Explain factors that influence

Identify the different types

individuals to pursue
of entrepreneurs entrepreneurial outcomes

Explain how entrepreneurs

Describe the entrepreneurial think and how they make
process decisions

Describe the typical Explain the role of risk and

characteristics of a Filipino Failure in the entrepreneurial
entrepreneurs process
•
 ❑ Innovations in ❑ Individuals have
the form of new substantial value
products, new and profits from
❑ The role of the
processes, new innovation
markets, and
entrepreneur is the
new
❑Entrepreneurs
process of economic
organizations.
introduce to the
transformation. Through market
their;
• Business ventures
▪
▪

▪
The entrepreneurial discipline is often referred to as the “entrepreneurial process”

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REAPING THE
RETURNS

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•
•
•

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•

Explain the role of risk and

•
Failure in the entrepreneurial
process
❑Identify the various sources of ideas for
entrepreneurial ventures.
❑Discuss the alternative methods for generating
ideas for a new venture.
❑Discuss emerging trends that could be the
source of new venture ideas.
❑Explain the factors contribute to creative
thinking.
❑Explain the role of creativity in generating new
venture ideas.
❑Utilize some techniques in creating problem
solving.
❑CRITICAL THINKING use of systematic and
logical analysis.
and can be means of generating business ideas.
❑CREATIVE THINKING nonsystematic and
discontinuous, lateral thinking.
 SOURCES OF IDEAS FOR
ENTREPRENEURIAL VENTURES

❑ From the PRODUCT . from existing

product or service in the market
differentiating by changing its shape, size,
color, and contents ex. Lot's a Pizza square
pizza
❑ Annoyance-driven Innovation because of the
dissatisfaction with those available product
or service available in the market.
 SOURCES OF IDEAS FOR
ENTREPRENEURIAL VENTURES

❑ From the PROCESS. Change in the

production or distribution. Ex.
Packaging pan desal.
 SOURCES OF IDEAS FOR
ENTREPRENEURIAL VENTURES

❑ From the PERSON. From his or her

hobbies, interest, skills even
travels. Ex. Handicraft business
• Prior employment. Business ideas
from your previous employment
ex. Teachers who build Training
institution
METHODS FOR GENERATING OR
TESTING NEW IDEAS

Creative Thinking and

Logical Thinking
GENERATING IDEAS THROUGH
LOGICAL THINKING

❑LOGICAL THINKING Refers to a

systematic and rational way of providing
answer to a question. It follows steps in
responding to an inquiry. This can also be
utilized in development of business ideas.
 GENERATING IDEAS THROUGH
LOGICAL THINKING

• STATISTICAL ANALYSIS systematic analysis of data generated

from a survey of individuals.
• MARKET ANAYLSIS Various factors that affect the demand for
a particular product or service.
• SWOT ANALYSIS (Strengths, Weaknesses, Opportunities,
Threats) usually undertaken to describe the competition within
the industry.
• DELPHI TECHNIQUE. Systematic way of generating ideas from
a select group of individuals using various rounds of
consultation or sessions.
GENERATING IDEAS THROUGH
CREATIVE THINKING

❑Creative thinking refers to a process

that does not follow a systematic or
analytical procedure but look at things
through different perspective.
 GENERATING IDEAS THROUGH
GENERATING IDEAS THROUGH
LOGICAL THINKING
CREATIVE THINKING

• BRAINSTROMING unstructured discussion of elicit ideas.

• PROBLEM INVENTORY ANALYSIS It uses group discussion
methods to elicit ideas from participants.
• FREE ASSOCIATION METHODS It is to elicit unconscious
thought of individuals method has been used in psychology.
• CHECK LIST METHOD It is use by targeting participants by listing
all possibilities that ideas can be connected, reprocessed, and
associated with.
• Substitute, Combine, Adapt. Magnify. Put other use, Eliminate,
Rearrange, S.C.A.M.P.E.R.) by Alex Osborn.
 CREATIVITY: A NEW WAY OF LOOKING
AT THINGS

❑CREATIVITY Can be described as the capacity of individuals

to originate new ideas from ideas the individual has been
previously exposed. The birth of a new idea is done by
connecting an idea with other ideas and transforming these
connections.
❑You can differentiate any good or service depending on your
creativity.
FACTORS THAT INFLUENCE
CREATIVITY

❑PROBLEM SOLVING FACTOR

❑MOTIVATIONAL FACTOR
❑SITUATIONAL FACTOR
❑ORGANIZATIONAL FACTOR
 CREATIVE PROBLEM
SOLVING

❑IS A PROCEDURE OF ANSWERING A

PROBLEM WITH MECHANISMS AND
TECHNIQUES. INCORPORATING
CREATIVITY.
 OSBORN-PARNES MODEL
SIX STEPS OF CREATIVE
PROBLEM SOLVING
❑ SETTING OBJECTIVE. Identification of an
objective that an individual wishes to
achieve.
❑ REVISITING THE OBJECTIVE. It involves
the search for the studies, reports and
papers related to the objective set.
❑ IDENTIFYING THE PROBLEM. Have a
clearer view on what problem to pursue
based on the objective set.
 OSBORN-PARNES MODEL
SIX STEPS OF CREATIVE
PROBLEM SOLVING

❑ LOOKING FOR A SOLUTION. Once the

problem has been identified another series
of divergent thinking and generating ideas
for the solution of the problem is needed.
❑ SELECTING THE SOLUTION.
❑ ACCEPTING THE SOLUTION.