Group project

 Make a TV video
 Deadline: the end of March, 2023
The video needs…
1. Introduction (Lead-in story)
2. Presentation
3. Demonstration
4. Call for Action
The presenters need …
 Professional manner
◦ Outfit, voice, face expressions, gestures.
 Fluent speaking
 Good knowledge about the product
 Engagement with the audience
Things to see
 Product image
 Product information (add text)
◦ Product description, Discount information
 Seller’s information
 Demonstration (add text if necessary)
 Product review (if necessary)
Principles
 Choose the right product.
 Get to the point immediately.
◦ You typically only have 60 seconds or less to
advertise your product.
 Explain the benefits of your product.
 Focus on how your product is completely
different than anything else on the market.
 Call for action.
 Show how the product works.
Assessment for Videos
 Quality of the video
 The story / The idea
◦ How well you introduce the product.
 The presentation
◦ How well you give information about the product
 The demonstration
◦ Can you demonstrate all the features that are
claimed?
 The presenter
◦ Can he/ she present the product well?
◦ Can he/ she engage with the audience?
 Grading Fragmentation
1. Teacher Grading  60%

2. Peer Grading  20%

3. Group Member Evaluation  20%