WORK EXPERIENCE

MARKETING COMMUNICATION LEADER

Thanh Lich
(PROPTECH/ FINTECH PROJECTS)
HUNG THINH CORPORATION - APR 2021 - NOW
Build, plan and implement the overall marketing strategy
included branding and online to offline (O2O) strategy to
raise brand awareness on online and maximize purchase at
offline channel throughout online channels.
Launching new platform (GTM Planning & Strategy)
Plan and manage digital marketing budget.
Execute strategic plans for all channels in line with the
company’s business development objectives and market
MARKETING & characteristics and trends.
Worked closely with agencies/stakeholders/service
COMMUNICATION outsources to optimize digital campaign and measure
campaign performance to keep the margin on track.
Work closely with creative team: to brainstorm, optimize
10S SUMMARY ABOUT 9X GIRL banner, campaign message, campaign theme to maximize
click-through rate and brand awareness.
I pursue creativity and convey value PROJECT MANAGEMENT | MARKETING LEADER
messages to loved customers. I put VNG CORPORATION | OCT  2020 - APR 2021
my focus into Brand Marketing and Marketing Planning & Budgeting
Communication with insightful Conduct competitive strategic analysis, consumer
segmentation, and consumer insight development
mandatory. Loving creative thinking
Developing strategies and managing marketing
and make it done! campaigns across print, broadcast and online platforms
Define product strategies and road maps
Manage, review and be responsible for the execution of
external & internal communication plans to promote
brand images via various channels.
Direct connect with partners and responsible for App
install, MAU, DAU, Revenue, Develop community...
Manage Team: Sharing and trainning team members
Result: Over 600K App Install after 2 months launching

MARKETING & COMMUNICATION EXECUTIVE

TRUNG NGUYEN INTERNATIONAL | MAY 2018 - 0CT 2020
Develop and excution branding campaigns, new routes
launch plan & year plan
Assist to develop and implement branding, marketing
strategy and activity (ATL & BTL)
Coordinate with cross functions, agencies, partners to to
implement/drive key actions & internal
Carrying out market research in order to keep up to date
with customer trends, as well as trying to predict future
trends
Supervising advertising, product design and other forms
of marketing to maintain consistency in branding
Buid, maintain and develop a good relationship with the
Government Departments, Business Partners, Customers,
Agencies and Media
Management communications crisis
Update and monitor A&P budget & spending

Education MARKETING EXECUTIVE

TOCO TOCO |APR 2016 - MAY 2018
University of Finance Marketing
Oversees the production of all marketing materials,
Bachelor of Marketing including printed documents, media advertising spots,
website content, and social media accounts
Languages Regularly interacts with marketing managers to receive
information and updates about marketing staff progress
English/ Chinese and results
Mail: anahtl.tni@gmail.com Evaluates marketing reports and sales data compiled by
Phone: (+84) 932 575 830 marketing staff members
DOB: 03 Feb 1995 Monitors competitor activity and brainstorms potential
improvements or changes in marketing strategy,
products, or services