www.atf2023.indonesia.

travel
Wonderful Indonesia Ready to
Welcome International Delegates to
ATF 2023
The ASEAN Tourism Forum (ATF) will be making its appearance
again in Indonesia in 2023. After having successfully hosting the
ASEAN Tourism Forum (ATF) in 2002 in Yogyakarta and 2012 in
Manado, the Royal City of Yogyakarta will once again proudly
welcome again all delegates at the ASEAN Tourism Forum
2023. The Forum provides a platform for collaboration between
ASEAN member states and to holistically promote the region as
one enchanting destination, with diverse cultures, cuisines and
communities.

The theme “Journey to Wonderful Destinations” strongly

emphasizes the underlying message of ASEAN – 10 independent
SE Asian countries working together as one united destination to
promote intra-ASEAN and international travel that offers Wonderful
Destination. ATF 2023 expects to attract more than 2,000 participants
from more than 25 countries. These include National Tourism
Organization (NTO) meetings, tourism ministers and officials,
exhibitors, international buyers, international and local media as well
as trade visitors in the tourism industry.

The ASEAN Tourism Forum ATF) 2023 will mark the third time for
Indonesia to be the Host Country after showing its success story in
Yogyakarta, 2012 in Manado and now the 2023 return to Yogyakarta.
ATF 2023 will be held in the Jogja Expo Center (JEC), a leading MICE
venue in Yogyakarta.

ATF 2023 will not only accommodate exhibitors and buyers for Travel
Exchange (TRAVEX) from 2-5 February 2023, but also will comprise
the B2C (Business to Consumers) session for the local industries in
tourism and creative economy sector.
 “Experience Wonderful Journeys to
Indonesia”

How to Get to Indonesia

Several airports in Indonesia have Direct
International Flight Routes including direct to
Yogyakarta. Otherwise, you will need to connect
with a domestic flight.

• Denpasar Bali (Ngurah Rai International Airport)

then domestic flight to Yogya

• Jakarta (Soekarno-Hatta International Airport,

then domestic connection.

• Lombok (Lombok International Airport)

• Yogyakarta International Airport (YIA) – direct

flight Juanda International Airport

• Surabaya (SUB), then domestic connection

Yogyakarta, is the host city of ATF 2023

offers unique experience during your
visit in Indonesia
ATF BACKGROUND AND OBJECTIVES
BACKGROUND
• ASEAN Tourism Forum (ATF) is the biggest annual
tourism event in ASEAN region
• ASEAN Tourism Forum will be attended by policy
makers, tourism industry players, product suppliers
and tourism-based service in ASEAN region
• ATF comprises dialogue between Ministry of
Tourism, private sector organization, also Travel
Exchange (TRAVEX) between ASEAN exhibitors and
international buyers
OBJECTIVES
• The primary objectives of the ASEAN Tourism Forum (ATF) are as follows:
• The projection of ASEAN as an attractive multi-faceted single destination of major
tourist-generating markets;
• The generation of increased awareness of ASEAN as a highly competitive regional
tourist destination in the Asia- Pacific area;
• The promotion of increased tourist in-flow to each and/or to a combination of the
ASEAN member countries from various tourist generating countries;
• The promotion of intra-ASEAN travel; and
• The strengthening of cooperative ties among the various sectors of the ASEAN
tourism industry.
Specifically, it is also the objective of the ATF to:
• Serve as the annual convention of the ASEAN tourism industry for the purpose
of exchanging ideas, review industry developments and jointly formulate specific
recommendations to further accelerate the growth of ASEAN tourism; and
• Provide a platform for the selling and buying of regional and individual tourism
products of ASEAN member countries.
 29 1

2023
Booth set-up & installation
ASEAN January February

TOURISM 2
Arrival & Registration TRAVEX Exhibitors, Overseas Buyers & Media

2023
FORUM 2023
Pre Tours & Social Program
February
NTOs Meeting
HIGHLIGHT EXHIBITION:

PROGRAMME
Indonesia Culinary Festival & Creative Economy Industries Exhibition (B2C)
Indonesia Tourism Exhibition (B2C)

Arrival of VIPs: ASEAN, APT, India, & Russia Ministers, Secretary Generals of International Organizations
3

2023
NTOs Meeting
February EXHIBITION:
TRAVEX DAY 1
Indonesia Culinary Festival & Creative Economy Industries Exhibition (B2C)
Indonesia Tourism Exhibition (B2C)
Media Briefing
ATF 2023 Opening Ceremony by the President of the Republic of Indonesia

Cutting Ribbon of TRAVEX ATF 2023

4
2023
EXHIBITION:
February TRAVEX DAY 2
Indonesia Culinary Festival & Creative Economy Industries Exhibition (B2C)
Indonesia Tourism Exhibition (B2C)
Media Briefing
Ministerial Meeting
Lao Night

5
Post Meeting Tour for Ministers & NTOs
2023

Post Tour
February
EXHIBITION:
TRAVEX DAY 3
Indonesia Culinary Festival & Creative Economy Industries Exhibition (B2C)
Indonesia Tourism Exhibition (B2C)
Royal Farewell Dinner
Departure of all delegations
6
2023

February
Exhibition:
B2B/ TRAVEX
Venue: Bima B- C Hall, Jogja Expo Center
Format: B2B
Exhibitors/ Booth Target: 250
Exhibitors profile: Travel and tourism & hospitality industries , hotels & accommodation industries, TA/ TO,
MICE
Buyers Target: 250
Buyers Profile: Travel Agents / Tour Operators, Business Travel / MICE, Destination Management Companies,
Corporate Companies (with incentive programmes), International Associations, Event and Meeting Planners,
Professional Conference Organisers (PCO), Professional Event Organisers (PEO)

ASEAN Tourism Forum (ATF) 2023 TRAVEL EXCHANGE is the leading leisure travel tradeshow that brings together a
select group of exhibitors and accredited international buyers.
500 ASEAN exhibitors, 250 travel trade buyers, as well as international and local media will be attending the ASEAN
Tourism Forum Travel Exchange, TRAVEX which is part of the annual event of the ASEAN Tourism Forum in an ASEAN
country annually.

Don’t miss this crucial opportunity for you to meet potential business partners, hold quality on-site meetings, and create
new business opportunities!

Limited slots are available, so act fast!

Reasons to Exhibit

TRAVEX will feature sustainable tourism options, second-city travel options for travellers in search of authentic
experiences, and drive high-quality meetings between buyers and exhibitors that will generate engagement even before
the actual event. Come together to discuss topics surrounding smart tourism, and the future of travel, post-pandemic.

• Showcase your latest solutions to travel authorities, business travel partners, destination management companies,
professional conference organizers and many more.
• Generate quality business leads while reaching out to global travel buyers and key decision makers.
• Leverage on ATF 2023 for extensive marketing promotions and publicity campaigns.
TRAVEX: Exhibitors
Exhibitors Profile:
NTOs Transport F&B Entertainment PCO & PEO Accommodation Services

ASEAN & 1. Airlines 1. Restaurants 1. Themed Attractions 1. Event & Conference 1. Hotels 1. Travel Agents
International 2. Railways 2. Catering 2. Integrated Resorts Organizer 2. Shared 2. Tour Operators
NTOs 3. Coaches 2. Virtual event Accommodation 3. Online Travel
4. Car rental Management & (Airbnb, etc.) Agencies
5. Water transport organizer 3. Cruises
4. Farmhouse
accommodation &
agro tourism
Fees and Charges
Rates in USD ATF 2023 rates for TRAVEX Booth and
Delegates are as follows:

Members Non Members Exhibitors Registration Notes:

Rates (USD) Early Bird Early Bird • Minimum order of 1 TRAVEX Booth and 1
(valid till 30 Regular (valid till 30 Regular Full Delegate is required;
October 2022) October 2022)
TRAVEX Booth (3m x 3m) • Full Delegate registration fee applies to
USD 2,900 USD 3,100 USD 3,200 USD 3,500 the first applicant of the participating
Raw Space Only
organization and Co- Delegate Fee applies
Full Delegate USD 680 USD 700 USD 880 USD 900 to the subsequent registered person.
Co-Delegate USD 500 USD 520 USD 630 USD 650
• Accompanying persons will not be allowed
access to the TRAVEX area.
Early bird rate Regular rate
Accompanying person • “Members” refers to any of the following:
USD $ 250 USD $ 260
• Officials and staff of ASEAN NTOs

• Members of ASEANTA
Rates in IDR
Bank Account Details:
Rates (IDR) Members Non Members
Rp. 15.000/ USD Early Bird Standard Early Bird Standard Acc Name: ATF 2023 OFFICIAL ORGANIZER
TRAVEX Booth (3m x 3m) Acc. No: 1469428899 (USD)
43,500,000 46,500,000 48,000,000 52,500,000 Acc. No: 1469428130 (IDR )
Raw Space Only
SWIFT CODE: BNINIDJAXXX
Full Delegate 10,200,000 10,500,000 13,200,000 13,500,000
Co-Delegate 7,500,000 7,800,000 9,450,000 9,750,000
NOTES: PT. Bank Negara Indonesia ( Persero ) Tbk.
• Early bird rates are only valid for applications received by 30 October 2022. Sekip Blok L-5, JI. Persatuan, Bulaksumur,
Catur Tunggal, Depok, Sleman, Yogyakarta -
Indonesia

Fee Exemption: Cancellation, Substitution and Refund:

The following participants are exempted from
paying registration fees:
• Designated leaders and members of ASEAN
NTO delegations who are attending the
meetings of NTOs.
• Elected members of the ASEANTA Board of
Directors or their duty designated proxies
• Speakers, ASEAN officials and other guests
specially invited to attend ATF 2023
• Invited members of the press
• Each ASEAN NTO is entitled to one
complimentary booth, with one seller
delegate exempted from the registration fee.
• The ATF 2023 TRAVEX Secretariat must be notified in writing by letter, facsimile or email of
any cancellation or delegate substitution.
• An administrative fee of US$170 will be levied for cancellation of each TRAVEX booth
postmarked on or before 20 November 2022.
• 100% of the invoiced amount will be levied for cancellations of TRAVEX booths postmarked
after 20 November 2022.
• An administrative fee of US$ 85 will be levied for cancellation of each Full Delegate/ Co-
Delegate postmarked on or before 20 November 2022
• Cancellation of any Full Delegate and/or Co-Delegate after 20 November 2022 will be
charged the full amount of the
• respective badge price.
• No refund will be granted for any cancellations after 20 November 2022. All refunds will
only be remitted after the close of ATF 2023.
• An administrative fee of US$ 60 will be levied for every substitution made for a Full Delegate
or Co- Delegate after 20 November 2022
• Lost badges will only be replaced upon payment of an administrative fee of US $ 15.. The
detailed rules and regulations can be found on the Online Registration Form for Exhibitors.
Exhibition:
B2B/ TRAVEX
ASEAN TOURISM FORUM TRAVEL EXCHANGE (ATF TRAVEX):
Bima B – C Hall, Jogja Expo Center
Secure your Booth online at
www.atf2023.Indonesia.travel Shell scheme booth

General Information Raw Space Only

Exhibitors may appoint their own
Size : contractors to design and build their
3 x 3 x 2.50 H stands, subject to the organizer’s
approval.
Material
Flooring, needle punch grey carpet, Entitlements
R 8 system construction • 3m x 3m booth space
Panel board • 1 x 2 Amp 220V power point
• 32 business appointments with up
to 100% pre-scheduled via PSA and
Standard shell scheme booth
Online Diary
entitlements per 9 sqm (3 m x 3 m):
• Listing in the Show Directory 2,50 m
• Entry to all official TRAVEX functions
The Booth Entitlements for ONE Booth are
and events, except those for
as follows:
exclusive to buyers and media only
• 1 standard power point socket 2 Amp
• 1 pcs table system R8 size 100 cm x 50
cm x 100 cm 9H)
• 2 pcs chairs
• 1 pcs trash bin
• Fascia (company name) 3,00 m
• Booth number 3,00 m

• Wings ATF logo

• 32 business appointments with up to
100% pre- scheduled via PSA
• Listing in the Show Directory
• Entry to all official TRAVEX functions
and events, except those for exclusive
to buyers and media only
Entitlements:
• Only duly registered TRAVEX Buyers and Exhibitors are allowed to participate in TRAVEX. Admissions to TRAVEX will be strictly on the basis of
TRAVEX name badges. All Buyers and Exhibitors are required to wear their badges at all times, and in proper business attire in the TRAVEX
area.
• TRAVEX delegates are entitled to attend all activities scheduled in the official ATF 2023 Programme on the basis of name badges, with the
exception of:
• Heads of NTOs Meeting
• AAA/ AHRA/ FATA/ ASEANTA Board of Directors Meetings
• NTO-Hosted Luncheon for which specific invitations will be issued for access
• Specific invitations are required for access to all other events or functions in the Official ATF 2023 Programme
• All registered delegates arriving between 1 to 2 February 2023 will be welcomed at the airport. Transfers to and from Official Hotels will be
provided for arrivals between 29 January – 2 February 2023 and departures from 5 to 6 February 2023.

Exhibitors Entitlement Delegate Co- Delegate Accompanying

person
Access to TRAVEX √ √ −
Business appointment √ −
Social Functions:
Opening Ceremony √ √ √
√ − −
Lao Night
√ − −
Royal Farewel Dinner
Airport transfers √ √ √
Complimentary shuffle transfers from official hotels to exhibition venue and official events / functions. √ √
Complimentary Pre tours. Pre-registration is required and slots are subject to availability, on a first-come, first-serve
√ √ √
basis.
Post Tour (Payable) Pre-registration is required and slots are subject to availability, on a first-come, first-serve basis − − −
TRAVEX Buyers Profile:

1. Travel Wholesalers
2. Retailers and Agents
3. Convention and Incentive Organizers
4. Destination Management Companies
5. Corporate Companies (with incentive programmes)
6. International Associations
7. Event and Meeting Planners
8. Professional Conference Organizers (PCO)
9. Professional Event Organizers (PEO)
10. Other tourism-related establishments dealing in outbound travel, or promoting tourist traffic to, among and within the ASEAN region

Why You Should Attend?

ATF 2023 is the best opportunity for participants to find out more about the latest ASEAN travel and tourism offerings in the industry. Source
for ASEAN tourism products and services, establish new business connections while strengthening existing business relationships and learn
about the latest trends in the leisure travel, hospitality and tourism industry.

Through ATF 2023:

• Connect with over 500 ASEAN Exhibitors
• Access to TRAVEX so you can learn more about the industry
• Access to pre-scheduled appointments and online diary system to plan your meetings
• Find out the latest ASEAN tourism offerings

Buyers Benefits
1. 32 on-site business appointments with Exhibitors
2. Access to pre-scheduled appointments and online diary system
3. Listing in the Buyers’ Profile
4. Entry to all official TRAVEX functions and events
5. Complimentary airport and local coach transfers from official hotels to exhibition venue and official events/ functions
6. Complimentary pre tours
7. Special rates to post-event tours
BUYERS HOSTING PROGRAMME
Who is Eligible?
A registration fee
• Travel Wholesalers
of
• Travel Agents
US$ 400 net
• Convention, Meeting, Event Planners
• Incentive Organizers
(non- refundable)
• Other tourism-related establishments dealing in outbound travel, or promoting tourist is payable by all
traffic to, among and within the ASEAN region. confirmed hosted
buyers

Terms and conditions apply. Please note that submission of application is not a confirmation of
hosting. All registrations are subject to validation and approval by the host committee and TRAVEX
secretariat..

Buyers Entitlement Buyer Accompanying

Person
Access to TRAVEX √ −
Business appointment √ −
NTO Media Briefings/ Press Conference √ −
Hosted Lunch √ √
Social Functions:
Opening Ceremony √ −
√ −
Lao Night
√ −
Royal Farewel Dinner
Airport Transfers √ √
Complimentary shuttle transfers from official hotels to exhibition venue and official events / functions. √ √
Complimentary Pre tours. Pre-registration is required and slots are subject to availability, on a first-come, first-serve basis. √ √

Post Tour (Payable) Pre -registration is required and slots are subject to availability, on a first-come, first-serve basis.
√ √
MEDIA HOSTING PROGRAMME
Limited hosting spaces available
Who is Eligible?
• Editor
REGISTER NOW:
• Journalists www.atf2023.Indonesia.travel
• Writers
• Reporters
• Other editorial representatives of bona fide leisure travel
trade and tourism publishers from around the world.

Hosted media are required to attend key ATF 2023 media events such as the media briefings by ASEAN member states and the Tourism Ministers
Press Conference.

Media Entitlements
• 1 entry badge to TRAVEX and ATF Official Functions
• Entry to media briefings by ASEAN Member Countries and the Tourism Ministers Press Conference
• Entry to all official TRAVEX functions and evens
• Complimentary airport transfers and local coach transfers from official hotels to exhibition venue and official functions
• Complimentary pre tours (subject to available seats)
• Special rates to post tours.

Asean Tourism Forum Travel Exchange 2023: Important Dates

15 October - 15 November
30 October 2022 30 November 2022 24 December 2022 24 January 2023
2022

Open registration for Deadline for early bird All registrants will be Deadline for Hosted Buyers Hosted buyers will
exhibitors, buyers and rates notified of application to submit their signed be notified of hotel
media status via email agreement online accommodation allocated
 Host Destination
With over 17,000 islands spreading between the Pacific
and Indian Ocean, it is the world’s largest archipelago.
Indonesia has more than 300 ethnic groups with over
500 spoken languages bridging the continents of Asia
and Australia; a multitude of amazing landscapes and
biodiversity stretching along the equator line; this is
Indonesia, a land of endless spectacular wonders!
As the largest archipelagic country in the world,
Indonesia is blessed with so many different people,
cultures, customs, traditions, artworks, food, animals,
Mandalika
Labuan Bajo
plants, landscapes, and everything that made it almost
Lake Toba
like 100 (or even 200) countries melted beautifully into
one. Every island here is a unique mixture of natural
splendors and different cultures of people who live
upon it; from the vibrant tourists’ paradises of Bali and
Lombok to the mysteriously shrouded cultures of the
Asmat in Papua and those who dwell the highlands of
Toraja in South Sulawesi.
Situated at the heart of the world’s precious coral
triangle and along the Ring of Fire, Indonesia’s
countless wonders stretches from mountain tops all
the way to the bottom of its vast seas. Indonesia’s Borobudur Temple
extensive coral reef is regarded as the richest and
most diverse in the world; simply the ultimate paradise
for divers and underwater enthusiasts.
With rich history that dates back for centuries,
Indonesia also holds some of the most fascinating
monuments of human civilization. Among these is
the imposing Borobudur Temple in Magelang, Central
Java which the largest Buddhist monument that
still stood majestically today with all its spectacular
features. Equally fascinating is the Prambanan Temple
Compounds which is one of the biggest in Southeast
Asia. Likupang
The ever-intriguing, ever-intoxicating land holds some
of the greatest adventures you will ever experience on
the face of the earth. With all its abundance splendors,
it would take a lifetime to explore all the wonders of
the archipelago, and still left you craving for more. As
the country of the ultimate in Diversity, there’s sure
everything for everyone here.
Welcome to Wonderful Indonesia!
Explore Yogyakarta Plan Your Trip to Yogyakarta
HOW TO TRAVEL TO YOGYAKARTA?
Yogyakarta, is the cradle of civilization on Java.
This city was the seat of power that produced BY AIR
the magnificent temples of Borobudur and ROUTE: KUL - YIA ROUTE: SIN - YIA
Prambanan in the 8th and 9th centuries and the
new powerful Mataram kingdom of the 16th and
17th century. Flight Route Schedule Flight Route Schedule

Today, it is also renowned as “ Jogja Istimewa “, or Air Asia AK 346 KUL – YIA 09.40 – 11.20 Air Asia QZ 659 SIN – YIA 11.15 – 12.25
“Special Jogja” a tagline that elaborates its special Air Asia AK 346 KUL – YIA 09.40 – 11.20 Air Asia QZ 658 YIA – SIN 07.25 – 10.45
values. Air Asia AK 348 KUL – YIA 15.25 – 17.05 Fly Scoot SIN – YIA 06.55 – 08.25
This city is one of the foremost cultural centers Air Asia AK 347 YIA – KUL 11.45 – 15.15 Fly Scoot YIA – SIN 09.20 – 12.45
of Indonesia. From strolling through the living Air Asia AK 349 YIA – KUL 17.30 – 21.00
museum of the Kraton (Sultan’s Palace), to
hanging out at the famous Alun Alun, to watching From Jakarta
silversmiths produce amazing jewelry at Kotagede
and maybe try a splurge of shopping up at BY PLANE: Multiple airlines (Garuda Indonesia, Citilink, Batik Air, Lion Air, SuperJet, and
Malioboro road. Air Asia) offer direct, non-stop flights from Jakarta’s Soekarno–Hatta International Airport
Cengkareng Jakarta (CGK) to Yogyakarta International Airport (YIA). The flight takes a little
Chasing sunrise in famous temples like over an hour.
Prambanan and Borobudur are only some of
the many more ways to never get bored in this BY TRAIN: There is a regular train from Gambir Station Jakarta to Tugu Station Yogyakarta
bustling city. That is the centre of Indonesian (about 7 hours) and other neighboring major cities.
higher education and creative culture with its
many artists and creators. BY BUS: Yogyakarta is also easily accessible by bus which takes a little longer than traveling
by train, about 9 hours.

From Bali

BY PLANE: Some airlines offer direct flights from Bali’s I Gusti Ngurah Rai Denpasar Bali
(DPS) to Yogyakarta International Airport (YIA) (Garuda Indonesia, Air Asia and Lion Air). The
flight takes about an hour and a half.

From Surabaya

BY PLANE: Several airlines offer direct flights from Surabaya Juanda International Airport
(SUB) with international and domestic route.
ATF TRAVEX VENUE

Exhibition at Jogja Expo Center Jogja Expo Center:

JEC’s strategic location makes it as the right Address:

choice for deploying large-scale exhibition
event such as computer exhibition, clothing
exhibition, craft and textile expo, automotive
expo and many more.
With a capacity up to 400 booth spaces and
large parking area that accommodates up to
600 cars has made JEC the biggest venues in
Central Java and Yogyakarta Special Region
until today.
Jl. Raya Janti Jl. Wonocatur, Wonocatur,
Banguntapan, Kec. Banguntapan, Kabupaten
Bantul, Daerah Istimewa Yogyakarta 55198
Phone:
(+ 62 274) 451001
Google Maps:
https://g.page jogjaexpocenter?share
ATF 2023 HOTELS

Official Hotels Partner Hotels

• Artotel Suites Bianti Yogyakarta • Gaia Cosmo
• Eastparc Hotel Yogyakarta • Grand Ambarrukmo
• Grand Mercure Yogyakarta Adisucipto • Grand Inna Malioboro
• Hotel Tentrem Yogyakarta • Grand Rohan Jogja
• Hyatt Regency Yogyakarta • Greenhost Boutique Hotel Yogyakarta
• Jambuluwuk Malioboro Jogja • Ibis Styles Malioboro Yogyakarta
• Melia Purosani Yogyakarta • Novotel Suites Yogyakarta Malioboro
• The Phoenix Hotel Yogyakarta M Gallery • Prime Plaza Hotel Jogjakarta
by Accor • Swiss-belboutique Yogyakarta
• Royal Ambarrukmo • The 1O1 Yogyakarta Tugu
• Sheraton Mustika Yogyakarta • The Alana Yogyakarta Hotel &
• Yogyakarta Marriott Hotel Convention Center
• The Jayakarta Yogyakarta Hotel & Spa
• The Manohara Hotel Yogyakarta

Shuttle Transfers
Shuttle transfers between official hotel /
venue / official functions will be provided for
ATF 2023 Hosted Buyers and Hosted Media,
and all other participants who booked their
hotel accommodation at any one of the
official hotels

*) for shuttle and official hotel for the ATF Travex kindly refer to the official
website of ATF: www. atf2023.indonesia.travel
For enquiries please contact ATF 2023 Secretariat
c/o
Karma Events
Jl. Lingkar Utara 234 Yogyakarta 55281, Indonesia
Phone : +62 274 6411 819
Fax : +62 274 6411 825
Email : travexatf2023@karmaevents.co.id

TOURISM FORUM
www.atf2023.indonesia.travel 2023
YOGYAKARTA - INDONESIA
19-22 JANUARY 2023