CONCLUSION

The study helped me in understanding the retail sector and the format of organized retail
sector . It also helped in understanding the PACKAGING & LABELLING the factors that they
consider while making the purchase. whiler purchasing the merchandise in the store.

Based on the study and customer 's responses, we can able to fill the gap between the
customers and purchases.

The study helped in understanding the customer behavior and to identify their considerations
during the purchase . This study helps in finding the customersr responses and to make the
services offered By Pantaloons more efficient.

The study helped in finding about the store atmosphere, location , the merchandise offered at
Pantaloos knowledge of the sales force, customer care response and the offers provided by
Pantaloons.

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 SUGGESTION
This research throws light o various pros and cons of Pantaloons and can help Pantaloons to
inprove on different aspects to have an advantage over its peers. Basred on the analysis and
findings of my research, I have given following recommendation.

 Pantaloons needs to improve variety of products and provide space for children coming
with their parents for entertainment and have fun so that visiting Pantaloons will be
exciting for them.
 Pantaloons should include more variety of products in its basket to acquire the
convenience of availability of apparels under a roof provided to its customers. Variety of
products should specially be increased in traditional wear for women, jewellery,
cosmetics, footwear and more variety in watches.
 More computers should be included at exchange counter and number of billing process
and minimize large queues.
 If positive more lucrative discounts and offers should be implemented to attract more
customers. The schemes and offers should be analyzed before generating to customers.
 Staff should be trained up to mark to assist people and to make them understand the
benefits of green card membership which will strengthen customer loyalty.
 Good quality of merchandise which should be tendy and compete with the latest market
trend.
 The Cashiering should be optimized to save time of customers and avoid unnecessary
queues.

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 BIBLIOGRAPHY
For completing this assignment, I took the help from the following sources:

http://www.pantaloons.com

http://www.adityabirla.com

http://www.google.com

http://www.abfrl.com

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