PROJECT CHARTER

GENERAL INFORMATION

Project name: UBER EXPANSION

Course / Institute: SOIL INSTITUTE OF BUSINESS DESIGN
Project type: BUSINESS EXPANSION
Project owner: GROUP-1 OF MAURYA
Project leader: Muskan Mittal

PROJECT SCOPE AND OBJECTIVES

The Uber Expansion project aims to expand the Uber

ride-sharing platform into 5 new cities across 3 different
continents. The project will require the establishment of
Background: local partnerships, recruitment of new drivers,
development of local marketing strategies, and
integration of local payment methods.

 To expand Uber's ride-hailing services to 5 new

cities within the next 6 months.
 To increase Uber's user base by 20% in the next
year.
Objective:
 To establish partnerships with local transportation
companies to expand the range of services
offered.

Scope:  Market research to identify potential new cities for

expansion.
 Negotiation and establishment of partnerships
with local transportation companies.
 Recruitment and training of new drivers.
 Implementation of new technology to improve
user experience.
 Marketing and promotion of new services in the
target cities.
 Monitoring and evaluation of project progress and
 outcomes

Major milestones/activities Date

Selection of 5 new target cities.
Signed partnership agreements with 3 local
transportation companies in each target
city.
Major milestones: Recruitment and training of at least 100
drivers in each target city.
Launch of new services in each target city.
20% increase in Uber's user base within
the next year.

Key issues/risks 1) Risk 1: Regulatory hurdles in new cities.

Mitigation Plan: Conduct thorough regulatory
research and establish relationships with local
government officials to ensure compliance with all
applicable laws and regulations.
2) Risk 2: Difficulty in finding suitable local
transportation partners. Mitigation Plan: Cast a
wide net during the partner selection process and
prioritize partners with established reputations
and resources in each target city.
3) Risk 3: Insufficient driver recruitment and training.
Mitigation Plan: Implement a comprehensive
training program for new drivers, provide ongoing
support and incentives, and offer competitive
compensation and benefits packages.
4) Risk 4: Technical difficulties during
implementation. Mitigation Plan: Thoroughly test
all new features and services prior to launch,
establish a dedicated team to monitor and
troubleshoot any technical issues, and have
contingency plans in place to address any
potential downtime or system failures.
5) Risk 5: Failure to meet marketing and promotional
 goals. Mitigation Plan: Develop a comprehensive
marketing and promotional strategy with clear
goals and metrics, and establish a dedicated team
to oversee and monitor all campaigns.
Continuously monitor and adjust the strategy
based on customer feedback and market trends.

PROJECT RESOURCES

Time
Team members commitmen
t
MUSKAN MITTAL-Marketing Manager
Project team: AAYUSH BIRLA
HRITIK ARORA
DEVANSH JALAN
SEJAL PURI

 Uber Management
 Local Transportation Partners
Other key  Local Government Officials
stakeholders:  New Drivers
 New Riders

Project cost (INR): RS.3,00,000

OTHER INFORMATION

Cost/benefit analysis:
Other relevant
Project Timeline- 6 months
information: