Mario Heriberto Pérez Herrera
Chief Financial Officer
Business Development Executive / Budgeting & Forecasting / IFRS & USGAAP Reporting / Investment
Projects Evaluation / Compliance / Taxes and Audit / Fundraising, Scaling Start-ups / Drives Top/Bottom Line
Growth / Performance Improvement, Operational Excellence / Mergers and Acquisitions (M&A)
ADDRESS
Tlalnepantla de Baz 54020,
Mexico State
PHONE
+52 55 3799 3053
EMAIL
mariohph@icloud.com
LINKEDIN
www.linkedin.com/in/mario-
pérez-herrera-665863b3
Professional Brief
My professional and working
experience are important
elements that allow me to
contribute to achieving its
objectives and success.
Bachelor in Accounting with
more than 30 years of
experience developing strategic
functions for the launch and
growth of local and international
companies and brands in the
Mexican market. I consider
myself a very creative person
but also very analytical.
Furthermore, I am a very
consistent and tenacious
person, capable of working and
leading teams that become
partners to achieve
organizations' shared goals.
Background
à October 2020 to July 2022
Last position: Chief Financial Officer
Cox Energy América, S.A.B. de C.V.
Mexico City
Responsibilities: Responsible for the compliance of the consolidated financial
statements with the rules, regulations, and accounting practices generally accepted
internationally. Besides, be accountable for the accuracy and transparency of the
accounts of the different subsidiaries of the Group in Mexico and LATAM. Financial
Funtions, HR, External Audit, Reporting, Consolidation, Cost, Accounting, Tax,
Consolidation, Pay roll, Accounting, AP, Cash Managment.
à March 2016 to August 2020
Last position: Chief Financial Officer
Array Mexico (Array Canada Inc, The Carlyle Group)
State of Mexico
Responsibilities: Responsible for developing strategic growth plans together with
commercial management. Responsible for the compliance of the financial statements
with the rules, regulations, and accounting practices generally accepted
internationally. Head of financial functions.
Achievements: Plant start-up for the manufacture of point-of-sale displays with an
8500 square metros of the facility. Negotiation was obtained to establish a joint
venture. Set up processes and procedures to match the desired quality for Array
clients. An ERP (Epicor) implementation had made to connect all aspects of the
manufacturing business.
à February 2013 to February 2016
Last Position: VP of Finance & Operations
Tavistock Group
Mexico City
Responsibilities: Regarding the commercial and operations areas, be responsible for
the permanent improvement of efficiency of all managerial activities. Head of the
credit and go to market committees, head of the mergers and acquisitions activities,
head of financial functions.
Commercial Division (Licenses distribution agreements of the brands Saucony,
Sperry, Supra, TYR, Raleigh Bikes, Rider, and Ipanema sandals)
Achievements: Renegotiation of license agreements for the distribution and sale of
products in the Mexican market under a healthy strategy of positioning and volume.
Increase in gross and operational margins to two digits to achieve the profitability of
each brand. Reduction of slow-moving inventories caused by a better sell-in strategy
and better purchase definition. An ERP (Totus) implementation was made to connect
all aspects of the commercial business.
 Profile Summary
INDUSTRY:
Retail, Omnichannel, Luxury
Brands, Consumer products,
Manufacturing, Investment Funds,
Financial Services, Outsourcing,
Consulting, Energy
SALES & OPERATIONS:
Go to market strategy, Imports and
exports executions, Sell out
management by consumer and
location, Management and control
of warehouses & inventories,
Supply chains, Demand and
production management,
Customer service, Procurement,
and production programming.
FINANCE & ADMINISTRATION:
Budgeting, Forecasting, Cash flow
management, Financial reporting
(IFRS & USGAAP), Human
resources
administration, Implementation
of enterprise resource
planning (ERP), Monitoring
compliance with federal tax
legislation, SOX Compliance,
KPI measurements.
LANGUAGES:
Spanish – Native language
English - Fluent
PERSONEL INFORMATION:
Nationality – Mexican
Age – 54 years old
MEMBERSHIPS:
An active member of the Mexican
Institute of Finance Executives
(IMEF)
An active member of Club
Universidad Nacional, A.C.
mariohph@icloud.com
+52 553799 3053
Background
à June 2002 – January 2013
Last position: Chief Financial Officer
VF Corporation
Miguel Hidalgo, Mexico City
Responsibilities: The primary responsibility was the start-up of the VF Outdoor
coalition office and distribution center in the Mexican market. Define and establish the
organizational structure of all positions to be hired for the coalition in Mexico.
Responsible for defining strategic growth plans together with commercial
management. Development of annual budgets and monthly operating forecasts.
Participate in the operational and administrative committees, as well as the council
meetings.
Outdoor & Actions Sports Coalition
Achievements: The Office start-up for the VF Outdoor Mexico headquarters to allocate
Vans, The North Face, Timberland, and Reef brands. Integrate the organizational and
operational structure to distribute and sell the goods. Start-up a distribution center to
import and distribute brand products. An ERP (SAP) implementation was carried out.
Monthly financial reports were developed. The corporate legal structure was
submitted. Healthy practices in the performance of the function of board members and
legal representatives.
Jeanswear Coalition
Achievements: Development of monthly financial reports for board meetings that
include reliable figures, financial and operational indicators, and under financial
reporting standards. Centralize administrative functions for better functioning and
financial control. An ERP (JBA) implementation was carried out.
à October 1990 – Mayo 2002
Last position: Senior Manager
PricewaterhouseCoopers
Miguel Hidalgo, Mexico City
Education
à January 2014 – November
2014
Diploma in Corporate Finance
Universidad Latinoamericana
à 1987 – 1991
Bachelor in Accounting
Universidad Nacional Autónoma de México
Facultad de Contaduría y Administración
Professional Certificate Number in Public Accounting 1938249
Additional
.
Training
Integral System of Risk Administration
IMERVAL 2012
Stock Exchange Audit
Mexican Association of Stock Exchange Brokers 2011
Positioning of Values in the American Stock Market
PwC Mexico 2003
Mario Heriberto
Pérez Herrera