rivedlrsy, in the curline industry iB extremely, strong based m several reabard, Sinee it 18 a Ww. investment Cusiness option, the number of competitors 18 not inorenting phenomencal,. Ths industry, has entry, and eit barriers; companied need substantial investment to vent into this business, Also, exiting ie not eaby because of lang-term commitments and agreements, 2. The threat of ner entrants (our to medium force) New entrants use lourer pricing ey reducing extra costs and Heringiunovaticn to put pressure on ainine industty, Hoirever, this 68 a las to moderate force in the competition, The entry, and exit barriers are Moderate, and the initial investment to start a aoltee shop v8 not exrtbcerctt, So, locally, ner entrants have the potential to compete With pants like airline industry. Studying Porter's five Porces example, airline industry, ure can see thet the brand image, brand loyjecttyy, and market share oP airline industn, oan mitigate this risk Hectivels,, H hee the iftastructure, Hreiercy, and very high product quality, ae its defense against this treat. Bolusive access to ras materials and suppliers is another factor contrileuting to ailine industry, | competitive edge. 3, the Beergecining pourer of Suppliers Gstrang force) The pater of suppliers in the airline industry is a strang Porce in Porter's Pre forces in the ainine industrs, There are three main suppliers in the ainine industry, including fuel, ciroralt, and labor. ai. fn <8Extemal factors inhuence all these because the oil price is fed leased on daboal fluctuations, The seoond factor is airoredt companied, and there are tito Supplier, L,e,, Airlous and Boeing, So, the loeargezining pater of these suppliers is very Btreng, The third factor ib laloor, Which aAlraye ohallenges companied with union polities and demands. 4, The bargaining pourer of customers (Strang Porae) The airline industry, has alireys remained very competitive, Still, with the line tioeting and districution Bystem, oustomers have direct access to schedules and fares that helps them Keep the most eomomical decisions, The ottry of lor- cost carriers has also increased the bargaining pourer of customers in Porter's five forces in the ciline industry, 5, Threat of sulostitute products or seruices(medium force) There are mary attemactives for passengersto replace air treevel, They oan travel by road, train or waeter transport, Hortever, air travel id still the lest optic when time is a factor, So wre om conclude that this is a lor to medium force, This actor L& more impacttul in regucnal travel, Lthere Bhort distance Makes road and train travel more eamomical, ln tional travel, this factor has a