3 CHEERS COST SHEET - ASHOK LEYLAND MANDI /

MEET / ACTIVITY Elements

Gazebo
Chairs
Table
Cool Cage
Standees
Sound
Transportation
Promoter
MANDI & CUSTOMER MEETBranded Tee Shirt
Branded Cap
Keychains
Poster

Driver Meet / Customer Meet

Selfie Cut Out

Influencer Meet / Soft launch / BB

meet
BB / INFLUENCER MEET
Testimonial Videos

Wooden Mobile Stand

Flex Boards
BB BRANDING
Umbrella Activity
Telecalling

Dealer SM Page Management

DEALER CAMPAIGN

Creative Designing
REPORTING 3 Cheers Communication

Toll, Nagar Nigam, Permissions

Total (DELHI)
TOTAL (GURGAON)
TOTAL CAMPAIGN COST
3 CHEERS COST SHEET - ASHOK LEYLAND MANDI / DHABA MEET - DELHI (2 Months)
JUN-JUL 23
Particulars Quantity Unit TOTAL
Cost
6*6 Ft AL Branded Gazebo 2
Pastic Chairs 15
Plastic Table 1
One time buy - to be placed at stall for
1
Water with plastic Glasses
2 Standee 6x3 Ft roll up standees 4
50
AL Dost with Driver - 24*7 & Fuel 50
Setup install, Lead Capture, Flag Install,
50
Poster activity,
For Promoters 8
For Promoters 4
To be distributed at the Setup 750
Self Adhesive 1.5*2 Ft 100 GSM Multi
500
Color Poster

15 Chairs with Vehicle Display with ICV

12
Info and Specs to be shared with the TG

1.5*2 Ft Sized 5mm Sunboard with vinyl

2
pasting

25 PAX - Dinner with Product Info Share

at a Hotel + Projector + Sound + 8*12 BB 6
Flex backdrop

10
Wooden Mobile Holder Engraved with
Ashok Leyland Logo on both sides 150
tentative 6*3Ft Size, Black Back Flex on
30
Iron Frame
6Ft Dia approx AL branded Umbrella 30
Daily Calling and updating the excel with
latest update/status

Regular Promotion on Social Media

Designing & Conceptulaization of

Creative
 Daily Reporting of the event on
Whatsapp Group
Photo Sharing of the events
Soft Copy of Data Collected on Daily
Basis
Followup by our Telecalling team to
provide filtered Leads

Total (DELHI)
AL (GURGAON)
CAMPAIGN COST 0
 DELHI (2 Months)
N-JUL 23
Remarks

AL branded Gazebo for Mandi/Dhaba Setup

For Sitting at the Gazebo + Customer Meet at Demo Site
For Sitting at the Gazebo + Customer Meet at Demo Site
5 Lt Cool Water Jug which will be used every month
to be placed in front of the Mandi Setup
Sound System wit Pen Drive
Ashok Leyland Vinyl Branding on Bonut & Both Doors,
Promoter Cost+ Promoter Logging+Fooding, 2 PROMOTERS 60
DAYS EACH
AL Branded Tee Shirt to be worn by the Promoter
AL branded Cap to be worn by the Promoter
Al Branded Keychains, Silicon Cutout of KEY SHAPE, 15 PER
DAY
To be pasted by Promoters near Big Fleet/Transporter / Visible
Hubs etc, 10 each day
For Sweets & Snacks (10 Customer Meets)

Will be used for Customer Engagement at Mandis and Dhabas,

can be used at Influencer Meet too for Social Media Reels & Posts

BB/Influencer meet at Hotel for Better connect with HNI Prospects

+ Customers

10 Testimonial videos, 4K Quality with BG score, 30-40 secs

each - Delhi Hub
To be distributed at BB/Influencer Meet

15 Every Month at Selected BB shortlisted by Team AL

15 Every Month at Selected BB shortlisted by Team AL

1 Dedicated resource for 3 months - VMT & Himgiri Dealerships

15 Creative / Month for FB & Insta Promotion for 3 months - Both

Dealerships - SM Creative, Content Marketing, Motion Graphic
Content
Designing all Creative for 3 months for SM Platforms - Both
Dealerships + AL Creative adaptations - Standee, Backdrop,
Selfie Cutout, etc
 1 Supervisor to over look the whole Campaign and report all
Activities for 3 months (FOR ALL HUBS - DELHI & GGN)

As per Actuals - Receipts to be provided

Total Activity Costing for 60 Days - Delhi + Sonipat + Bahadurgarh

Total Activity Costing for 40 Days - Gurgaon + Kapasehra + Nuh