FIXED SHOP

RETAILERS
GROUP 9
THE FIXED SHOP RETAILERS CAN BE CLASSIFIED INTO
TWO DISTINCT TYPES BASED ON THE SIZE OF THEIR
OPERATIONS

SMALL SHOP-KEEPERS LARGE RETAILERS

DIFFERENT TYPES OF RETAILERS FALLING
UNDER THESE TWO HEADS ARE

• General stores
• Speciality shops
• Street stall holders
• Second-hand goods shop
• •  GENERAL STORES
• These businesses provide a wide range of products necessary to
meet the day-to-day needs of customers in the surrounding
area. They stay open for longer periods of time at convenient
times and frequently offer credit to some of their regular
customers.

• SPECIALITY SHOPS
• Rather than selling a wide range of products of various types,
these retail establishments specialize in the sale of a single
product line. Speciality stores are typically located in a central
location where a big number of clients can be drawn and they
offer a diverse assortment of goods to customers.
For example furniture stores only deal in furniture.
• STREET STALL VENDORS
• They cater to passing clients and specialise in low-cost items such
as hosiery, toys, cigarettes, soft drinks, and other items. They
receive their goods from both local and wholesale sources.
Because a stall's total size is so small, it can only hold a minimal
amount of merchandise.

• SECONDHAND GOODS SHOP

• These stores sell used or secondhand items such as books,
clothing, autos, furniture, and other household items. The shops
selling used goods may be in the form of stall with very little
structure such as a table or a temporary platform to display the
books at street crossings or in busy streets, or they may have
reasonably good infrastructure , as in the case of those selling
furniture , used cars, scooters, or motorcycles. 
•
•
•
DEPARTMENTAL
STORES

A departmental store is a large

establishment offering a wide variety
of products, classified into well-
defined departments, aimed at
satisfying practically every customer’s
need under one roof.  It has a number
of departments,  each one confining
its activities to one kind of product.
 •

  (a) A modern departmental store may provide all facilities

such as restaurant, travel and information bureau, telephone
booth, restrooms, etc..,
 (b)These stores are generally located at a central place in
the heart of a city, which caters to many customers 
(c) As the size of these stores is very large, they are generally
FEATURES: formed as a joint stock company managed by a board
of directors
(d) A departmental store combines both the functions
of retailing as well as warehousing. They purchase
directly from manufacturers and operate
separate warehouses
(e) They have centralized purchasing arrangements.
•
 1.Attract large number of customer .
ADVANTAGES 2.Convenience in buying
OF RETAILING
THROUGH 3.Attractive services
DEPARTMENT
AL STORES 4.Economy of large-scale operations

5.Promotion of sales
 1.) Lack of personal attention
DISADVANTAGES OF
RETAILING 2.) High operating cost
THROUGH DEPARTMEN
TAL STORES
3.) High possibility of loss

4.) Inconvenient location  

 CHAIN STORES OR MULTIPLE SHOPS
•  They are also known as multiple shops which function under one brand and have common ownership.
This is branches or outlets of a single brand that are spread across the country. These type of shops
were first established in America and now have become popular all over the world. Some examples
of multiple shops are Croma and Dmart 
• Features Some of the crucial features of departmental stores are: 
• .Chain stores also follow the method of centralized purchasing because the head office sends the
product to individual chain stores for sales.
• The chain stores are located near populist areas with the idea of remaining close to its target customers
• The control and responsibilities of the chain store are in the hand of the branch manager or store
manager. 
• He/she is responsible for giving reports to the head office regarding the performance of the chain
stores.
  
ADVANTAGES AND LIMITATIONS OF
RETAILING THROUGH CHAIN SHOPS
• •
•
•  LIMITATIONS 
• ADVANTAGES 
• Economies of scale • Limited variety
• Standardized product • Lack of personal touch
• Public confidence •  Inflexibility
• Division of risk
• Divided attention
• No, bad debts
•    • No facilities
•
•
Thank you!
Done by: J. Jeyasree
                 B. Nivedha
                 M. Harishitha
                 B. Shruthi