Chapter 2

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MANAGEMENT

Assoc. Prof. Dr. Trịnh Thùy Anh


KHOA QUẢN TRỊ KINH DOANH

Chapter 2. MANAGER

2
KHOA QUẢN TRỊ KINH DOANH

Chapter 2. MANAGER

2.
1. Levels of 3. Managerial
Managerial
management skills
roles

4. 5. Manager
Personalities ethic

3
KHOA QUẢN TRỊ KINH DOANH

1. Concept

Who is manager?

Ø Person working in
organization, company

Ø Direct Other’s
Ø Lead activities
KHOA QUẢN TRỊ KINH DOANH

Levels of management

Policy CEO, president of


Strategy
Managerial board

Procedure Tactics Director, function


manager

Execution Operation
Team leader

Operation HR Finance Sale R&D


Department departmen department department department
t 5
Planning Organizing Leading Controling

Top
manager

Midle
manager

First-line
manager
KHOA QUẢN TRỊ KINH DOANH

2. Managerial roles
Figurehead
Leader

Interpersonal Liaison

Entrepreneur

Monitor
Disturbance hander

Resource allocation
Decisional Informational
Spokesperson

Negotiator
Disemination

7
KHOA QUẢN TRỊ KINH DOANH

3. Managerial skills

• Environmental and
resource control
Conceptual Human • Organizing and
skills skills
coordinating
• Data analysis
• Growth improvement
Technical skills • Employee motivation,
conflict management
• Strategic management
KHOA QUẢN TRỊ KINH DOANH

Conceptual skills

• Most dificult skill


• Very important for top
manager

Context Identify
analysis the
situation
KHOA QUẢN TRỊ KINH DOANH

Human skills

Understand Comm Connect


unicati
on

Individuals
Organization
Motiva Coordi
tion nation

Leadership
KHOA QUẢN TRỊ KINH DOANH

Technical skills
Top Ability to apply general
manag knowledge and inter-
ers industry into practice

Middle &
first-line Ability to apply
manager professional knowledge
s into practice
KHOA QUẢN TRỊ KINH DOANH

Management skills & management levels


40% 40% 20%
Top
manager
30% 40%
30%
Middle
manager

First-line 20%
manager 40% 40%
Conceptual skills HR skills Technical skills
KHOA QUẢN TRỊ KINH DOANH

The success of the manager

Motiva Opport Succes


Skills
tion unity s
KHOA QUẢN TRỊ KINH DOANH

4. Personality of manager

Thinking

Emotion Behavior

Personality

14
Big five personality traits
Extraversion

Openness to
Conscientiousness
experience

Negative
Agreeableness
affectivity
KHOA QUẢN TRỊ KINH DOANH

5. Ethic of manager
Behavior
Ethics Ethics Ethics Ethics
of of of of
Behave indivi organi profes societ
duals zation sional y
field
Point of view

Standard

Follow the law: ethics


Do not follow the law: non-ethic
Stakeholders & ethics

Stockholders
Suppliers
Managers

Distributors
Company
Employees

Community,
society, Customers
nation-state
Rules for ethical decision making

Utilitarian rule Moral rights rule

Produce the greatest good for Maintain & protect the fundamental
the greatest number of people rights & privileges of people

Practical rule Justice rule

Distribute benefit & harm among


Communicating to people people in a fair, equitable &
outside the company impartial manner
KHOA QUẢN TRỊ KINH DOANH

Ethical decision making


Keep profit
Profit for to invest &
shareholders expand
more

Pay money Reputation Reduce


for fired profit of
employees owners

Do not Children
buy do not
products earn
with enough
children money for
labor living
KHOA QUẢN TRỊ KINH DOANH

Focus points

• What are the roles of manager? What is most


important?
•What are the requirements to be a success
manager?
•What are challenges facing manager?
•Why the manager have to face with ethical
decision?

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