Scribd Logo
Upload

Welcome to Scribd!

  • Advertising Brief

    Uploaded by

    Fuad Firdaus
    4 views1 page
    The client is Universitas Prof. Dr. Moestopo and the brand is Fikom Moestopo. The campaign period is unspecified. The brand category involves rebranding Fikom Moestopo into a premier Faculty of Communication Sciences. The document outlines details about the market and brand performance, competition, marketing strengths and weaknesses, objectives, strategies, customer demographics including sex, age, education, profession, marital status, psychographics like lifestyle and personality, geographic factors, and the brand's unique selling proposition.

    Original Description:

    contoh advertising brief

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The client is Universitas Prof. Dr. Moestopo and the brand is Fikom Moestopo. The campaign period is unspecified. The brand category involves rebranding Fikom Moestopo into a premier Faculty of Communication Sciences. The document outlines details about the market and brand performance, competition, marketing strengths and weaknesses, objectives, strategies, customer demographics including sex, age, education, profession, marital status, psychographics like lifestyle and personality, geographic factors, and the brand's unique selling proposition.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    4 views1 page

    Advertising Brief

    Uploaded by

    Fuad Firdaus
    The client is Universitas Prof. Dr. Moestopo and the brand is Fikom Moestopo. The campaign period is unspecified. The brand category involves rebranding Fikom Moestopo into a premier Faculty of Communication Sciences. The document outlines details about the market and brand performance, competition, marketing strengths and weaknesses, objectives, strategies, customer demographics including sex, age, education, profession, marital status, psychographics like lifestyle and personality, geographic factors, and the brand's unique selling proposition.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Advertising Brief

    1. Client : Universitas Prof. Dr. Moestopo


    2. Brand : Fikom Moestopo
    3. Campaign Period :
    4. Brand Category : Rebranding Fikom Moestopo menjadi
    Fakultas Ilmu Komunikasi unggulan
    5. How Is The market & Brand Perfomance :
    6. Who & how is the competition :
    7. What are the marketing weakness & strength :
    8. What is Marketing objective :
    9. What is marketing strategy :
    10. What is costumers profile
    Demography
     Sex : Laki-laki & Perempuan
     Age : 18 -25 Thn
     Education : SMA/SMK
     Profession
     Marital status

    Psychography

     Lifestyle
     Personality

    Geography

     Primary
     Secondary
    11. What Is Brand USP

    You might also like