**Dear Mas Alvian, berikut storyline untuk video commercial Mycotech. Durasi max.2 menit.

Boleh Mas Alvian dikreasikan yang terbaik. Hanya yang penting story line nya sesuai dengan
guide berikut. Lalu, di setiap part, ada beberapa footage yang bisa digunakan oleh Mas Alvian.
Kalau Mas Alvian berkenan menambahkan footage juga boleh saja. Terima kasih. - Michael

Part 1 : Hook - sesuatu yang menarik orang (feo)

Recently, we have been excited about the most stunning fashion at Paris Fashion Week. But,
did you know that animal leather materials promote 50% of potable water consumption, and
18% of high CO2 emissions? We know you’re shocked. But worry not, there’s still hope for
fashion in a sustainable way. It’s not leather, but better. Let us introduce you to Mycotech.
Footage: https://www.youtube.com/watch?v=bFeUkre0qQQ tas kulit valentino

Part 2 : Introduce Mycotech / sdikit history/ dan Value Propositionnya

Mycotech Lab was started as a mushroom gourmet. After one year of growing mushroom
medium, Mycotech found that the bags that they used to grow mushrooms have become
hardened and hard to break down. Then, Mycotech initiated a research to develop this
phenomenon until finally producing this material into pilot scale.

Mycotech Lab was then founded in 2015 already with strong knowledge and experience with
mushroom technology and business of their 5 co-founders and now 40 employees with its
mission “To grow sustainable material for better life”.

Footage:
https://drive.google.com/file/d/1hh48xHUlq61F9DLPALpzXlGpbhzdtGdH/view?usp=sharing

https://drive.google.com/file/d/1WQ3o7UUZtCfesAWajXgsCJbJDMW_9cvV/view?usp=sharing

Part 3 : Produk Mycotech → Mylea (aplikasi, brief tentang pembuatan , keunggulan

dibanding kulit biasa)
Mycotech Lab introduces to you, Mylea, our solution to the environmentally harmful animal
leather. Our Mylea is made from agricultural waste binded with Mycellium mushroom to create a
sustainable & vegan alternative to regular animal leather. Not only that, Mylea also requires less
time, less energy, less water in the process which in the end successfully produces the strong,
flexible, and customizable colored Mylea that can be transformed to various products, from
furniture to fashion and many more.

Foto-foto Mylea:
https://drive.google.com/drive/folders/1ZXUdQkQMsB85nRN1PbZqIZ-sNoyba9va?usp=sharing
https://drive.google.com/drive/u/8/folders/1vKCNKKVCR1aoAFMGLk2Bjhwx6MWIiZqR

Perbedaan Mylea (kulit jamur) dengan kulit biasa:

https://drive.google.com/file/d/1NfvRhVeIj2KnuMuGbokwx8vAk_cJqPMB/view?usp=sharing

Part 4 : Past brand records (Doublet, Hijack, Apakabar, Pala Nusantara)

In the openings of 2022, we have showcased and launched several collaborations. For the
second time in six months, our MYLEA was featured in Paris Fashion Week through the
collection of the brand DOUBLET. We also featured our MYLEA sandals collaboration with
Hijack Sandals through exhibitions in Japan and Indonesia titled “Walk The Future”. Lastly, we
also launched our accessories collection with APAKABAR where we successfully revamped the
unused mycelium leather waste into beautiful functional pieces. But, that’s not the end of it,and
we are looking forward to more exciting collaborations in the future!

Doublet Fashion Show :

https://drive.google.com/file/d/17ymicSJRhmiE3l_I3A1cRqGX27ajere2/view?usp=sharing
Hi Jack Collaboration :
https://drive.google.com/file/d/1pMlSRr477OsdpDkGYgtdYJ3WxPCcX7oA/view?usp=sharing
https://drive.google.com/drive/folders/1aJcslHrRrf7LP5I_9Gi86vZoOuS57a4Y?usp=sharing
https://drive.google.com/drive/folders/1X7--iZ9LDzDHxejAxjZb4bf_P3miOhDN?usp=sharing
https://drive.google.com/drive/folders/1-OPv2eK-oW9IU1kCLkAe29IQMRdreU5I?usp=sharing

APAKABAR :
https://drive.google.com/drive/u/8/folders/198M9KPDC5BNlQvvvzd9l27aQcycKZlZA

Part 5 : Ending / Call-To-Action - line persuasive -> ajakan untuk menjadi partner dengan
Mylea
So, what are you waiting for? Let's create your dream product together with Mylea. Become an
agent of change to create a better world together with Mylea.

Logo MYCL dan MYLEA :

https://drive.google.com/drive/folders/1UAyeFmJV8W-qX-DBDztiFdXjDTOmkK8l?usp=sharing

Footage:
1. Seperti part 1, coba awali video dengan polusi karena kulit hewan biasa.

Script VO:

“Leather products have produced among the highest margins of products in the fashion world.
But, Did you know that GLOBALLY, the production of animal leather consumes HALF of the
drinking water supply, taking one-third of the global landmass, and contributing 18 percent of
CO2 emissions? This may be shocking, but worry not, there’s still hope to make the fashion
world more sustainable. And… It may just come from an Indonesian company working with our
down-to-earth friend: Mushrooms! Let us introduce you to Mycotech Lab!

Mycotech Lab was first founded in 2015 , already with strong knowledge and experience with
mushroom technology and business with their 5 co-founders and now 40 employees with its
mission “To grow sustainable material for a better life”.

Our main product, Mylea, offers an alternative to environmentally harmful animal leather. Mylea
comes from the mycelium part of mushrooms that are binded with agricultural waste to create a
sustainable & vegan alternative to regular animal leather. Not only that, Mylea also requires less
time, less energy, and less water in the process which eventually produces the strong, flexible,
and customizable colored Mylea that have various applications, from fashion to furniture and
many more!
Mylea has successfully proved its worth and gained attention from around the world. For the
second time in six months, our MYLEA was featured in Paris Fashion Week through the
collection of the brand DOUBLET. We also featured our MYLEA in collaboration with Hijack
Sandals through exhibitions in Japan and Indonesia titled “Walk The Future”. Lastly, we also
launched our accessories collection with APAKABAR where we successfully revamped the
unused mycelium leather waste into beautiful functional pieces. But, that’s not the end of it, and
we are looking forward to more exciting collaborations in the future, especially with you!

So, what are you waiting for? Collab with us and create the dream eco-friendly products for a
better world together with Mylea.