Internship Report

on
Department overview of Marwadi shares and finance limited

Prepared by
Anurag Pipaliya
92000424022

Prof. Ruturaj Doshi

(Guide)

A project submitted
To
Marwadi university

In partial fulfilment of the requirement for the BBA in the faculty of the liberal
studies

MARWADI UNIVERSITY
Rajkot-Morbi Road, At & po. Gauridad,
Rajkot-360003, Gujarat, India
 STUDENT DECLARATION

I hereby declare that this internship report titled “Departmental overview at Marwadi
shares and finance limited”. Submitted by me to the faculty of liberal studies. Marwadi
university is a bonafide work undertaken by me and it is not submitted to any other university
or institution for the award of any degree diploma/ certificate or published any time before.

Place: Rajkot

Anurag Pipaliya
92000424022

MARWADI UNIVERSITY, RAJKOT 1

 COLLEGE CERTIFICATE

MARWADI UNIVERSITY, RAJKOT 2

 COMPANY CERTIFICATE

MARWADI UNIVERSITY, RAJKOT 3

 PLAGIARISM REPORT

MARWADI UNIVERSITY, RAJKOT 4

 PREFACE

 As a part of our course and to gain knowledge in the field of stock market, we have done
this report on “Departmental overview at Marwadi shares and finance limited”.
 The objective of doing this project report is to know the investment value, trading, stocks.
In this report we have included various analysis, overview, and history of the company.
 Doing this report helped us to enhance our knowledge regarding the working and
different concepts of the share market.

MARWADI UNIVERSITY, RAJKOT 5

 ACKNOWLEDGEMENT

We have taken efforts in this project. However, it would not have been possible without the
kind support and help of many individuals and organization. I would like to extend my
sincere thanks to all of them.

We would like to express our special thanks to gratitude to Dr. Sunil Kumar jakhoria, dean,
faculty of liberal studies, Marwadi university, who gave us the golden opportunity to do this
project. Which helped us to know so many new things.

Secondly, we would like to thank prof. Kiran Kumar Agrawal program head, faculty of
liberal studies, Marwadi university, for his encouragement and support which helped us to
complete our project.

We would like to express our gratitude towards prof. Ruturaj Doshi project coordinator
faculty of liberal studies Marwadi university, for their guidance and support in completing
our project.

MARWADI UNIVERSITY, RAJKOT 6

 EXECUTIVE SUMMARY

Marwadi shares and finance limited company in its stock market industry it’s very complex.
We have learned a lot about mutual funds, stock market, trading, options etc.

After research we have found that Marwadi shares, and finance limited is very large in terms
broker and various departments. They have a good brand value that attracts the customers.

SWOT analysis shows that the company is performing well. After that PESTEL analysis
shows that the financial industry is most important for economy of the country.

This report has widened the knowledge about the stock market, and how the share market
plays the vital role in our economy.

MARWADI UNIVERSITY, RAJKOT 7

 TABLE OF CONTENT

No. Topic Page No.

1 Introduction 9
2 History 10
3 SERVICE INTRODUCTION 12
4 SWOT ANALYSIS OF COMPANY 14

5 VISION AND MISSION OF COMPANY 15

6 DEPARTMENTAL STUDY 16
7 Overview of Industry and Major Player 20
8 Porter's Five Force Model Analysis 27
9 Learning from Internship 29
10 CONCLUSION 30

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INTRODUCTION AND HISTORY OF MARWADI SHARES FINANCE
LIMITED

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  INTRODUCTION
Marwadi Group is a leading financial services provider offering a comprehensive suite of
services for creating and managing wealth. While you invest your hard-earned money in
financial securities, they invest in their relationships. they share accurate insights and ensure
that our front-end and back-end Infrastructure is state-of-the-art and backed by latest
technology. And most importantly, all relationships are nurtured on the tenet of
uncompromising integrity.

Through their network of professional team members, which comprises 800 employees
across 97 branches, and 450+ channel partners, their services and tools empower us, as their
client, to compete successfully in the market and generate superior returns on your
investments. Putting the interests of “You – Our Valued Clients” first – every time, they have
earned the trust of over 4.10+ lakh investors.

 HISTORY
Marwadi Shares & Finance Limited was incorporated in 1992 with the vision of providing
superior and innovative financial services to meet the emerging needs of the investor
community. The Company became a corporate member of the National Stock Exchange of
India (NSE) in 1996 and launched depository services of Depository Participant under
National Securities Depository Limited (NSDL) in 1999. In the years since, from our humble
beginnings, committed to the principles of professionalism, speed and ethics we have
catapulted our growth to emerge amongst the leading retail broking houses in India.

1992 – MSFL was incorporated by first generation.

1996 – Became a corporate member of National Stock Exchange of India (NSE)
1998 – Became a member of Saurashtra Kutch Stock Exchange (SKSE)
1999 – Launched Depository service of Depository Participant under National Depository
Security Ltd. (NSDL)
2000 – Commenced Derivative trading after obtaining registration as clearing and Trading
Member in NSE.
2003 – Marwadi commodity broker ltd. became a corporate member of the National
Commodity and Derivatives Exchange of India Ltd. (NCDEX)

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 -Marwadi Commodity Broker Ltd becomes a corporate member of the Multi Commodity
Exchange of India Ltd. (MCX)
2004 – MSFL launches depository services of Depository Participant under Central
Depository Services (India) Ltd.
2005 – MSFL launches its first online trading platform on desktop and web based.
2006 - MSFL converted to Limited Co. (Marwadi Shares and Finance Limited) the company
raised private equity from ICGU Limited, a wholly owned subsidiary of India Capital Growth
Fund.
2007 – Attracted Private Equity Investment from Reputed Investors Caledonia & ICGI.
2008 – Adjudged the 5th Largest Broking House by Dun & Bradsheet.
2009 – Growing Institutional Business. Moves in to 90000 Square feet State of Art
Infrastructure. Marwadi Commodity Broker Ltd. Become member of NSEL.
2010 - Register as Pop for NPS introduced by Gov. of India. Lunched new scheme of PMS.
MSFL increased its prominence significantly in institutional broking and capital market
dales.8
2011 – MSFL launches its first mobile trading application.
2015 – Obtained Merchant banking License
2017 – MSFL launches ‘MSFL Connect’ the latest mobile trading application
- MSFL launches ‘Marwadi Click’ the latest web-based trading platform
- Marwadi group completes 25 years in the financial services business
- MCBPL has taken membership of ICEX in 2017 and active broker on diamond derivative
contract.

 SERVICE INTRODUCTION:

The provider of the service is MSFL. MSFL, one of the largest depository participants, has
been offering services for insurance and mutual funds. MSFPL is ISO 9002 certified for its
demat services. In Saurashtra, there are now 27 MSFL sites. MSFPL is a top-notch service
provider. MSFL strives to employ cutting-edge technologies and provide clients with services
quickly. Because clients don't want any delays in their work, MSFPL has established a
distinct section for customer service. The following are the primary services offered by
MSFL: - Stock Brokerage (NSE, BSE, F&O) Services DEMET (NSDL, CDSL)

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Commodities & Derivatives (NCDEX & MCX)

General and Life Insurance (Corporate Agent of TATA-AIG)

 The Mutual Fund

Cash buying and selling, derivatives trading on the NSE and BSE (Bombay Stock Exchange),
depository services through national securities depository ltd. (NSDL), and insurance
products as a tied agent of TATA-AIG Life Insurance Company Ltd. are some of the
financial products provided by MSFL, a financial services group. MSFL is a ten-year-old
company that provides financial solutions to investors. The mission of MSFL is to maximise
client wealth. MSFL employs highly educated personnel and cutting-edge financial
technologies. Their track record of providing investment services is impeccable. Their demat
services are the easiest to acquire in the Saurashtra area.

Gates passing system This system's goal is to prevent outsiders from entering the MSFL. The
person seated opposite from you must first provide you a gate permission if you want to
attend MSFL. One can enter the first floor of MSFL without a gate pass. Nevertheless, entry
to the other four stories requires a gate permit. After the visit, the visitor must sign out of the
person he met.

 Other services provided by MSFL

 Trading services

It is a computer-powered service. This service is only accessible via computers. Clients must
visit the office before trading. They need to log into the computer to get started. For instance,
a client must go to the appropriate office where a screen shows the share price and refreshes
it often if they wish to trade on the NSE (National Stock Exchange). The client is now aware
of the share price movements. Therefore, he will decide which companies' shares, both for
purchasing and selling, he wants to trade. There aren't many businesses here.

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  Internet services

Customers or clients can use this service without physically visiting the share brokerage
office by using their own computer. The internet also offers these services. It is only
accessible to users who have registered. The deposit is made right here. Users must input
their password before they may update the data on their computer screen. It will be helpful to
stock traders since it might be used to frequently update data. Another advantage is that
clients may access trade information at any time and from any location.

 Demat Services

DEMET is the abbreviation for share dematerialization. MSFL is a member of the NSDL
(National Securities and Depository Ltd.). Additionally, it is the understanding that clients
and D.P. have come to (Depository Participant). To create a Demat account, clients must
provide a picture, proof of current identification, and their residential address. Regarding
scheme charges, the changes are made. The cost of the plan charges for the consumer's
lifetime ranges from $200 to $3,000. To create a demat account, you will also need an
opening package, which includes items like a trading book. The customer must complete the
DRF first (Demat Request Form)

SWOT ANALYSIS OF COMPANY

 STRENGHTS:
 Well maintained infrastructure

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  On- line trading products
 Lowest brokerage and other charges less than companies
 The best investments advise
 Research and reports
 One of the best DP in India
 Dedicated, intelligent staff

 WEAKNESS:
 Less awareness in the market
 Time consuming process for account opening, resolving, the problem of the
customers, etc.
 Service quality is not maintained accordingly how they are promoted.

 OPPORTUNITIES:
 Slope of the stock market towards delivery-based transition
 Large potential market for delivery and intraday transactions
 Open interest of the people to enter in stock market for investing
 Attract the customers who are dissatisfied with other broker & DPs
 Large untapped market in the Saurastra region of Gujarat

 THREATS:
 Decreasing rates of brokerage in the market
 Increasing competition against other brokers & DPs
 Poor marketing activities for making the company known among the
customers
 A threat of losing clients for any kind of weakness of the company

 Losing the untapped market with the entry of the competitors.

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 VISION AND MISSION OF COMPANY:

 To be a world class financial services provider by arranging all conceivable financial

services under one- roof at affordable costs through cost effective delivery systems
and achieve organic growth in business by adding newer lines of business.

 Their mission is more transparency in trading and options. People should more
knowledge about stock market. How people can make more money through stock
market. People can get a benefit of our services.

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 DEPARTMENTAL STUDY

 Marketing Department

A market is the exchange of goods and services between buyers and sellers. It includes a
number of related activities designed to coordinate the production, marketing, distribution,
and pricing of a thing or service in order to meet the needs of the producers and the
consumers who are the parties to the exchange. Simply put, marketing focuses on identifying
and meeting social and human requirements. One of the simplest definitions of marketing is
"meeting demands profitably."

 Accounting

Both Mr. Sureshbhai and Mr. Vithlani bhai oversee this division. Here, all accounts
pertaining to labour are finished. All monitoring transactions are entered and sent from this
location. In other words, this is where all tasks pertaining to money are finished. All choices
relating to the allocation or transformation of monies are made here. This section also
contains the records of transactions involving banks, as well as the creation of bank balance
and statement records.

 Finance Department

Financial management is the managerial task of organising and overseeing a company's

financial resources. To accomplish the main goal of a corporate organisation, it is an
integrated decision-making process that deals with purchasing, financing, and managing
assets. It might also apply to a decision made during preparation with the purpose of
maximising shareholder wealth.

 IT Department

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The IT Department is responsible for providing the infrastructure required for automation. It
benefits operational units by adopting network and operating system governance by
providing them with the tools they require.
- Its key duty is to keep the network operating efficiently.
-Application creation, website upkeep, and technical support are among the IT department's
primary responsibilities.

 Risk Management System

This Department determines and approves the margin based on the client's historical
performance and the broker's advice.
Marwadi software's margin approval process. When approving requests, they take the client's
past transactions and history into account. If a customer does not have the required margin,
RMS cannot let them to participate in a trade or investment.

 Operation Department

The operating department completes trade bill procedures. After the markets shut at 3.30
p.m., this Department receives data from NSDL&CDSL and finishes the majority of its work
afterwards. F&O, equity, and commodity contracts and billing. They send their client's bill
and contract via software. The transaction that their clients made is shown on the bill.

 Collection Department

The collection department contacts the customer by phone, mail, or message to obtain the
required margin in order to protect the client's margin.
Customers must maintain margins that are equal to or greater than the securities they have in
their de-mat accounts. The corporation may sell the securities housed in the client's de-mat
account to recover the debt if the client fails to pay the margin amount. They also charge
interest on the margin after the time frame they define after Trading + 2 Days.

 IBT Department:(Internet Base Trading):

This department promotes internet-based trading to its clients through online trading and the
MSFL connect application. To ensure that their clients' trading over the web and apps

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operates well, they work on MSFL Connect. Using online commerce to address their
customers' issues. Developing and testing new features for premium client software, Web
Trading, or MSFL Connect. This department promotes internet-based trading to its clients
through online trading and the MSFL connect application. To ensure that their clients' trading
over the web and apps operates well, they work on MSFL Connect. Using online commerce
to address their customers' issues Developing and testing new features for premium client
software, Web Trading, or MSFL Connect.

 KYC Department

opening a new account process (Demat Account)

The required documents include Aadhar cards, PAN cards, address proof, and bank
passbooks.

Once an account is opened, the Customer Identification Process, often known as KYC, is
modified (Know Your Client). ALL applicants/investors (including current investors and
joint holders) must now follow Know Your Customer (KYC) regulations prior to making a
capital market investment, regardless of the amount invested.

 Mutual Fund & IPO Department:

Three main types of mutual funds are available for investing in mutual funds.

1.Equity

2. Debt

3. liquid

Employees provide advice to consumers who are interested in purchasing mutual funds. The
whole procedure, from the IPO form through the IPO listing, is covered by the IPO
Department. As the Head Office, they deliver genuine IPO paperwork to their Branch.

 Clearing and Settlement Department

In the clearing and settlement division, securities are settled in compliance with NSDL and
CDSL rules. Every broker exchange security in the -T+2 format. The customer received their

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securities within the trading window plus two days. If a client has shorted securities, the
shares will be sold at auction on the fourth day, and the client will be liable for any fines
imposed during the auction. The act of carrying out a buy or sell order is known as trade
execution. T Day is when something occurs. Clearing is the process by which the responsible
body determines the number of shares payable by the seller and the amount due by the buyer
for each transaction.

 Trading Room:

Trading Room, where users could buy and sell assets using Marwadi's Trading Software. To
buy and sell stocks, a client phones the operator using the client identification number issued
by the company and given to them in the trading room. Investors and traders who don't utilise
trading programmes to purchase and sell stocks are the main users of this service. MSFL
Connect, a trading tool provided by Marwadi Shares and Finance. The client will be able to
trade effectively and save time thanks to it. Operators also provide their customers with the
pertinent data on their Fund Balance and Margin Availability.

 Human Resource Department

Manpower planning is HR's main responsibility. When planning the workforce, the HR
department takes the needs of the employee at various organisational levels into account.
Manpower planning takes shape with the help of multiple department HODs or other
significant departmental staff.

Overview of Industry and Major Players

 THE BROKERAGE INDUSTRY

The brokerage industry is currently home to a large number of businesses (private or

unorganized). In reality, a fragmented sector has a wide range of participants. As a result,

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there are many companies offering similar goods on the market, which is known as
"monopolistic competition."

The Indian stock brokerage industry predates all others worldwide and was established before
the BSE in 1875. Despite several changes over the post-liberalization period, the industry has
found a route to long-term growth.

Financial brokers offer financial support to both businesses and individuals. With the
provision of services like wealth management and investment consulting, the broking
industry in India is shifting from a transaction-based to a fee-based one. In addition to
providing advice, brokers can earn money over the long term by participating in fund-based
activities like margin funding and borrowing against shares, which are becoming more and
more common. Financial brokers have improved their marketing skills to help customers
achieve their objectives. They provide a wide range of products and services to help their
clients expand.

A significant increase in trade activity led to an increase in the industry's popularity. Stocks,
commodities, and currencies have all generated profits for financial brokerage businesses.
The brokerage sector includes a number of company categories, including full-service,
discount, and hybrid.

According to NSE active clients, full-service brokers would hold a 58 percent market share of
the whole broking business in FY 2020. the conversion of a trading platform from offline to
online

Using the online-offline paradigm, full-service brokers' revenues increased. Full-service

brokers, on the other hand, have been developing slowly in India, with well-known
businesses losing a significant amount of the market to inexpensive brokers.

 The market's main growth drivers:

Technology advancements are primarily to blame for the rise in investor engagement in
equity markets. The outbreak caused a significant collapse in the stock market. More people
becoming financially literate led to a 130 percent increase in demat account openings. In the
first half of FY 2021, 6.3 million new accounts were established. Since the demonetization of
currency, fintech businesses have considerably aided in the growth of the brokerage sector
thanks to an increase in smartphone users and fast internet at affordable data rates. Retail

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investors choose mobile trading because it provides them with simple, user-friendly apps on
secure platforms.

Indian brokerage businesses provide global investment services that enable its clients to own
blue-chip US corporations. One of the main causes driving enterprises to offer certain
services is the demand for investor portfolio variety. International partnerships between
brokerage firms demonstrate the high demand for all these services. In September 2020,
Vested Finance, a US Securities and Exchange Commission Commission-registered
investment advisor, partnered with Kuvera, an Indian online platform for mutual fund
purchases. This partnership makes it possible for investors to acquire American stocks
through its online platform.

 Market growth is being stifled by a number of factors:

An important reason for the under-penetration of the brokerage sector is a lack of financial
knowledge. Mutual funds, stocks, and shares are not well recognised in India. They lack
knowledge about how to invest in them to obtain high returns as compared to conventional
investment products. A large portion of people are also unfamiliar with basic financial
concepts like asset allocation, the benefits of diversification, and the reward (return) to
variability (risk) ratio.

 Major Player:

 Angel Broking:

Established in 1987, Angel One (Angel Broking), one of India's leading full-service retail
brokers, provides online discount brokerage services. The business provides a range of
services, such as stock and commodity brokerage, financial product distribution, margin
lending, loans secured by shares, and services for investment counselling.

Angel One had 110 branches and 11,000 sub-broker offices spread across 1800+ Indian cities
as of the end of June 2018.

In November 2019, Angel One modified their brokerage programmes in an effort to compete
with low-cost stock brokers like Zerodha. Currently, Angel One provides the flat-rate

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brokerage plan known as "Angel iTrade PRIME". With the exception of stock delivery, this
plan allows you to trade in all market segments (intraday, Futures and options, currencies,
and commodities) for a fixed charge of Rs 20 per trade.

 Zerodha:

India's largest brokerage is called Zerodha. For stock, foreign currency, commodities, initial
public offerings, and direct mutual funds, it provides online flat cost discount brokerage
services. The largest and best-known broker, it.

-Zerodha does not charge a brokerage fee for direct mutual funds or equities delivery deals.
The fixed cost for each intraday and F&O trading is Rs 20, or 0.03 percent (whichever is
lesser). Zerodha would never charge a fee for a transaction of more than Rs 20. (of any size,
amount or segment). At the moment, Zerodha is the best stock broker. They have the best
online trading platform, the best stock broker, and the lowest brokerage fee.

They rose to prominence as India's fastest-growing financial firm via innovation and ongoing
development.

The name of India's most innovative stock broker is Zerodha. Trading Q&A, Coin (a
platform for investing in mutual funds), Varsity (an investor education programme), and Kite
are just a few of the many products that Zerodha has developed (a web and mobile trading
software). Additionally provided by Zerodha are the following platforms: Sensibull (an
options trading platform), Streak (an algorithm & strategy platform), Small Case (a themed
investing platform), and GoldenPi (bonds trading platform).

 Upstox:

Trading opportunities are offered at incredible prices by Upstox, a low-cost trading

organisation based in India. The firm offers trading in a variety of markets, including stocks,
commodities, currencies, futures, and options, through its Upstox Pro Web and Upstox Pro
Mobile trading platforms.

Ratan Tata, GVK Davix, and Kalaari Capital are a few of the investors in Upstox.

The Upstox trading platform offers a wide range of sophisticated trading features, including
trading, analysis, and charting. Using mobile devices and the internet to place orders is made

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simpler by this platform. The Upstox trading platform is built on the Omnisys NEST OMS
(Order Management System) and Omnisys NEST RMS (Record Management System) (Risk
Management System).

With Upstox Pro, you may trade commodities, currency derivatives, equities F&O, and
stocks intraday. Upstox Pro is the title of the premium edition.

Pestel Analysis

PESTEL Analysis, a framework of macro-environmental components used in the

environmental scanning part of strategic management, is an acronym for political, economic,
social, technological, environmental, and legal analysis. It provides a summary of the many
macroenvironmental considerations that the organisation must make and is a component of
external analysis when conducting a strategic analysis or market study. It is a valuable
strategic tool for evaluating the state of the company, its potential, operational direction, and
market growth or decline.

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  Political

Political factors determine how and to what extent a government intervenes in the economy.
Political considerations include, for instance, tax legislation, labour laws, environmental
regulations, trade restrictions, tariffs, and political stability.

India's capital market is highly vulnerable. The political climate in India has changed in the
past, but it is now more consistent. The nation's political instability has a big influence on the
stock market. The Indian stock market has been impacted by political upheavals. The BSE
Index, SENSEX, rises and falls in response to both small and significant political
occurrences, such as a political party defecting from the ruling party and a stock market
crash. Indian capital market, which is speculative and immature. Capital requires a country to
have stable political conditions.

 Economic

Economic considerations include things like inflation, interest rates, currency exchange rates,
and economic growth. These factors have a big impact on how businesses operate and make
choices. For instance, changes in interest rates can affect a company's cost of capital and, as a
result, the pace of development and expansion of a corporation.

The stock market and the Indian government's economic policies are closely intertwined.
Each year, the stock market fluctuates after the government's economic plans are announced.
Business-friendly policies receive positive reactions from the capital market, whilst
undesirable and detrimental measures receive negative reactions. The expansion and
contraction of the capital market are significantly influenced by economic policies, and if any
of these policies are eased, the capital market will either expand or contract. For instance,

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when the 3-G spectrum was allocated, the stock prices of the firms that were granted 3-G
licences significantly increased.

 Social

Social influences include things like the population growth rate, age distribution, career
views, and an emphasis on safety. Both a company's operations and the demand for its
products are impacted by social trends.

India is a country that cherishes its diversity while preserving its unity. While socially rich,
India's financial market is not as developed. Yes, there is a connection between societal
factors and the stock market. Major social issues will have an impact on the capital market;
minor social aspects won't. As an illustration, there was opposition to the use of fresh
vegetables in several locations, and many businesses were closed. Although the impact was
limited to just one firm and had little impact on the overall capital market, Reliance Fresh's
stock prices fell. Social concerns seldom ever have an impact on India's stock market.

 Technological

Examples of technological influences include R&D activity, automation, technical incentives,

and the rate of technological advancement. They can establish entrance barriers, define the
minimum effective production level, and influence the outsourcing decisions. Technology
developments can also have an influence on affordability, quality, and inventiveness.

The stock market is little impacted by technology. India is a developing country when it
comes to technology. Technology factors may have an influence on a particular form while
not having a general impact on the capital market, similar to how social concerns might. The
stock market has not been impacted despite Bajaj possessing a patent for its dts-i technology,
which it has incorporated into its new bike. India constantly goes through smaller-scale
technical development, which is unrelated to the country as a whole.

 Environmental

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Environmental variables include ecological and natural phenomena like weather, climate, and
climate change. These aspects have a big impact on industries like tourism, agriculture, and
insurance.

Environmental factors initially don't have a significant effect on the capital market. But
things have changed, and concern for the environment has increased. This is incredibly
distressing individuals since they don't know whether any business or sector is
environmentally friendly or not. Even though more people, investors, and corporate leaders
are becoming aware of these truths, the capital markets still see the environment as a liability.
They don't want people to know that their strategy doesn't depend on it. Even environmental
performance has a low financial value.

 Legal

Aspects of the law that concern discrimination, consumers, antitrust, employment, and health
and safety are also mentioned. These factors could impact a business' operations, costs, and
product demand. Legal difficulties have a big impact on the growth and stability of the capital
market. The future of the capital market is determined by legal issues relating to any sector or
business. If the Indian government or parliament enacts any of these measures, the industry
will lose motivation. This demonization will lead to the demonization of investors, which
would cause the capital market to deteriorate. A new law that might have an influence on
how the sector functions. In reaction to the Hardhat Mehta scam, new regulations and rules
were created, requiring PAN cards for transactions and questioning investors who made
excessive financial commitments to a small business, among other things. These rules were
intended to safeguard the openness of the financial market, even if investing was discouraged
at the time. Legal difficulties have an impact on the growth and stability of the capital market.

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 Porter's Five Force Model Analysis

Competition in the industry:

The sector is now going through a period of rapid expansion. Though very cyclical, the
brokerage industry is impacted by the level of market activity. Smaller businesses were
driven out of the industry during downturns like the one that occurred between 2008 and
2009. In contrast, the sector is consolidating as a result.

Potential of new entrants:

In addition to the aforementioned, a new entrant needs sufficient finances to meet operating
costs (finance to customers, deposits with exchanges, etc).

Because scale needs are always increasing, the firm will eventually require greater
investments from additional participants. As was previously said, there will probably be a
substantial influx of new competitors. Smaller players, on the other hand, are more likely to
cease operations.

Power of supplier:

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The bulk of businesses are unaffected, with the exception of investment banking, where
employees are in charge of client contacts and must be generously paid.

Power of customer:

This is necessary for the institutional brokerage sector, which has a high number of
transactions and low trading costs. In all retail categories, consumer power is either
incredibly low or non-existent.

Threats of substitutes:

Each company in this industry offers products that are more or less unique. The alternative is
to invest rather than save in a bank rather than a brokerage business because it is not
appropriate for this industry otherwise.

Finally, the sector's competitive advantage is fair to poor. Customer lock-in is minimal, and if
brokerage prices aren't competitive with those of the rest of the industry, consumers will
switch providers. Businesses in this sector only have scale and size to their benefit since it
allows them to take advantage of the low brokerage margins and use their size to reduce
average costs.

MARWADI UNIVERSITY, RAJKOT 28

 Learning from Internship

We want to start by expressing our gratitude to Marwadi University for providing us with an
internship project and to HR Mr. Gaurav Chauhan for helping us secure an internship at
renowned stock trading firm Marwadi Shares and Finance Limited.

I am given a solid grasp of trading and kept up to date on the most recent stock market
developments. The method through which firms promote their shares to the general public
(IPO - Initial Public Offering).

How the Indian capital market (Share Bazar) operates, the roles and limitations of the
regulator SEBI, and how companies abide by the regulator's rules and regulations

With enough experience, you may open your own broker or dealer business. Which assets
perform successfully on the market are known to me. (This demonstrates how tall you are.)

Gaining knowledge about Mutual Funds, Wealth Management, and Financial Planning.
Understanding how people behave in workplace environments.

MARWADI UNIVERSITY, RAJKOT 29

 CONCLUSION

 I want to start by expressing my gratitude to Mr. Gaurav Chauhan, MSFL's HR manager.

He has given me the go-ahead to write a report for an MSFL project (Marwadi Shares and
Finance Ltd.). I also want to thank the whole MSFL staff for taking the time to provide
me with all of the details. I did not come across any unfriendly or obstructive MSFL
employees when completing my project report. Each executive officer at MSFL has an
own personality inside the company, and the environment is friendly. MSFL has a distinct
working philosophy and mission. MSFL is conscious of its objectives and strategy for
reaching them.

MARWADI UNIVERSITY, RAJKOT 30