Effects of Strategic Business Location As A Factor To The Business Success at Barangay Samonte, Quezon, Isabela

QUEZON DISTRICT
QUEZON NATIONAL HIGH SCHOOL

Alunan, Quezon, Isabela
EFFECTS OF STRATEGIC BUSINESS LOCATION AS A FACTOR TO THE

BUSINESS SUCCESS AT BARANGAY SAMONTE, QUEZON, ISABELA
A Research
Presented to the Teachers of
Quezon National High School
Senior High School Department
_______________
In Partial Fulfilment
Of the Subject Requirement for
Inquiries, Investigations, and Immersion
Submitted to:
AIREEN JOYCE C. MENDOZA
Submitted by:
JOHN RAY ASUNIO
STEVEN BAUTISTA
LORRAINE BERGANIO
SHELLA MAE DE GUZMAN
LEAH MAE DE VERA
RENIL EGAR
ANGELINE ERESE
ANGELICA GASTON
HANNELYN GUEVARRA
ASHERIE JOVES
FLORENCE JADE UBIBI
(April, 2023)
Chapter I
The Problem and its Background of the Study
078-258-6133
300568quezonnhs@gmail.com
www.facebook.com/300568QuezonNHS
QUEZON DISTRICT
Business location is a crucial factor in determining the success of a
business. The strategic location of a business can significantly impact its
profitability, customer base, and overall performance. A well-chosen location
can attract more customers, increase brand awareness, and improve
accessibility for both customers and employees. Therefore, it is important for
businesses to carefully evaluate multiple factors such as accessibility,
visibility, competition, demographics, and cost. By doing so, they can
increase their chances of success and profitability.
The influence of strategic business location on business success is a
well-established topic that has been studied by researchers and experts in
the field. According to Will Kenton (2021), In U.S. Small Business
Administration (SBA), location is one of the most crucial factors in
determining the success of a small business. In fact, studies have shown
that businesses located in areas with high foot traffic can increase their
revenue by up to 30%. The SBA provides resources and information to help
small businesses choose the best location for their needs. This includes
advice on factors such as accessibility visibility, and proximity to suppliers
and customer. By taking these factors into account, small business owners
can make informed decisions about where to set up shop. It is worth noting
that choosing the right location is not just important for brick-and-mortar
businesses. Even online businesses can benefit from being located in areas
with high internet connectivity or proximity to shipping hubs.
078-258-6133
QUEZON DISTRICT
In an article written by Stephanie Vozza (2023) highlights the impact
of zoning laws on where a business can be located and what it can do at
that location. It is important for businesses to research zoning laws before
choosing a location to ensure they are compliant with local regulations.
Zoning laws are regulations that govern land use in a given area, and they
can have a significant impact on where a business can be located and what
it can do at that location. For example, certain areas may be zoned for
residential use only, while others may be zoned for commercial or industrial
use. Failure to comply with zoning laws can result in fines, legal action, and
even the closure of the business.
Businesses come in all types and sizes, and they can be found in
every corner of the world. Some businesses are small, family-owned
operations, while others are large multinational corporations. The type of
business can also vary greatly, from retail stores to manufacturing plants to
service-based companies. Each type of business has its own unique set of
challenges and opportunities. The world of business is diverse and
constantly evolving. Understanding the different types and sizes of
businesses can help individuals make informed decisions about starting
their own business or working for an existing one.
The researchers chose Samonte as the location for their study because
it is where they conducted their work immersion. It is also a convenient
location for them to conduct their research since they are already familiar
078-258-6133
QUEZON DISTRICT
with the area. Barangay Samonte is located in the municipality of Quezon,
Isabela, which is known for its agricultural industry. Strategic business
location is an important factor in the success of any business. A well-chosen
location can attract customers and increase profitability, while a poorly
chosen location can lead to low sales and financial losses. By studying the
businesses in Barangay Samonte, the researchers hope to identify key
factors that contribute to business success in this area.
The study aims to examine the factor between the strategic business
location and business success. It will explore how businesses can leverage
their location to gain a competitive advantage, attract more customers, and
increase their revenue. Understanding the impact of strategic business
location on business success can help businesses make informed decisions
about where to establish their operations and how to optimize their location
for maximum profitability.
Conceptual Framework
The location of a business is just one of several elements that affect its
success. There are particular factors to take into account when deciding
where to situate your business, like attracting and keeping clients and staff,
boosting productivity, and more. Setting up business in the right place in
the right way and creating brand awareness would make business
successful and enhance customer’s experience. When a business settles in
one location, it indicates that it is making the desired profit and that its
078-258-6133
QUEZON DISTRICT
owners are content with their current circumstances.
Small and medium-sized enterprises play a key role in the economy of
most countries around the world, making important contributions to
economic growth and employing significant numbers of people.
When starting a corporation, one can pick from a variety of business
categories, each with its own legal framework and regulations. Sole
proprietorships, partnerships, limited liability companies (LLC), and
corporations are the four primary types of enterprises. Entrepreneurs
should carefully assess which sort of business structure is ideal for their
venture before starting one. Many businesses begin as sole proprietorships,
as this type of business is great for many new, small businesses. As they
grow and expand, many businesses tend to convert to corporations. Big
businesses have large capital and resources to grow. As a result, they have
better economies of scale, allowing them to be more efficient. Large
resources also support a strong market position and greater bargaining
power with customers and suppliers.
Business location is an essential factor that can have a significant
impact on the success of business. Location can influence a business’s
ability to market itself, the competition it faces from businesses, the total
cost of operation, taxes the business owner has to pay and the regulations
they must follow. The location of a firm typically determines whether it will
succeed or fail. The right location will increase the chance of a business
078-258-6133
QUEZON DISTRICT
succeeding.
Successful engagement empowers customers to make decisions, helps
them get the most out of the products or services, and preempts costly
service failures. Engagement fosters trust, and opens doors for more
business opportunities in the future. Every business revolves around the
customer. No business can thrive without clients. The larger the number of
satisfied customers, the better the chance, that the company will have long-
term and sustainable success. This category explains the link between
independent and dependent variables and contains the conceptual
framework as well as the researcher's own study model. An independent
variable is one that has a positive or negative effect on the dependent
variable. The dependent variable is the one in which the researcher is most
interested.
INDEPENDENT VARIABLE DEPENDENT VARIABLE
Business Profile Variable: Effects
Type of Business Extent
Size of Business Success Rate
Strategic Business Location

Figure 1. Research Paradigm
078-258-6133
QUEZON DISTRICT
Statement of the Problem
1. What is the business profile of the respondents in terms of:
1.1 Type of business; and
1.2 Size of business?
2. What are the effects of strategic business location as a factor on the
following business success’:
2.1 Customers;
2.2 Sales; and
2.3 Profit?
3. To what extent does the strategic business location affects the business in
terms of:
3.1 Customers;
3.2 Sales; and
3.3 Profit?
4. What is the success rate of a business having a strategic business
location?
078-258-6133
QUEZON DISTRICT
5. Is there a significant difference in the extent of effects of the strategy of
the business owners in finding a location?
Significance of the Study
The study is believed by the researchers that it can give significance to the
following:
This research will assist Business owners in better understanding the
importance of location. It will help them determine and choose a proper
business location if they are planning to start another business. This study
will help Aspiring business owners in choosing a location when starting a
business, this study will help them consider a strategic location that will
match their business. They can gather enough information to make an
appropriate decision on where to locate their business. The findings of this
research study may be useful to Marketing Teacher in teaching business or
marketing courses in schools. This study can provide them with extra
information that they can include in their lectures. This research can help to
the Book Authors to provide valuable insights into the local market and
help to identify potential opportunities for the business location.
Additionally, it can be used as a tool to educate customers about the
products offered by the business. Finally, it can be used as a platform to
share ideas and experiences with other businesses in the area. This study
will provide to the Future Researchers as their reference material for their
078-258-6133
QUEZON DISTRICT
future studies. It can be a big help to them in terms of finding related
studies that will serve as evidences or supporting details for their studies.
Scope and Delimitation
This study is limited only to the effects of strategic business as a
factor on the business success.
This study will be conducted at Barangay Samonte, Quezon, Isabela.
The selection of respondents is limited to the business owners of Samonte,
Quezon, Isabela. 42 business owners are the total of enumeration. This
study will used descriptive correlational design. Frequency count and
percentage distribution; weighted mean; and Analysis of variance (AVOVA)
will be used as statistical tools. The respondents will be requested to answer
the survey questionnaire for the researchers to gain the data needed.
In collecting data through survey questionnaire, the researcher will
minimize intrusions on privacy, confidentiality, and apprehension. A
sufficient level of confidentiality of the research data will be guaranteed to
the participants prior to data collection in order to give them a sense of
security and protection regarding the information they shared or
contributed. Additionally, all communications regarding the study will be
treated with respect and transparency. Ultimately, respondents are not
subjected to harm.
Definition of Terms
078-258-6133
QUEZON DISTRICT
Business – Refers to the practice of making one's living or making money by
producing or buying and selling products.
Business location - Refers to the place or structure occupied by a firm to
run its operations.
Business owners - Refers to the person who is in control of the operational
and monetary aspects of a business.
Business success - Refers to the growth of the company, the money it
provides to or the ability to keep control of the business.
Customer – Refers to those who go and those who have already attended.
Effect of strategic business location - Refers to the more favorable the
location of a business, the higher possibility of the business to succeed.
Profit - Refers as the amount gained by selling a product, and it should be
more than the cost price of the product.
Sales - Refers to the exchange of a product, commodity, service or delivery
for money.
Size of Business - Refers to how big the company's are.
Strategic Business location - Refers to a plan for obtaining the optimal
location for a company by identifying company needs and objectives, and
078-258-6133
QUEZON DISTRICT
searching for locations with offerings that are compatible with these needs
and objectives.
Type of business - Refers to a business which are sole proprietorship,
partnership, corporation, and S corporation.
Chapter II
Review of Related Studies and Literature
This section presents the reviews of different related literature and
studies summarized from writings of various persons and researcher’s
expert in their fields. The definitions given by the authors shows that the
definition of business location based on business success. Several concepts
have been used in this study but the key variable which was defined is
business location. This is because business location determines the owner’s
capital development of a business, it enables business owners to know the
078-258-6133
QUEZON DISTRICT
current state of the business, and it determines the failure and success of a
business institution.
Foreign Literature
Business Location
A business location is a location that becomes the focal point of
commercial operations, whether they are managerial, administrative, or
technical in nature. The choice of site is a crucial factor in determining how
successfully a business can compete. Also, the business's location improves
its chances of attracting customers. The improper business location will be
extremely harmful and fatal since future sales will not be at their highest
potential. Producers must therefore pay closer attention to what consumers
want in order to deliver services that satisfy those needs.
According to Juliet Alfred, et al. (2015), "location is crucial for
business operators to put at the top of their minds. If you are preparing to
open a food or retail business with a storefront, putting your business in the
proper location might be considered the most important factor during
startup. Of course, you need a winning product too but how will anyone
know about that product unless you get them through the door? Hence, the
three most important decisions you will make are where to locate your
business. The choice of a retail store is negatively impacted by a long
distance since fewer people visit a store frequently. The convenience of
having far-off consumers just next-door benefits stores in the city's center.
078-258-6133
QUEZON DISTRICT
Consequently, the number of retail store purchases would be related to both
the distance from home and the distance from the workplace.
Careful determination of new sites is essential for the vast bulk of
retail and consumer service businesses, according to Juliet Alfred, et al.
(2015), Department of Marketing, University of Calabar: "Choosing a
business location require some serious work which include: Precise
planning and research, surveying the demographics, checking sources of
material supplies, doing competitors' appraisal, being abreast of community
issues, understanding the state laws and taxes, and much more.
According to Jason Luthor (2019), it is impossible to overestimate the
importance of location for business success. A business's location places it
in a good position to draw not only a consumer base, but also the kind of
talent needed to make the business successful. As there are always areas in
a city that have a reputation, whether it be a reputation for modest living or
a reputation for rich luxury, a business location also contributes in the
creation of a brand and image. The profitability of your business may be
impacted by choosing a location for your business that appropriately
represents your brand and products. According to research, one of a
business most crucial success elements is its location. For micro
entrepreneurs, individuals who launch a small business employing fewer
than nine people, location has an even greater impact. For these small
businesses, the location strategy is particularly important since it
078-258-6133
QUEZON DISTRICT
determines whether the business will generate sufficient revenue to sustain.
Customers
Customers are the lifeblood of any business that becomes a key to run
a successful business. Having customers is a very important aspect of a
business that generally save costs and increase profits thus enhancing
business value. According to (Stål & Corvellec, 2018); customers’ are vary
widely hence, there is a need for a theoretical model to holistically
understand how customers’ purchase intentions and behaviours are affected
by various critical factors or variables. Considering such perspectives and
measuring these inter-linking factors or variables could help the analysis of
different customer types and their expectations, making it possible to learn
how to influence their intentions and behaviour.
Based on a literature review of Camacho-Otero et al. (2018) found that
the main factors influencing the perception and acceptance of a customer on
circular solutions fall into one of seven major themes: personal
characteristics, product and service offering, knowledge and understanding,
experience and social aspects, risks and uncertainty, benefits, and other
psychological factors. Other major issues are related to customers’
ownership concerns, specifically in the business-to-consumer sector, and
customers’ indifference when they lease, rather than purchase, products.
According to Scott Allen (2020), customers evaluate your goods or
service at your business, where they will also ultimately receive it. Location
078-258-6133
QUEZON DISTRICT
is important for restaurants, merchants, and many service businesses, even
while it might not mean much to those who work virtually or who operate
drop-shipping businesses. Choosing the right location for your business
may have a significant impact on how well it performs, considering the irony
that "place" is sometimes the most disregarded of the four Ps.
Many researchers have emphasized in particular role of customers
towards to the business (Calvo-Porral & Levy-Mangin, 2020; Camacho-
Otero, Boks, & Pettersen, 2018; Chen, Hung, & Ma, 2020; Frishammar &
Parida, 2019; Kahraman & Kazançoglu, 2019; Wastling, Charnley, &
Moreno, 2018). Stressed that customers need to be interested and involved
in resource recirculation, and that customer attitudes are vital to the
achievement of a business. Customers need to be prepared to pay more for
the environmental benefits of sustainable products, but they will experience
a moral satisfaction when they make their purchases.
Sales
According to (Rakasiwi, 2017) sales in business profits increases the
amount of own capital that comes from retained earnings. Sales are
relatively stable and always increase in a company, making it easier for the
company to obtain external funds or debt flows to improve its operations.
Companies with relatively stable sales levels can be safer to obtain more
loans and bear higher fixed costs compared to companies with unstable
sales.
078-258-6133
QUEZON DISTRICT
Moreover (Dewi, 2019) indicated that sales is also a factor “that
affects the value of the company. Sales growth is an investment success of
the past period and can be used as a prediction of future growth. The
growth of a company can be seen from the increase in sales volume. With
the increase in sales volume, the company can increase the company's”
revenue and profits, so the company can cover costs incurred for the
company's operations. If sales growth increases, the financial circulation
within the company can be said to be smooth. With the smooth financial or
funding problems in the company, the company can be said as a liquid
company. With a company's liquidity it means that the company is able to
meet its financial obligations in a timely manner (Utami, 2018).
There are different benefits for considering different marketing
strategies for the sales performance of the company according to (KIM, JUN
and HYUN, 2022). The very first benefit is growing sales amount to be
manage marketing tactics and make effective sales. There is the need to
encourage the sales and make existing to be considered as existing and past
customers. It is associated to manage planning business operations and is
careful as the core benefit to understanding the memorable in an effective
way (The Benefits of Marketing Your Business, 2022). Another benefit which
the company used by having a marketing process is using and managing
with different reputations to be considered as one of the effective and
positive reputations and manage considered in a more applicable way.
078-258-6133
QUEZON DISTRICT
According to the view of Gillum (2022), with the help of effective
marketing sources and manage the concepts which are useful for with
different key factors. There is a wide range of insights and make effective
importance of marketing and its impact on the sales of the company. The
impact of marketing increaseseffective opportunities which are useful in
making sales and effectively moving for higher consideration rates. The
organisation had to make strong sales for managing culture to be considered
effective and applicable. Another impact is it helps in covering the sales and
it works to be considered as a marketing activity and create a perception of
higher greater sales and its coverage (Kusumawati, et.al., 2022). The third
high impact of marketing techniques on the company’s sales performance is
associated with marketing and its identity buying behaviour and the
performance effectively (How Marketing Impacts Sales Performance, 2022).
There is a high need to manage price-sensitive perception and make high
competitors undersetting the roles and make a leader within the company.
All of these are highly related to managing research and co-founding with
the sales technique which is used and had been shifted for completing their
priorities in the market.
Based on wad (2022), Marketing is one of the effective and applicable
methods for conducting resources and achieving high advertising planning
marketing tools and managingto implement marketing strategies. Another
strategy for managing home-based business groups and make inexpensive
sources to manage marketing benefits. It further helps in getting expect the
078-258-6133
QUEZON DISTRICT
business for managing to participate in the plans and proceeds for creating
the trouble into the society (Sung, 2022). Another strategy which Alibaba
uses is effective social media platform to manage variety to complete the
social media planning. All of these strategies for considering marketing rope
and makingan advertisement that would be effective and coordinated the
marketing plan (Strategies to Improve Sales Performance, 2022). These
marketing tactics would be useful and make good products to make an
increase in different customers and increase sales in the performance of the
company. It further helps in managing gradually resources and it increases
the customers and increment in sales (Li, 2022).
Profit
According to Rifqi Faisal (2015).Profitability is a factor that should
receive important attention because to carry out its life a company must be
in a favorable condition. Without profit, it will be difficult for companies to
attract capital from outside. Analysis of profitability is very important for
creditors and equity investors. For creditors, profit is a source of interest
and principal payments. As for equity investors, profit is one of the
determinants of changes in the value of securities.In addition, the level of
profitability can show how well the management of the company is, for that
we need a tool to be able to assess it. The profitability ratio is the company's
ability to earn profits about sales, total assets, and own capital.
Widiastari (2018)stated “that the higher profits generated by the
078-258-6133
QUEZON DISTRICT
company would indicate that the company's financial performance was
getting better and the company's prospects going forward became
promising”. In addition, the growth of ROA (Return on Assets) will be able to
convince investors that the company is able to provide a high level of
investment return. This was captured as a positive signal by investors so
that they would be motivated to increase their stock demand transactions
which would have an impact on increasing the value of the company.
Research conducted byIndasari (2018)states profitability has a
positive effect on company value in line withRahma et al. (2017)Li Ju &
Shun Yu (2015)Cahyani (2019)Setiyorini & Kartika (2018)Fajaria
(2018)Dang (2019)andWidiastari (2018). Profitability that is proxied by ROA
affects the value of the company so that when company profits rise, the
value of the company will also go up.
Review of Related Studies
Customers
Customer satisfaction with a purchase will be impacted by a strategic
location. This is due to the fact that clients will find it simpler to get to the
place if it is close to their everyday activities and accessible. The location is
one of the deciding considerations when someone decides to buy a home.
Customers take location into consideration while selecting a place to live.
In the study of (Dwi Rachmawati, Sakinah Shukri, S Azam, Ali Khatibi
078-258-6133
QUEZON DISTRICT
, 2019), customers will be drawn to a site that is convenient and
strategically placed. Thus, more favorable locations influence clients'
decisions to purchase residential real estate.
Sales
According to Fauziah Hanum, et al. (2021), to produce sales, the
perfect business location should fulfill the customer's expectations;
nevertheless, if a mistake is made while selecting the location, the
entrepreneur will not make the maximum money possible. It is highly
beneficial for net sales since selecting a strategic shop location makes it
easier for customers to satisfy their needs and increases dealer income. The
incorrect business location will be exceedingly harmful and fatal since
future sales will not be at their peak. As a result, businesses must pay more
attention to what consumers want in order to provide services that meet
their demands.
Profit
In the study conducted by (Rakasiwi, 2017), the profitability ratio is
measured by Return on equity (ROE) is a ratio that shows how much the
company's ability to generate net income to return equity to shareholders.
The higher this ratio, the better for the company's shareholders.
Synthesis
This study will investigate the effects of strategic business location as
078-258-6133
QUEZON DISTRICT
a factor to the business success. The study found that business location
was influenced by the factors of business success. The findings of this
literature and study are complex, this requires careful interpretation. Based
on information obtained from the results of this literature and study, it is
expected to become a consideration for policymaking in the field of business.
Finally, some limitations in this study must be followed up for future
research. This study will illustrate the complexity in the relationship
between the factors that affect the business location through business
success. But far more meaningful this research can be a reference for
educational policy-making and for future studies. Second, future research is
expected to examine other factors that can affect the business success of
business owners. As explained above, the authors have been widely studied
the factors on business location on the business success. Third, this study
collected from the internet. Far better, for future research to collect panel
data to study the effects of strategic business location as a factor to the
business success.
078-258-6133
QUEZON DISTRICT
Chapter III
Research Methodology
This chapter reveals the methods of research to be employed by the
researcher in conducting the study which includes the research design,
research locale, respondents of the study, data gathering instrument, data
gathering procedure and the data gathering instrument.
Research Design
The Descriptive Correlational Research Design will be used in this
study. This aims to describe the relationship between two or more variables
to determine the effects of strategic business location as a factor to the
business success.
Research Locale
This study will be conducted at Barangay Samonte, Quezon, Isabela.
Respondents of the Study
The respondents of this study will be the business owners at Samonte,
Quezon, Isabela. Total enumeration of 42 business owners will be used as
078-258-6133
QUEZON DISTRICT
the respondent of the study.
Data Gathering Instrument
The primary tool that will be used in gathering the data will be the
researcher made questionnaire, a survey questionnaire. This will be used to
get responses from the respondents concerning the business owners
towards on the effects of strategic business on the business success. The
researcher made questionnaire will consist of four parts; Part 1 will be the
profile of the respondents, Part 2 will be the effects of strategic business
location as a factor a on business success.
Data Gathering Procedure
The researchers will request a validation of survey questionnaire to
the research teacher, and will frame a letter of request to the Barangay
Captain of Samonte, Quezon, Isabela to seek approval to conduct the study
and for the distribution of the questionnaire to the respondents.
Researchers made questionnaires will be given to the respondents, After the
respondents answered the questionnaire, the researchers will gather all the
data to tallied it. After organizing the collected data, the researchers will
make a deeper analysis to come up with the generalization or conclusion of
the study.
Data Gathering Analysis
The data that will be obtained through the survey questionnaire will
078-258-6133
QUEZON DISTRICT
be interpreted and analyzed using the statistical tools described below:
1. Frequency Count and Percentage Distribution. This will be used to
determine the business profile of the respondents.
formula:
% = (f / n) × 100
where:
% - percent
f – frequency
n - number of cases
2. Weighted Mean. This will be used to determine the respondents’
responses on the effects of strategic business location as a factor on
business success.
formula:
X=∑x/N
where:
X – mean
∑ - sum of all scores
N - numbers of cases
4. Analysis of variance (ANOVA). This will be used to determine the
difference in extent of effects of the strategy of the business owners in
finding a location.
formula: MSB / MSE
Arbitrary Scale
078-258-6133
QUEZON DISTRICT
Scale Description
4.20-5.00 Extremely effective
3.40-4.19 Very effective
2.60-3.39 Effective
1.80-2.59 Somewhat effective
1.0-1.79 Not effective
078-258-6133
QUEZON DISTRICT
References:
Alzoubi, H., Alshurideh, M., Kurdi, B., Akour, I., & Aziz, R. (2022). Does BLE
technology contribute towards improving marketing strategies,
customers’ satisfaction and loyalty? The role of open innovation.
International Journal of Data and Network Science, 6(2), 449-460.
http://m.growingscience.com/beta/ijds/5238-does-ble-technology
contribute-towards-improving-marketing-strategies-customers-
satisfaction-and-loyalty-the-role-of-open-innovation.html
Badrudin, B., Khusnuridlo, M., & Wahyu, M. Z. E. (2022). The Influence of
Learning Management Information System and Service Quality on the
Customer Satisfaction of Ruangguru Application. Cypriot Journal of
Educational Sciences, 17(1), 148-158. https://eric.ed.gov/?
q=Number+of+customer+affect+the+business+location&ft=on&id=EJ1
332479
Destiana, D., Yandes, J., Santosa, A., & Fadillah, S. (2023). The Effect of
Entrepreneurial Competence on Business Success through
Entrepreneurial Motivation as an Intervening Variable. Jurnal
Manajemen (Edisi Elektronik), 14(1), 99-110.
https://scholar.google.com/scholar?
hl=en&as_sdt=0%2C5&q=The+Effect+of+Entrepreneurial+Competence
078-258-6133
QUEZON DISTRICT
+on+Business+Success+through+Entrepreneurial+Motivation+as+an+I
ntervening+Variable&btnG=#d=gs_cit&t=1681391351400&u=
%2Fscholar%3Fq%3Dinfo%3Auej5LjqzsD4J%3Ascholar.google.com
%2F%26output%3Dcite%26scirp%3D0%26hl%3Den
Gano-An,J. & Gempes,G.(2020).The Success and Failures of Sari-Sari
Stores: Exploring the Minds of Women Micro-Entrepreneurs.
HOLISTICA – Journal of Business and Public Administration,11(2) 25-
51. https://doi.org/10.2478/hjbpa-2020-0017
Gustinyomansintyaadnyani, I., & Suaryana, I. G. A. (2020). The Effect of
Company Sizes, Sales Growth, And ProfitabilityOn Firm Values.
American Journal of Humanities and Social Sciences Research
(AJHSSR) e-ISSN :2378-703X Volume-4, Issue-6, pp-265-271.
https://www.ajhssr.com/wp
content/uploads/2020/06/ZF2046265271.pdf
Hanum, F., Ritonga, Z., & Rambe, B. H. (2021). The Effect of Business
Location on Sales Result in the Traditional Market. Indonesian
Interdisciplinary Journal of Sharia Economics (IIJSE), 4(1), 245-254.
https://ikhac.ac.id/e-journal/index.php/iijse/article/view/1515
Iskandar, D. (2021). The Effect Of Profitability And Sales Growth On
Company Value Moderated By Leverage. International Journal of
078-258-6133
QUEZON DISTRICT
Management Studies and Social Science Research
https://www.ijmsssr.org/paper/IJMSSSR00466.pdf
Kenton, W. (2021). Small Business Administration (SBA): Definition and
What It Does. U.S. Investopedia.
https://www.investopedia.com/terms/s/small-business-
administration.asp
Meena, S. P. P. S. A Study on Analyzing the Impact of Marketing on the
Sales Performance of the Company. Student, Department of Business
Administration, Rajasthan University, Rajasthan, India.
https://ijariie.com/AdminUploadPdf/A_study_on_analysing_the_impa
ct_of_marketing_on_the_sales_performance_of_the_company_ijariie162
06.pdf
Mostaghel, R., & Chirumalla, K. (2021). Role of customers in circular
business models. Journal of Business Research, 127, 35-44.
https://www.sciencedirect.com/science/article/pii/S0148296320308
821
Okundaye, K., Fan, S. K., & Dwyer, R. J. (2019). Impact of information and
communication technology in Nigerian small-to medium-sized
enterprises. Journal of Economics, Finance and Administrative
Science.
078-258-6133
QUEZON DISTRICT
https://www.emerald.com/insight/content/doi/10.1108/JEFAS-08-
2018-0086/full/html
Rachmawati, D., Shukri, S., Azam, S., & Khatibi, A. (2019). Factors
influencing customers’ purchase decision of residential property in
Selangor, Malaysia. Management Science Letters, 9(9), 1341-1348.
http://growingscience.com/beta/msl/3213-factors-influencing-
customers-purchase-decision-of-residential-property-in-selangor-
malaysia.html
Sarkar, A., Pick, J. B., Erskine, M. A., Satpathy, A., & Diaz Lopez, A. (2022).
Location Analytics in Information Systems: Innovative Applications &
Research Opportunities. Esri Press ISBN: 978-1589485334
https://www.researchgate.net/publication/363885450_Spatial_Busin
ess_Competing_and_Leading_with_Location_Analytics
Tien, N. H., Phu, P. P., & Chi, D. T. P. (2019). The role of international
marketing in international business strategy. International journal of
research in marketing management and sales, 1(2), 134-138.
https://www.researchgate.net/publication/338752307_The_role_of_in
ternational_marketing_in_international_business_strategy
EFFECTS OF STRATEGIC BUSINESS LOCATION AS A FACTOR TO THE

BUSINESS SUCCESS AT BARANGAY SAMONTE, QUEZON, ISABELA
078-258-6133
QUEZON DISTRICT
QUESTIONNAIRE
Dear Respondent:
We are the students from ABM 12 and currently conducting a study entitled
“Effects of Strategic Business Location as a Factor to the Business Success at Barangay
Samonte, Quezon, Isabela”. Your contribution by answering the question will be highly
appreciated that will really help on the success of the study.
Rest assured that all the data collected will be kept in the highest level of
confidentiality.
Thank you very much for your cooperation!
- RESEARCHERS
Name (optional): ________________
Direction: Please check the box corresponding to the statement that is appropriate.
1. Business profile of the respondents
Types of business:
 Grocery store  Restaurant
 Computer shop  Convenient store
 Motor shop  Sari-sari store
 Peddle vendor  Bank
 Others (please specify):
Size of business:
 Small
 Medium
2. The effect of strategic business location on business success:
2.1 Customers
5- Extremely Effective 4- Very Effective 3- Effective
2- Somewhat Effective 1- Not Effective
Statement 5 4 3 2 1
Convenience
Accessibility
A sense of community
078-258-6133
QUEZON DISTRICT
Competition
2.2 Sales
Statement 5 4 3 2 1
Foot traffic
Accessibility
Visibility
Competition
Cost
2.3 Profit
Statement 5 4 3 2 1
Industry trend
Seasonal factors
Brand image
Operational cost
Local regulations
078-258-6133

Effects of Strategic Business Location As A Factor To The Business Success at Barangay Samonte, Quezon, Isabela

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Effects of Strategic Business Location As A Factor To The Business Success at Barangay Samonte, Quezon, Isabela

Uploaded by

Copyright:

Available Formats

QUEZON DISTRICT

QUEZON NATIONAL HIGH SCHOOL

EFFECTS OF STRATEGIC BUSINESS LOCATION AS A FACTOR TO THE

The Problem and its Background of the Study

Business location is a crucial factor in determining the success of a

business. The strategic location of a business can significantly impact its

profitability, customer base, and overall performance. A well-chosen location

can attract more customers, increase brand awareness, and improve

accessibility for both customers and employees. Therefore, it is important for

businesses to carefully evaluate multiple factors such as accessibility,

visibility, competition, demographics, and cost. By doing so, they can

increase their chances of success and profitability.

The influence of strategic business location on business success is a

well-established topic that has been studied by researchers and experts in

the field. According to Will Kenton (2021), In U.S. Small Business

Administration (SBA), location is one of the most crucial factors in

determining the success of a small business. In fact, studies have shown

revenue by up to 30%. The SBA provides resources and information to help

advice on factors such as accessibility visibility, and proximity to suppliers

with high internet connectivity or proximity to shipping hubs.

In an article written by Stephanie Vozza (2023) highlights the impact

of zoning laws on where a business can be located and what it can do at

that location. It is important for businesses to research zoning laws before

choosing a location to ensure they are compliant with local regulations.

even the closure of the business.

every corner of the world. Some businesses are small, family-owned

operations, while others are large multinational corporations. The type of

challenges and opportunities. The world of business is diverse and

constantly evolving. Understanding the different types and sizes of

businesses can help individuals make informed decisions about starting

their own business or working for an existing one.

it is where they conducted their work immersion. It is also a convenient

with the area. Barangay Samonte is located in the municipality of Quezon,

Isabela, which is known for its agricultural industry. Strategic business

location is an important factor in the success of any business. A well-chosen

location can attract customers and increase profitability, while a poorly

businesses in Barangay Samonte, the researchers hope to identify key

factors that contribute to business success in this area.

their location to gain a competitive advantage, attract more customers, and

increase their revenue. Understanding the impact of strategic business

location on business success can help businesses make informed decisions

for maximum profitability.

boosting productivity, and more. Setting up business in the right place in

successful and enhance customer’s experience. When a business settles in

owners are content with their current circumstances.

Small and medium-sized enterprises play a key role in the economy of

most countries around the world, making important contributions to

economic growth and employing significant numbers of people.

When starting a corporation, one can pick from a variety of business

proprietorships, partnerships, limited liability companies (LLC), and

corporations are the four primary types of enterprises. Entrepreneurs

venture before starting one. Many businesses begin as sole proprietorships,

grow and expand, many businesses tend to convert to corporations. Big

better economies of scale, allowing them to be more efficient. Large

resources also support a strong market position and greater bargaining

power with customers and suppliers.

Business location is an essential factor that can have a significant

impact on the success of business. Location can influence a business’s

Successful engagement empowers customers to make decisions, helps

business opportunities in the future. Every business revolves around the

independent and dependent variables and contains the conceptual

framework as well as the researcher's own study model. An independent