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CERTIFICATE OF AUTHENTICITY

This is to certify that Ehtesam Ansari bearing Roll No. 20BC8670326

Session:

2020-23 has successfully completed the project on “PACKAGING &

LABELLING”

under the guidance of Professor SHADAB AHMED. The project report is

submitted to DORANDA College, Ranchi in partial fulfilment of the

requirements for award of BACHELOR OF BUSINESS

ADMINISTRATION (BBA) during section: 2020-23.

Project guide HOD

Internal examiner External examiner

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DECLARATION

We hereby declare that the project titled "Packaging &Labelling" at

Pantaloons

(ADITYA BIRLA FASHION & RETAIL) is an original piece of research

work carried out by us under the guidance and supervision of Asst.

Professor

SHADAB AHMED. The information has been collected from genuine &

authentic sources. The work has been submitted in partial fulfillment of the

requirement of BACHELOR OF BUSINESS ADMINISTRATION

DORANDA COLLEGE. The training period was of 45 days, which was

started from 26 April 2021 to 10 June 2023.

Place: Ranchi EHTESAM ANSARI

Date: Roll No: 20BC8670326

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ACKNOWLEDGEMENT
There is always a sense of gratitude, which one feels towards his mentor, or "GURU"
who has helped him at one point of time or throughout. I would like to thank
PANTALOONS (ADITYA BIRLA FASHION & RETAIL LTD.) for constant guidance
to conduct the present arduous project and untiring cooperation, which they extended
to me throughout the duration of my summer training. Getting a project ready requires
the work and effort of many people. I would like all those who have contributed in
completing this project. First, I would like to send my sincere thanks to Mrs. KRITI
SINGH (store Manager), for his helpful Hand in the completion of my project and the
other thanks is goes to Mr. Mukesh (department Manager). I would like to take an
opportunity to thank all the people who helped me in collecting necessary information
and making of the report. I am grateful to all of them for their time, energy and
wisdom. I would like to thank my principal DR. V.P. Verma and my class teacher Asst.
Professor SHADAB AHMED whose valuable guidance has been the ones that helped
me patch this project and make it full proof success. His suggestion and his instructions
have served as the maior contributor towards the completion of the project. I shall be
failing in my duties ifI do not express my gratitude to other Faculty members and
friends for their useful advice at various stages. Last but not the least; I would like to
thank the Almighty God for the blessings he showered on me during the project report.
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PREFACE

In every field of education imparted to the student, working on project plays an immense role in
bringing out and exhibiting the qualities which is helpful in implementing student's knowledge in
the practical life. In spite of the theoretical knowledge gained through classroom study, a person
is incomplete if not exposed to the ground realities of the business world. He may have to face
many professional hurdles after his graduation; these will be difficult to overcome without any
firsthand experience of business. In this context, 6 weeks of Internship has been designed to
make the person aware of the happenings of the real business world. A project training is a
temporary endeavor, having a defined beginning and end (usually constrained by date, but can be
by funding or deliverables), undertaken to meet unique goals and objectives, usually to bring
about beneficial change or added value. The temporary nature of projects stands in contrast to
business as usual (or operations), which are repetitive, permanent or semi-permanent functional
work to produce products or services. When it comes to the practical knowledge in 'Marketing
field',there are immense areas to be specialized in. One can go for market survey and the study of
the marketing strategy or to study about the process of Marketing Department in the Firm.
Getting the deep and practical knowledge of this field can be of great help to the students who
are interested in Marketing. This kind of training and projects can help the students to use their
theoretical knowledge on the practical aspects of the field. This project on PACKAGING &
LABELLING at Pantaloon is based on understanding the PACKAGING &LABELLING .

INDEX
CONTENTS PAGE NO.
CERTIFICATE 2
 Page |6

DECLARATION 3
ACKNOWLEDGMENT 4
PREFACE 5
OBJECTIVE OF THE PROJECT 7
SCOPE OF THE PROJECT 8
COMPANY PROFILE 9-11
VISION,MISSION,AND VALUE 12
SWOT ANALYSIS &DATA ANALYSIS 13-25
CHRONOLOGY OF ACHIEVMENTS 26-32
TOPIC INTRODUCTION & DISCUSSION 33-52
RESEARCH METHODOLOGY 53-54
QUESTIONNAIRE 55-56
CONCLUSION 57
SUGGESTION 58
BIBLOGRAPHY 59
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OBJECTIVE OF THE PROJECT

Mainly the objective behind a research in Packaging & LABELLING to gain maximum

Knowledge about the criteria by which Pantaloons is a big brand name of the region
that how

it satisfied their customer. They used to various tools and technique through that the
customer

become influenced. It was great experience wherein I have completed my training with

India's most powerful Retail company. In this season, I tried to understand different

parameters as per the customer has to measure. The main objective of the study is to

recognize the Packaging & LABELLING strategies in Pantaloons (FASHION &

RETAIL.)

 To understand the concept of Packaging & LABELLING at PANTALOONS

 To find the advertising strategies at PANTALOONS
 To know how the customers perceive PANTALOONS
 To find out why customers are driven to chose PANTALOONS
 To know customers preference
 Page |8

SCOPE OF THE PROJECT

Packaging and labelling directly impact sales and profits as they offer
detailed information on the price, quality, quantity, usage, ingredients, and
features of the products. They also display the brand logo and message that
help the customer find the product easily by creating a recall value.
Notably, packaging and labelling play a vital role in the overall marketing
strategy of the business.

Furthermore, the label and packaging enhance the product's overall appeal
too. They give all the relevant information about the product that is crucial
for the customers to know, in order to make an informed buying decision.
Notably, selling unlabelled products proposes strict actions.
 Page |9

COMPANY PROFILE

Introduction to Pantaloons Pantaloons is India's fastest growing premium lifestyle

apparel company. With innovative designs, concepts and products, the company brings
the latest trends in fashion and clothing styles to the apparel market. The company
offers an incredible and complete one-stop shopping experience to its buyers through
its vast collection of more than 100 prestigious brands for the discerning fascinates. The
81 aesthetically designed stores spread across the country display a range of classy and
trendy merchandise that truly lives up to pantaloons maxim of 'fresh fashion'. A typical
pantaloons store is spread across a sprawling retail space of about 28,000 sq. ft.,
comprising a brand portfolio that runs across a wide gamut of styles that spell class.
The collection includes ready-to-wear western and ethnic apparel for men, women and
kids, complemented by an exhaustive range of accessories. The women's section houses
the private labels- Bare Denim, Bare Leisure, Rig, Annabelle, Honey and Ajile - in
western wear, as well as the choicest ethnic wear from RangManch, Trisha and Akkriti.
Popular brands like Biba, Aurelia, W (W for Women), Ira Soleil, Global Desi and Fusion
Beats are also available. The private labels for men in western wear include Rig, Bare
Denim, Bare Leisure, Urban Eagle, SF(San Francisco), Byford, Ajile, Spiritus, Indus
Route, Richard Parker, Alto Moda and JM Sport apart from trendy brands like Turtle,
Pepe Jeans London, Levis, Spykar, UCB(United Colors of Benetton), John Player Jeans,
Black Berry, Theme, Peter England Kenneth Cole, Citizen, Timex and Titan, among
other brands. Trendy sunglasses from Polaroid, Guess, Police, Scott, I Dee and Allen
Solly are also available. The access of lifestyle create fresh fashion. Pantaloons is
recognized by its warm personalized service that completes the core proposition of this
trendy chain.
 P a g e | 10

Introduction to Aditya Birla Aditya Birla Nuvo

Aditya Birla Nuvo Ltd. (ABNL) is a US$ 4.75 bilion conglomerate by revenue size. It is
part of the Aditya Birla Group, a US$ 41 billion Indian multinational. Having a market
cap of US$ 3.5 billion (Rs. 24579 Crore) as on 11th July 2017, ABNL İs present across
Financial services, Telecom, Fashion & Lifestyle, IT-ITeS and manufacturing
businesses. Anchored by over 53,750 employees, ABNL touches lives of more than 125
million Indians. ABNL is also a prominent player in Private Equity, Wealth
Management and Broking & General Insurance Advisory space. Besides its successful
presence across a wide gamut of sectors and verticals, Aditya Birla Nuvo Ltd (ABNL)
now holds a controlling stake in Pantaloons format stores which was previously
controlled by the Future Group. With this strategic development, both ABNL and
Future Group will now work closely for deriving operational synergies in terms of
back-end and supply chain, apart from several other mission-critical value drivers of
the business. Moreover, the leadership teams of both groups have also committed to
oversee a fashion council, which has been setup to explore contemporary trends in new-
age fashion wear, thereby driving further valuecreation for Pantaloons stakeholders by
keeping it at the leading edge of the fashion industry.

Board of Directors:
A professional and board based is managing the company that has expensive in the
relavent field of business making in a unique balance of experience and knowledge.
 P a g e | 11

CEO: SANGEETA PENDURKAR

CHAIRMAN : KUMAR MANGALAM BIRLA

BRANDS:

PANTALOONS BRANDS: NON – PANTALOONS BRANDS:

WESTERN DRESSES: WESTERN DRESSES:
1. BARE DENIM 1. KRAUS JEANS
2. ANNABELLE 2. VAN HEUSEN
3. PEOPLE 3. AND
4. HONEY WOMEN’S ETHNIC WEAR:
5. AJILE 1. AURELIA
6. DREAMZ 2. GLOBALDESI
7. DISNEP 3. W
4. BIBA
WOMENS ETHNIC WEAR: MENS WEAR:
1. RANGMANCH 1. PEPE JEANS LONDON
2. AKKRITI 2. ALLEN SOLLY
MENS WEAR: 3. PETER ENGLAND
1. AJILE 4. SPYKAR
2. URBAN RANGER MENS ACCESSORIES:
3. BARE DENIM 1. JOCKEY’S
4. BYFORD 2. VAN HEUSEN
5. PEOPLE
6. SF JEANS
MENS ETHNIC WEAR:
1. INDUS ROUTE

MENS ACCESSORIES:
1. AJILE

VISION, MISSION & VALUE

 P a g e | 12

 VISION-
 Pantaloons shall deliver Eeverything- Everywhere, Every time for
Every Indian Cnosumer in the most profitable manner.

 MISSION-
 We shall infuse Indian brands with confidance and renewed
ambition

 We shall we efficient, cost conscious and committed to quality in

whatever we do
 We shall ensure that our positive attitude, sincerity, humility and
united determination shall be the driving force to make us
successful.
 VALUE-
 PANTALOONS values integrity and honesty ingrained in the
company culture; reliability and high quality of our products and
services; passion for taking care of our customers; accountability
towards customers, shareholders, partners, and employees.
 To maintain basic discipline and integrity, at all levels at all times.
 To respect individual | skills and expertise inndependent of
positions.
 To valuc customers and suppliers' ffeeedback positively to leverage
for all improvements.

SWOT ANALYSIS
STRENGTHS

 Well establish brand & highly qualified staff.

 India's largest retailer 1000 store across 70 cities.
 Largest retailer by means of market capitalization & revenue.
 P a g e | 13

 High no.of purchase orders.

 Always updated & go with trends.
 High quality products with affordable price for attract mass no of customers.

Weakness
 Absence of skilled labour force compared to world std.
 Consomers from premium target group perceives it as low quality brand.
 Pantaloons does not function intemationally, which has effect on success.
 It serves mass consumer base, still skilled labour force is not adequate when
compare with other global standards.
 Competition in market & lack of providing standard carry bages

Opportunity

 Increse in footfalls by increasing ATL- TV commercial promotions.

 India is fast emerging as retail hub for top brands as government allowed FDI in
single brand retail.
 Organized retail is only 4.5 % of total Indian retail industry.
 Merge with global Brands.
 Growth in middle class group.
 Increse in disposable income.

Threat
 Strong competition from unorganized retail sector in India.
 Government policies are not well defined in emerging markets
 Online shopping is emerging trend in consumers due to convenience.
 Price war between competitors, price cuts and so on could damage
profits for pantaloons retail in india
 P a g e | 14

 The action of a competitor could be major threat against pantaloons reatail India,
for instance, if they bring a new technology or increased there workforce to meed
demand.
 A slow economy of financial slowdown could have major impact on pantaloons
retail lndia business profit.

DATA ANALYSIS & SWOT ANALYSIS

DATA ANALYSIS
Gender

Table No 1: Table showing distribution of Gender

 P a g e | 15

Options No. of Respondents % of Respondents

Male 150 50%

Female 150 50%

Total 300 100%

Graph No 1: Graph showing distribution of Gender.

Female
Male

The above graph indicates that the respondents are similar.

Q1. What influenced you to shop in pantaloons ?

Table No.2: Table showing distribution of Respondents opinion about the

factor responsible to shop in Pantaloons.

Options No. of Respondents % of Respondents

Product quality 17 34%
Store appearance 16 32%
 P a g e | 16

&atmosphere
Promotions & Offer 15 30%
Price &terms of 02 04%
Payment
Total 50 100%

Graph No.2 : Graph showing distribution of respondents opinion about the

factor responsible to shop in Pantaloons.

l ity e
ua h er r
tQ p fe
c os of en
t
du
o tm s& m
Pr &
a
io
n ay
ce ot ofp
an om s
per Pr rm
p te
a
re e&
o ic
St Pr

Q2. How frequently do you shopee at Pantaloons?

Table No.3: Table showing distribution of Respondents opinion on how

much they shop at Pantaloons.

Options No. of Respondents % of Respondents

Every Week 03 06%
Once in Two Week 06 12%
 P a g e | 17

Once In Three Week 06 12%

Once in a Month 35 70%
Total 50 100%

Graph No.3 : Graph showing distribution of Respondents opinion on how

much they shop at Pantaloons.

5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Every Week
Once in two
Week Once in Three
Week Once in a Month

Q3. Which company you think is competitor of Pantaloons?

Table No.4 : Table showing distribution of Respondents opinion that

which other stores do they consider while buying products.

Options No of Respondents %of Respondents

Max 03 06%
Reliance Trends 20 40%
 P a g e | 18

Shoppers Mart 06 12%

V Mart 21 42%
50 100%

Graph No.4 : Graph showing distribution of Respondents opinion that

which other stores do they consider while buying products.

4.5

3.5

2.5

1.5

0.5

0
Max Reliance Trends Shoppers Mart V Mart

Q4. Brands and Product availability in Pantaloons is ?

Table No 5 : Table showing distribution of Respondents opinion about

availability of brands and quantity of products in Pantaloons.

Options No of Respondents % of Respondents

Excellent 04 08%
Good 43 86%
 P a g e | 19

Average 02 04%
Bad 01 02%
Total 50 100%

Graph No. 5: Graph showing distribution of Respondents opinion about

availability of brands and quality of products in Pantaloons.

0
Excellent Good Average Bad

Q5. Through which promotional source you come to know about

Pantaloons ?

Table no 6: Table showing distribution of Respondents opinion about the

offer at Pantaloons?

Options No of Respondents % of Respondents

News Paper 11 22%
 P a g e | 20

E-Mail 01 02%
SMS 03 06%
Other 35 70%
Total 50 100%

Graph No.6: Graph Showing distribution of Respondents opinion about

the offers at Pantaloons.

0
News-Paper E -Mail SMS Other

Q6. Do the staff provide right information regarding the products ?

Table No.7 Table showing distribution of Respondents opinion about the

staff response regarding the product in the store.

Options No of Respondents % of Respondents

Strongly Agree 21 42%
 P a g e | 21

Agree 28 56%
Disagree 01 02%
Strongly Disagree 00 0%
Total 50 100%

Graph No.7: Graph showing distribution of Respondents opinion about

the staff response regarding the products in the Store .

0
Strongly Agree Agree Disagree Strongly Agree

Q7. How is the customer response when you approach them?

Table No.8: Table showing distribution of Respondents opinion about the

customers response in Pantaloons.

Options No. of Respondent % of Respondent

Good 38 76%
 P a g e | 22

Best 06 12%
Average 04 08%
None 02 04%
Total 50 100%

Graph No. 8: Graph showing distribution of Respondents opinion about the

customers response in Pantaloons.

0
Good Best Average None

Q8. Do the store have a wide range of products ?

Table No.9 : Table showing distribution of Respondents opinion about the

range of products in the store .

Options No of Respondent % of Respondent

Strongly Agree 03 06%
 P a g e | 23

Agree 36 72%
Netural 10 20%
Disagree 01 02%
Strongly Disagree 00 00%
Total 50 100%

Graph No.9 : Graph showing distribution of Respondents opinion about the

range of product in the store.

5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Strongly Agree Agree Netural Disagree Strongly
Disagree

Q9. Is the store located at right and convenient Place ?

Table No. 10: Table showing distribution of Respondents opinion about the
convenience of location .

Options No of Respondents %of Respondents

Strongly Agree 10 20%
Agree 29 58%
Neutral 09 18%
 P a g e | 24

Disagree 01 02%
Strongly Disagree 01 02%
Total 50 100%

Graph No. 10: Graph showing distribution of Respondents opinion about the
convenience of location.

4.5

3.5

2.5

1.5

0.5

0
Strongly Agree Agree Neutral Disagree Strongly
Disagree

Q10. Will you purchase again at Pantaloons?

Table No.11: Table showing distribution of Respondents opinion about

repurchase in Pantaloons.

Options No. of Respondents % of Respondents

Definitely Well 46 92%
Probably Not 00 00%
Not Sure 04 08%
Total 50 100%
 P a g e | 25

Graph No. 11: Graph showing distribution of Respondents opinion about

repurchase in Pantaloons.

5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Definitely Will Probably Not Not Sure

CHRONOLOGY OF ACHIVEMENTS

Awards and Recognition 2022

As industry leaders we take pride in charting new paths in new territory. We believe it is our
responsibility to travel further along the path of sustainability and ethical business and inculcate a
 P a g e | 26

culture of transparency and provide an example to the sector. It is always gratifying when our
efforts are recognised. Thanks you for the bouquets!

 Pantaloons awarded Gold for “This Pujo You are the celebration, you are the gift (Sheros)
(Sep 2021)” and Silver for “Non Stop Pujo (Sep 2022)” Campaigns for Creative Excellence
in Advertising in Fashion, Jewellery & Lifestyle Category at the Exchange4Media
PrimeTime Awards 2022.
 Aditya Birla Fashion and Retail Ltd.’s (ABFRL) manufacturing factory “Fashion Craft
Ltd.”, has been awarded TRUE Zero Waste Gold certification by Green Business
Certification Inc. (‘GBCI’). It is the first industrial manufacturing unit in India and the
second worldwide to receive this certification.
 ABFRL's Newsletter, "InTouch" won the “Best In-House Magazine Award” at the Silver
Feather Awards 2022.
 Peter England Newsletter, “Trendsetter" won Diamond in the “Internal Communication
Campaign” category at the 12th Public Relations Council of India (PRCI) Excellence
Awards 2022.
 ABFRL's Newsletter, "InTouch" won Silver in the “House Journal (Print)” category at the
12th Public Relations Council of India (PRCI) Excellence Awards 2022.
 Van Heusen Innerwear Warehouse is certified ‘Platinum’ under the Indian Green Building
Council (IGBC) Green Logistics Parks and Warehouses rating system in 2022
 Pantaloons awarded for “Best Departmental Store” for Phoenix Pallasio and “Best Window
Display - Festivals” at VM&RD Retail Design Awards 2022.
 Jaypore awarded for “Best Store Front Signage” and “Best Store Design” in the category
“Indian Fashion Apparel – Specialty Store” at VM&RD Retail Design Awards 2022.
 ABFRL has retained Asia's most sustainable company in textiles, apparels and luxury
goods industry by S&P Global Corporate Sustainability Assessment (CSA) which is an
annual evaluation of companies’ sustainability practices. ABFRL has also been included in
the S&P Global Sustainability Yearbook – the world’s most comprehensive publication on
corporate sustainability.

 Aditya Birla Fashion and Retail Limited recieved the Gold Shield Award in Category III for
Reporting on Sustainable Development Goals of “ICAI Sustainability Reporting Awards
2020-21”
 ABFRL adjudged “National Retailer of the Year” and the “Apparel Retailer of the Year” at
the IRec 2023 Awards, organized by
P a g e | 27
 P a g e | 28

Awards & Achievments (2020—2021)

 Aditya Birla Fashion and Retail LTD. Won the ‘Retailer of the year Award'. (Fashion &
Retail) conferred by ET now Global Awards for Retail Excellence.
 Aditya Birla Fashion and Retail LTD. has been recognized as one of the India’s Best
workplace in Retail for 2021 by great place to work.
 Aditya Birla Fashion and Retail LTD. wins the Golden Peacock Award for sustainability
2020 in the textile and apparel sector.
 Aditya Birla Fashion and Retail LTD. won the third prize for best Newsletter (English) at
the Public Relation Society of India (PRSI) National Awards 2020.
 Pantaloons Awarded “Best use of Analytics Mission Happiness Meet 2020.
 P a g e | 29

AWARDS AND ACHIVEMENTS (2019)

 Aditya Birla Fashion and Retail LTD. won the ‘best overall performance award in
2019’ form superdry for Madura Garments EXPORTS.

 Aditya Birla Fashion and Retail LTD. won the Retailer of the year Award (Fashion &
Retail) conferred by ET now Global Awards for Retail Excellence.

 Aditya Birla Fashion and Retail LTD. Received the ‘Unnatha Suraksha Puruskar” by
the National safety council Karnataka chapter 2019 it factories Crafted Clothing LTD.
Haritha Apparels Limited.

 Aditya Birla Fashion and Retail LTD. Quality term for Madhura Fashion & Lifestyle
won the two awards at the NCQC 2019 par excellence award for its quality.

 Aditya Birla Fashion and Retail LTD. received the ‘CII SCALE (Supply Chain and
Logistics Excellence) National Award in 2019’ in the Garments and Textiles Category.

 Aditya Birla Fashion and Retail LTD. won the Golden Globe Tigers award in 2019.

 Best Sustainability Report.

 Excellence in CSR Leadership.

 Aditya Birla Fashion and Retail LTD. received two award from forest & Sullivan &
TERI at Sustainability 4.0 Awards in 2019.
 P a g e | 30

AWARDS AND ACHIEVMENTS (2018-2000)

TABLE NO.1:

YEAR AWARDS AND ACHIEVMENTS

2018  Pantaloons was ranked amongs top most trursted brands in the retail
Category by the Economics times.
 Pantaloons wons the image most admired retailer of the year.
 Pantaloons wons the customer loyality award 2018.
 Awards 2018 for the Best store fit outs best in store visual
Merchandising & best in store graphics.

2017  The Public Relation Society of India awards for ‘PR Communication’.
 Public relation council of India Award for ‘PR case stude and House
Journal Magzine.’
 Pantaloons was awarded IMAGES award best turn around story 2017.
 Pantaloons got IDEX Award for ; Best Legal Team 2017.

2016  Forever 21 bagged The Most Popular Women’s Brand on e-commerce

Platform, in Myntra in 2016.
 Madhura Fashion and LTD. ad juged ‘Top Apparel Innovator in 2016 for
its
Products.
 Pantaloons won the best loyalty program in retail sector large/multi-brand
Best customer Centric Company in 2016.
2015  Aditiya Birla Fashion and Retail LTD. won the 'Retailer of the year
Award. (Fashion & Lifestyle) conferred by ET now Global Awards for
Retail Excellence. P a g e | 31
 Aditiya Birla Fashion and Retail LTD has been recognized as one of the
India's Best workplace in Retail for 2015 by great place to work, India.
 Aditiya Birla Fashion and Retail LTD. wins the Golden Peacock Award for
sustaniability 2015 in the textile and apparel sector.
 Aditiya Birla Fashion and Retail LTD.won the third prize for best
Newsletter (English ) at The Public Relationa Society of india (PRSI)
National Awards 2015.
 Pnataloons awarded "Best use of Analytics Mission Happiness Meet
2015. Aditiya Birla Fashion and Retail LTD. won the Retailer of the year
Award ( fashion & Lifestyle) conferred by Et now GIobal Awards fo Retail
Excellence.
 Aditiya Birla Fashion and Retail LTD. Received the Unnatha Suraksha
Puraskara' by the National safty council Karnataka chapter 2015 it
factories Crafted Clothing LIMITED, Haritha Apparels Limited.
 Aditiya Birla Fashion and Retail LTD. Quality team from Madura Fashion
& Lifestyle won the two awards at at the NCQC 2015 par excellence
award for its quality.
2014  Pntaloons was voted the most Trusted Fashion Retailer of
India by The Ecomomic Times, Brand Equity 2014.
 Aditiya Birla Fashion and Retail LTD. Quality team from
Madura Fashion & Lifestyle won the two awards at at the NCQC 2014 par
excellence award for its quality.
2013  Peter England wo the images most admired desing concept of
the year 2013 for jeans Wear- men The award was for
Ozygeans concept by the brand.
 Madura clothing won the 2013 Golden Peacock Award for
corporate Social Responsibility.
 Pantaloons wins most preferred Fashion Retail Destination of
the year at North- East Consumer Awards 2013
 Pantaloons bags a Gold in Web- rich Media Banner
Campaign' and a Silver for Best Digital Innovation at IDMA 2013.
 MGE Europa Graments quality team won Excellence award for
six sigma Project at Circles 2013 - International Conventionon
QC, Taipei.

2012  Madura Fashion & Lifestyle - Fashion Retailer of the year

award.
 Madura Fashion & Lifestyle - Star Reatailer Award by
Franchise India.
 Van Heusen- Star Retailer Awards by Franchise India .
2011  Van Heusen Women won the mnost admired women's
westernwear brand of the year.
 Louis philippe and Van Heusen were recognized as power
brands by planman media
 Mr. Kedar Apshankar, coo, Peter England bagged the Retail
icon award at ther 7" Reid and Taylor Awards
2010  Madura Fashion & Lifestyle - Franchise Awards. Fashion
Retailer of the year
 Peter England -The Economic Times Brand Equality . voted
for third consecutive years as most trusted brand in ready
made Greaments in a comsumers'survey of most trusted
 P a g e | 32

2009  Peter- England –The Economics Times . Brand Equity Award.

 Louis Phillippe , The Collective – Images Fashion Award . Most admired
fashion concept of the year.
 P a g e | 33

2008  Peter England- The Economic Times, Brand Equity Award.

 Louis philippe- Clothing manufactures Association of India,.
Product onnovation of the year.
 Madura fashion & Lifestyle, Allen Solly,CMAI- THE Golden
ScaleTrophy. Clothing company of the year - Women's western wear.
2007  Madura fashion & Lifestyle , Van Heusen, Louis Philippe, Allen
Solly Lycra images Fashion Awards(LIFA) Most admired brand of
the year Shirts, Most admire apparel brand launched of the year.
2006  Madura fashion & Lifestyle, Van Heusen, Allen Solly images
Fashion Awards(LIFA) Most admired brand of the year -
trousers, Most admire apparel brand launched of the year.
 Peter England - Lycra image Fashion Awards( LIFA) – Hall,
Most admired brand of the year - shirts
2005  Madura fashion & Lifestyle Reid & Taylor Awards for fashion
Excellence. Retailerof the year.
 Allen Solly -Lycra images fashion awards (LIFA) Most
admired trouser& shirts brand of the year.
 Peter England - Lycra images Fashion Awards (LIFA) - Hall.Most
admired exclusive brand of the year2005- Shirts.
2004  Madura fashion & Lifestyle, Allen Solly, SF JEANS - Lycra images
Fashion Awards(LIFA) Most admired brand of the year -
Women's wear, Most admire apparel brand launched of the
year.
 Peter England - Lycra image Fashion Awards( LIFA) – Hall, Most
admired exclusive brand retail chain of the year.
2003  Peter England - Lycra images Fashion Awards ( LIFA) – Hall.
Most admired exclusive brand retail chain of the year, Most
admired mensweare shirt brand of the year.
 Allen Solly - Lycra images fashion awards (LIFA) Most
admired trouser brand of the year.
2002  Allen solly, Madura Fashion Awards ( LIFA). Most admired
trouser Brand launch of the year most admire apparel
companyof the year.
2000  Peter England, Madura Fashion & Lifestyle Lycra images
Fashion Awards (LIFA).Most admired apparel of tyear,Most
admired shirt brand of the year.

1.1 TOPIC INTRODUCTION AND DISCUSSION

PACKAGING AND LABELLING
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Introduction to Pantaloons Pantaloons is India's fastest growing premium lifestyle apparel

company. With innovative designs, concepts and products, the company brings the latest
trends in fashion and clothing styles to the apparel market. The company offers an incredible
and complete one-stop shopping experience to its buyers through its vast collection of more
than 100 prestigious brands for the discerning fascinates. The 81 aesthetically designed stores
spread across the country display a range of classy and trendy merchandise that truly lives
up to pantaloons maxim of 'fresh fashion'. A typical pantaloons store is spread across a
sprawling retail space of about 28,000 sq. ft., comprising a brand portfolio that runs across a
wide gamut of styles that spell class. The collection includes ready-to-wear western and
ethnic apparel for men, women and kids, complemented by an exhaustive range of a
ccessories. The women's section houses the private labels- Bare Denim, Bare Leisure, Rig,
Annabelle, Honey and Ajile - in western wear, as well as the choicest ethnic wear from
RangManch, Trisha and Akkriti. Popular brands like Biba, Aurelia, W (W for Women), Ira
Soleil, Global Desi and Fusion Beats are also available. The private labels for men in western
wear include Rig, Bare Denim, Bare Leisure, Urban Eagle, SF(San Francisco), Byford, Ajile,
Spiritus, Indus Route, Richard Parker, Alto Moda and JM Sport apart from trendy brands
like Turtle, Pepe Jeans London, Levis, Spykar, UCB(United Colors of Benetton), John Player
Jeans, Black Berry, Theme, Peter EnglandKenneth Cole, Citizen, Timex and Titan, among
other brands. Trendy sunglasses from Polaroid, Guess, Police, Scott, I Dee and Allen Solly
are also available. The accessories and beauty segmfragrances. With its overwhelming
repertoire of lifestyle create fresh fashion. Pantaloons is recognized by its warm personalized
service that completes the core proposition of this trendy chain.
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1.2 INTRODUCTION TO ADITYA BIRLA

Aditya Birla Nuvo Ltd. (ABNL) is a US$ 4.75 billion conglomerate by revenue
size. It is part of the Aditya Birla Group, a US$ 41 billion Indian multinational.
Having a market cap of US$ 3.5 billion (Rs. 24579 Crore) as on 11th July 2017,
ABNL is present across Financial services, Telecom, Fashion & Lifestyle, IT-ITeS
and manufacturing businesses. Anchored by over 53,750 employees, ABNL
touches lives of more than 125 million Indians. ABNL is also a prominent player
in Private Equity, Wealth Management and Broking & General Insurance
Advisory space. Besides its successful presence across a wide gamut of sectors
verticals, Aditya Birla Nuvo Ltd (ABNL) now holds a controlling stake
Pantaloons format stores which was previously controlled by the Future
Group. With this strategic development, both ABNL and Future Group will now
work closely for deriving operational synergies in terms of back-end and supply
chain, apart from several other mission-critical value drivers of the business.
Moreover, the leadership teams of both groups have also committed to
oversee a fashion council, which has been setup to explore contemporary
trends in new-age fashion wear, thereby driving further valuecreation for
Pantaloons stakeholders by keeping it at the leading edge of the fashion
industry.

1.3 INRODUCTION OF PACKAGING

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Today’s market is inundated with products of many brands, and there is cut-throat
competition. It has become challenging for marketers to gain consumers’ attention and
establish the value of their product in customers’ eyes. That is why product packaging
as a marketing tool is considered as an ultimate opportunity by the marketer to help
them convey their brand’s message visually. A vast supermarket may hold as many as
20,000 products and all the marketers have got is a typical 30-minute shopping session
of a customer to grab their attention and influence them to take their product. Surveys
have displayed that 60 to 70 percent of buying decisions happen directly in the stores,
and are not preplanned. Many factors govern their final choice of product. Some
consumers go for the brands they trust, some do extensive research and decide on a
brand and a large chunk of the buyers are impulsive buyers.The packaging design is
one of the prime reasons for on-spot buying decisions as the packing develops
consumer’s attitudes towards the brand. It also depends upon the personality of the
customer, lifestyle culture and various other factors like:
 The Spontaneous Urge to Buy - Just like a child getting fascinated by colourful
balls, a customer can respond to an advertisement or a display spontaneously
and decide to buy that product.
 Compulsion- Certain packaging elicits urgent buying desires in customers.
 Animation- A product exuded some mysterious appeal.
 Hedonic Elements- The decision to buy came from some positive or negative
emotion to fulfil some satisfaction or guilt.

1.4 INTRODUCTION OF LABELLING

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Labelling is the display of label in a product. A label contains information about a

product on its container, packaging, or the product itself. It also has warnings in it.
For e.g. in some products, it is written that the products contain traces of nuts and
shouldn’t be consumed by a person who’s allergic to nuts. The type and extent of
information that must be imparted by a label are governed by the relevant safety and
shipping laws.

LABELLING is also an important part of the brand of the product and the company. It
helps the product stand out in the market, and identifies it as a part of a particular
brand. This is important in the era of high and intense competition.

1.5 WHAT IS PACKAGING ?

Packaging is the act of enclosing or protecting the product using a container to aid its
distribution, identification, storage, promotion, and usage.

According to Kotler –

Packing constitutes all the activities of designing and producing the container for a
product.

In simple terms, packaging refers to designing and developing the wrapping material
or container around a product that helps to

Identify and differentiate the product in the market,

Transport and distribute the product,
Store the product,
Promote the product,
Use the product properly.
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1.6 SUSTAINABLE PACKAGING DONE IN PANTALOONS

A whopping 343 million tonnes of plastic waste is generated every single year, with
packaging material contributing to 46% of this waste. This waste eventually makes its
way to landfill, taking hundreds of years for natural decomposition, causing long-
term damage to the ozone layer, groundwater, and renewable energy sources,
eventually entering into our food chain.

Industries at large, and the retail industry, in particular, have realised the long-lasting
damage this can cause to future generations and the environment. Having taken
cognizance of this matter, we, at ABFRL are leading the way for sustainable packaging
in the retail industry.

By pivoting our internal processes to create an environmentally safe future for

fashion, we set a 100% sustainable packaging goal for ourselves and began working
towards it through Reduction, Reuse, and Recycle. 1 We have aligned our actions
towards efficiently using resources in our Indian fashion brands and today, we have
achieved 87% of our goal to reach sustainable packaging.

1.6.1 CREATING A 6-STEP PLAN FOR SUSTAINABLE PRODUCT

PACKAGING

Product packaging refers to polybag, product boxes, hangers, and plastic clips among
others, used in products. Transport packaging includes cartons and plastic materials
used to transport products from one place to another.

From a product point-of-view, we arrived at six detailed processes to weave

sustainability into our packaging practices. This is how we went about pivoting our
initiatives for a cleaner future for fashion.

 Benchmarking: We benchmarked nine brands to assess their packaging

process and identify the scope of packaging material elimination and
optimization.
 Classification: Packaging material was classified into pollutant and non-
pollutant material, and each quantity was measured separately.
 Impact Assessment: The environmental impact assessment of using plastic
materials was done using “Plastic Score Card” and we opted for safer plastics.
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 Computation: We started monthly computation for all brands to monitor the

consumption trend of packaging material with an increased focus.
 Automation: Our computation process was digitized to measure and monitor
monthly packaging material consumption. Automating the digital packaging
computation process helped increase accuracy, efficiency and real-time data.
 Periodic Verification: Annual verification of packaging weights was
established to ensure changes in design, optimisation or elimination get
captured.

1.6.2 FORMULATING 2 NEW POLICIES FOR TRANSPORT PACKAGING

In transport packaging, plastic polybags and corrugated carton consumption had to be
addressed. We implemented two new policies to tackle this –

 No master pre-pack polybags from January 2019; resulting in a reduction of 20 tonnes

of plastic in the supply chain
 Implementation of Zero New Carton purchase policy; the purchase of cartons went
down four times since FY 2017 and was replaced with second-hand cartons

We are working towards including additional product categories within the scope of
sustainable packaging to give more than we take from the ecosystem. Through innovative
packaging methods, we are striving to ReEarth for a better Tomorrow

1.7 TYPES OF PACKAGING

Usually, packaging can be categorised into three types depending upon its usage and
purpose. These types are.

 PRIMARY PACKAGING:
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Primary packaging, also referred to as consumer packaging, is in direct contact with

the product and is intended for the customer to identify, gain product knowledge, and
to aid product consumption.It’s the base packaging that emphasises both utility and
appearance.
It is the primary layer like the plastic pouch, cardboard box, etc. containing the
finished product, that protects and preserves the finished product from contamination
and tampering, while including aesthetic elements that make the product stand out.
Besides aiding identification, differentiation, and consumption, primary packaging
also acts as a promotional tool to attract more customers at the point of sale by making
the product look more appealing.

Some examples of primary packaging are:

 Laminated pouches for dry fruits

 Plastic containers for fruits
 Tin cans for soft drinks
 Laminated tubes for beauty products
 Composite cans for chips
Often, removing the primary packaging of a product affects the product’s quality or
attribute.

 SECONDRY PACKAGING:
Secondary packaging forms the second packaging layer that the customers don’t
usually see. Its main use is to group and hold together individual units of the product
to deliver large quantities of that product to the point of sale.
It collates smaller product units into a single pack and aids in inventory management
(grouping and identification) before the product is showcased to the customer.

Some examples of secondary packaging are:

 Plastic ring that holds soda cans together, and

 Cardboard box containing multiple individual boxes of cereal, etc.
Removing secondary packaging doesn’t affect the product’s quality or attributes.

 TERTIARY PACKAGING:
Tertiary packaging, also referred to as bulk or transit packaging, is used to group a
large quantity of a particular product to transport it from point A to B.
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The main objective of this packaging is to make it easier to transport heavy loads or
large quantities of a product easily and securely, while facilitating easy storage and
handling.

Some examples of tertiary packaging are:

 Wooden pallets used in freight shipping

 A stretch-wrapped pallet containing a large quantity of secondary packaged
goods.

1.8 FUNCTIONS OF PACKAGING

Packaging plays a crucial role from the time a product is developed to the time a product is
fully consumed. These functions of packaging include.

 Contains the product: Most products need to be contained either during

transportation, storage, or consumption. Packaging makes sure the product is
contained as and when required.
 Protects the product: Packaging protects the product and its quality, features, utility,
etc. from being damaged or contaminated during transportation, storage, and
consumption.
 Aids product handling and usage: Proper packaging aids product handling and
makes it easy to transport, ship, and even use the product.
 Differentiates the product and makes it stand out: Packaging makes it easier for the
customer to identify and differentiate it from other products. Moreover, attractive
packages have a property to stand out and attract customers towards it.
 Forms a part of product marketing strategy: An attractive and/or informative
package makes the product stand out and have a promotional appeal. Packaging also
acts as the final touchpoint that helps in product promotion and sale.
 Provides customer convenience: Packaging is also a convenience tool that makes it
convenient for the customer to carry, transport, and use the product.
 Acts as a communication medium: Packaging along with labelling helps
communicate the brand identity, brand message, and product and company
information to the customer.
 Adds to the aesthetic value: Packaging can make a simple product look attractive or a
unique product look ordinary. It’s an important aesthetic touchpoint that can make or
break a sale.
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1.9 IMPORTANCE OF PACKAGING

Often considered as an essential marketing subset, packaging forms the core distribution,
storage, and sales tool that can be a part of the product itself or an external container made of
varied materials.

Packaging is an essential element both for the seller and the customer. While the seller use it
as a tool to distribute, store, and promote; the customer uses it as an important identification
and usage tool.

1.9.1 IMPORTANCE OF PACKAGING FOR THR SELLER

 Distribution: Good packaging makes it possible for the seller to transport the product
from the manufacturing unit to the final selling point and then to the customer. The
seller uses different packaging for the same – transport packaging to transport the
products and consumer packaging to aid the consumer in consuming the product.
 Storage: Warehousing comes with its own risks of product spoilage, spillage, and
mishandling. Proper packaging helps the seller store and assort the products better.
 Promotion: Packaging forms a vital marketing element that the brand uses to
differentiate the product using attractive, colourful, and visually appealing packages
and inform the buyer about the product’s performance, features, and benefits.
 Safety: Good packaging aids in product safety before it reaches the final consumer.
For example, a Tetra Pak prevents the milk from getting spoilt before its expiry date.

1.9.2 IMPORTANCE OF PACKAGING FOR THE BUYER

 Identification: Packaging and labelling help the customers identify the product and
differentiate it from other products in the market.
 Usage: Often, packaging, like that of a toothpaste, that forms a part of the product
aids in its usage and consumption.
 Safety: It also protects the consumer from the dangers that the product comes with.
For example, an acid bottle protects the user from getting acid burns
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2.1 WHAT IS LABELLING?

Labelling is a part of branding and enables product identification. It is a printed information
that is bonded to the product for recognition and provides detailed information about the
product. Customers make the decision easily at the point of purchase seeing the labelling of
the product.

Labels must comply with the legal obligations. A company’s label needs to adhere to the
Competition and Consumer Act 2010. According to The Food and Drug Administration
(FDA), packaged and processed food items must have nutritional labelling. The Federal
Trade Commission Act (FTC) states that cheating of labels and graphics is an offence and
comprise unjust competition.

The Fair Packaging and LABELLING Act establishes compulsory labelling conditions, boosts
independent packaging standards and grants federal companies to establish packaging
regulations in certain industries.

2.2 PRIVATE LABELS IN PANTALOONS

The word private label has established itself as part of the retail vocabulary over the last
couple of years in India. But what exactly does it meanhow has it evolved and what have
been the reasons for its growth?

Today, many retailers have their own labels that rub shoulders with well-known national
and international brands; in fact some retail companies are known to stock just their own
brands. The rise in popularity of private labels lies in the multidimensional benefits that
private labels have to offer to different entities in the consumption chain.

At Pantaloons, we were quick to recognize the potential that private labels offered. Since we
had evolved from a garment and fabric manufacturing background, we understood the
customer requirements and the regional preferences in the field of branded apparel. We were
able to develop apparel that addressed different needs of the Indian customer. We began by
addressing the existing requirements of the customers and launched our own casual and
formal lines.
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As a company, we have successfully used the private label strategy to create a niche position
as a differentiated and value for money player amongst the retailers in India.

2.3 TYPES OF LABELLING

There are different types of labels:

 Brand label: It plays an important role in labelling as it gives information about the
brand. It can be removable or non-removable.
 Descriptive label: It specifies product usage.
 Grade label: It describes the aspect and features of the product.

2.4 FUNCTIONS OF LABELLING

The different functions of labelling are as follows:

 Defines the product and its contents: A label is informative about the product’s
usage and caution to be taken while using the product. Example, Red Label Natural
Care tea mentions five ingredients in its label that provide immunity.
 Recognition of product: Labeling assists in the identification of the product. Example,
the brand name of a chocolate will help one choose from the rest of the confectionery
items available.
 Assorting of products: It means classification or grading of products according to
different categories in the market. Example, shampoos are categorized as dry hair,
normal hair and oily hair types and cater to consumers in the market with the dry,
normal and oily scalp, respectively.
 Assists promotion of products: It gives the customer the reason to purchase the
product. Example, it attracts the attention of the consumer by displaying messages
such as ‘20% free’ or ‘save rupees 15’ message in potato chips packet.
 In compliance with the law: Labels should strictly abide by the law. Example, for
tobacco, the label should mention ‘Tobacco is injurious to health’. Cigarettes also
should have ‘Smoking is injurious to health’ as the statutory warning on its package.
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2.5 IMPORTANCE OF LABELLING

Labelling is an important part of the marketing of a product. Labelling is essential as it helps
to grab the attention of a customer It can be combined with packaging and can be used by
marketers to encourage potential buyers to purchase the product. Packaging is also used for
convenience and information transmission. Packages and labels communicate how to use,
transport, recycle or dispose of the package or product.

Labelling is also used to exaggerate the product. Also, it is used for identification. This kind
of labeling helps a viewer to differentiate the product from the rest in the shelves of the
market. A person can find out about the ingredients of a product. This helps to spread
awareness among the customers about the item they are consuming and labeling also helps
to mention ingredients.

Labeling is another very important factor in a product. It should show the correct
information about the product. This is all the more important in products such as
pharmaceuticals. Labeling should also contain information relating to whether the product
has harmful chemicals, especially if it is a product that is meant for children

WHAT MUST YOU INCLUDE IN YOUR LABEL?

A label needs to comply with the Competition and Consumer Act 2010 (CCA). This Act is
required to give information to consumers, such as:

 The mandatory consumer product information standards under the CCA

 Industry specific regulations, such as the Food Standards Code
 Labels required by customs for some imported products under the Commerce
(Trade Descriptions) Act.
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2.6 DIFFERENCE BETWEEN PACKAGING AND LABELLING

Think of the case when we don’t get the shampoo in bottles or sachets, but in a
polythene bag from the retailer, then how irritating it would be for us to transfer it in
a jar and store it in the bathroom. In this way, packaging comes into the picture. It is
the process of designing as well as developing a package to wrap around or contain
the product, so as to ensure protection, ease of use and storage. Companies around
the world, spend a good amount in creating the package for the product.

Likewise, think of the case when no information regarding the brand name, grade,
description, etc is not given on the product, then how difficult it would be to pick the
right product, which suits the need. This is where labelling comes in. It is the process
of designing and creating a label for the product. Labelling is part of the packaging,
wherein necessary information is provided in the form of a label.

Now let’s move further to understand the difference between packaging and
labelling.

Key Difference Between Packaging & Labelling

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The points discussed below will help you in understanding the difference between
packaging and labelling:

 By packaging, we mean a science, art and technology of designing and creating an

appropriate package for the product so as to make it ready for transportation, storage
and sale. On the other hand, labelling means any printed text, symbol, design, etc.
affixed on the package or on the product, with an aim of informing the customers.

 The packaging is one of the major components of the complete product personality.
However, labelling is an essential component of packaging.

 Packaging focuses on the appearance of the product, i.e. it is more about the look and
feel of the product. As against, labelling is mainly concerned with product description
to be given. It
determines what is to be displayed on the product or its package.

 The objective of packaging is to provide protection, to facilitate storage and

transportation, and to promote the product. Conversely, the main objective of
labelling is to give a brief description of the product to the customers, as well as to
promote the product.

 When it comes to design, the design of the labelling is usually simple and formal,
which is meant for clear communication of the message to the consumer. In contrast,
Packaging is by far one of the major tools of marketing, hence it plays a significant
role in building a brand image. Creative, innovative and visually appealing designs
for packaging are preferred, which attracts the customers.

2.7 DISCOUNTS AND OFFERS IN PANTALOONS

1.DISCOUNT: Discount are provided in the project during the sale and the festive seasons
like Durga Puja ,EID , Diwali ,Christmas .

2. GIFT VOUVHER: Gift Vouchers of Rs.500 & Rs.1000 are provided to the customers after
the shopping of Rs. 5000 and above.
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3.GIFTS: Gifts like Sound Speakers , Travelling Bag , etc are provided to customer according
the slab.

4. INSIGNIA : Enroll Insignia @1499 and get the following benifts.

 10% instant discount for every product for 365 days to the customer.
 Free carry bag for 365 days.
 Relaxed Exchange Policy of 90 days of day of purchasing.
 Convenient mobile based program.
 Exclusive fast – track billing counter.
 There no need to present the invoice as a long as the mobile number was shared at
billing for exchange.
 Discount every time you shop.

2.7.1 GREENCARD POLICY IN PANTALOONS

INDIA’S MOST LOVED REWARDS PROGRAM DELIGHTING OVER’S MILLION OF
MEMBERS.

THE PERKS OF BEING IN LOVE WITH FASHION

 Discount every time you shop (As Rewards Points)
 Free Enrollment
 No question asked Exchange policy
 Instant Redemption on next bill at cash counter
 Convenient mobile based program
 Exclusive billing counter for 3/5/7* members
 Reimburshment of paper carry bags
(As reward points)for 5/7* members
 To redeem your reward points Call 09223011111
 To know your reward point balance Type MYGC and send to 575758

2.7.2 EXCHANGE POLICY IN PANTALOONS

We do understand that you may wish to exchange the product purchased.

Here’s how we make it effortless for you:

 30 Full day , In case you change your mind:

We will accept exchange across all stores within 30 days of purchase anytime during
business hour provided the product unused along with product tag and invoice.
 90 days relaxed Exchange policy for INSIGNIA members:
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Our INSIGNIA members enjoy a 90 days Relaxed Exchange policy There is no need to
present the invoice as long as the mobile number was shared at billing .
 In case you defect you have our word:
You may however, exchange unused fashion accessories ,footwear, handbags &
homewercin case of manufacturing defect.
 Just a few exclusion :
Altered product , accessories , cosmetics & fragrances , toiletries, watches, sunglasses,
jewellery, handbags, undergarments, lingerie & socks cannot be exchanged for hygine
and other reasons.

2.8 BRANDS OF PANTALOONS AT AFORDABLE PRICE

2.9 ADITYA BIRLA APPAREL BRANDS

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3.1 THINGS I LEARN IN PANTALOONS

1. Discounts -
The most common type of sales promotions is consumer discounts or trade discount I
don't even need to explain this to everyone because we ared bombarded with
discount offers everyday. Be it E- commerce store, retail store or anything els. The
reason discount is most used is because it actually works.
If there is 10 % discount on the product of the consumer,, then is know as consumer
discount. However, if there is a 10 % discount to dealer when he is purachasing from
the company, it uknow as trade discount.
In trade discounts, the dealer may or may not forward the discount to the customer.lt
is not necessary that the dealer will give additional5 % discount to contomers when he
himself reciving 10 % discount additional discount.However, many dealers know the
importance of achieving sales volumes hence they pass on discounts.

2. Gifting
One of the most common ways to promote your store during festival time or when
there is huge walk in expected is Gifting . It is aslo a way to increase the sales of the
products because customer have an anticipation that they might win a gift from store.
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Another popular way to use gifting to advertise " Aaaured gifts" Basically, you have
different gifts on offer like a speaker or a steam iron. A customer who purchase a set
amount of products will get the "Assured gift " from you. This creates excitement in
the mind of the customer and he recived sometimes for "free'". He might visit again
and again.

3. Coupons:
Quite commonly used to motivate people to purchase when they think the price is
high or it can be incentive to buy your product above the competitors If you have their
coupon in hand, you get a discount of X aount on the purchase.

What the coupon does is, it instigates you to take action. If today i get a coupon saying
I will get 10% pff on whatever I purchase from an XYZ store, then I will surely get off
my butt and go purchasing . I will purchase all those products anyways. But coupon
got me purchasing from XYZ showroom. That's the objective of the coupan which it
has accomplishd.

4.Financing:
Financing is ingenious amongst the various type of sales promotions . It is a
combination of various factor . companies which have huge resources generally act as
Financers. They allow customers to purchase a product on EMIor on different
financing options.

5. Sampling
It is predominatly use in the FMCG industry for perfumes, soaps or even eatables.
Sampling is an excellent way to introduce your product in the market and at the same
time to increase the awareness of the product.
The customers who are being targeted by sampling carrt a huge lifetime value Once
they get hooked into your product, they won leave it that early. Hence, sampling
might to of higher cost to the company but it quite successful in the various types of
sales promotions .

6. Bundling
Bundling is when you put a combination of products on sale for the same price.So, for
example, normally a 170 dollars might buy you just a shirt. However,with product
bundling, 170 dollars might buy a set of shirt and pants .As a result the consumer is
much more like to buy this bundle offer as compared to single offer.

7. Contest
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There are different forms of contests which can be run togather more customer
information or to motivate the customer to try the product or to create awareness
about the new retail place.

8. Refund & Rebates

As the name suggest, refund are marketing tactic when you a partial anmount
refunded to you based on action you have taken.

9. Exchange offers
Exchange offers are quite commonly used all across the world and used strongly in
festive season when sale will be more and people are in purchasing mood, In
exachange offer, you can exchange an old product for new one. You will receive a
discount based on the valuation of your old product.
So, if you had an old washing machine at home and there was an Exchange offer in
the market, then you will recived an X amount for the washingmachine which is
decided bt the parent company or retailer.This X amont will be deducted from your
final payable amount and will be redeced under the header of the " Exchange offer
reimbursed".

10. Free trail

Chances are, you have come across several software's or online programs which offer
a free trail to you before you purchase the product. Shareware programs are also a
kind of free trail programs where you can use the product for some time but later on
have to purchase the product to use it completely.
This is done so that the customer get chance to trail run the product before he pays
for the product in full. Programs like Adobe Photoshop, Microsoft office 365 and
others are know to give free trails program upto a month so that the Customer can
know more about the products, he can try it and then purchase.

11. Email marketing

Email marketing was, is and is touted to always be one of the best year ways to
promote your business. It is one of the most commnonly used types pf sales
promotions across the worls because of its ease of implementation and because of its
penetration. Each and every one of us has an e-mail account which we access
regularly. Thus, an E-mail is personal to us when recived in our phone and we are
bound to check it out.
Chances are, email marketing bundle with an exciting and irresistible offer can really
entice the customer in purchasing your poduct. As a result, email marketing is
actually widely used, be it online industry or offline.
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12. Exhibitions
More commonly used in food, jewellery, Clothing, Chemicals and similar such
insdustries shere sellers what to showcase the products they have to their buyers.
These buyers might be consumer or they mat be industrial buyers . An exhibition
generally consists of one players who in exhibition j his goods However, it can also be
a combination of players who are all there to showcase their wares.

13. Trade Shows

While exhibitions are targeted towards individual buyers. Trade shows are targeted
towards resellers, dealers, distributors and bulk buyers. A trade show is typicallya
display point for all top companies within an industry . These companies are there to
compete and grab the maximum eyeballs of retailers, dealers and distributors.

RESEARCH METHODOLOGY
Packaging is the act of enclosing or protecting the product using a container to aid its
distribution, identification, storage, promotion, and usage.

According to Kotler –

Packing constitutes all the activities of designing and producing the container for a
product.

In simple terms, packaging refers to designing and developing the wrapping material
or container around a product that helps to

Identify and differentiate the product in the market,

Transport and distribute the product,
Store the product,
Promote the product,
Use the product properly.

Labelling is a part of branding and enables product identification. It is a printed

information that is bonded to the product for recognition and provides detailed
information about the product. Customers make the decision easily at the point of
purchase seeing the labelling of the product.
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Labels must comply with the legal obligations. A company’s label needs to adhere to
the Competition and Consumer Act 2010. According to The Food and Drug
Administration (FDA), packaged and processed food items must have nutritional
labelling. The Federal Trade Commission Act (FTC) states that cheating of labels and
graphics is an offence and comprise unjust competition.
The Fair Packaging and LABELLING Act establishes compulsory labelling conditions,
boosts independent packaging standards and grants federal companies to establish
packaging regulations in certain industries.

Research design can be thought of as the structure of research. It is the glue that holds all the
elements in a research project together. Research design is a vital part of the research study.
It is the logical and systematic planning and directing of piece of research. It is the master
plan and blue print of the entire study.

TYPES OF DATA: There are two types of data-

1. Primary data.

2. Secondary data.

Primary Data - If the data have been collected by an already available source of information
such as Newspapers, Television Commercials or any other institute that has collected data
for their purposes, then those will be secondary data to the researcher or investigator.
Moreover, the sources that give the secondary data might have collected the data for the
owner's specific purposes. These data may not have been tailored according to the purpose
of the researcher. In fact, the secondary data have not been collected with the objective of
fulfilling the interest of the researcher but of the other data owners. Therefore, it is clear that
these secondary data for the researcher may be the primary data for the owner of the source
of information.

It is very interesting to know that primary data can be converted into secondary data by
performing statistical operation on the primary data. In this particular case, primary data,
which had been collected by the researcher, have been altered so that he can use the
amended data right away for his intended purposes. In this manner, he is not using the
original primary data, as they were, but altered data. It is very clear, that the original primary
data become secondary data for the owner after operating the statistical methods. By using
the secondary data, costs can be eliminated. Apart from the information gathered by the
media, the secondary data can also be obtained from the information recorded in the
interviews or surveys.

IHAVE COLLECTED SECONDARY DATA TO COMPLET MY RESEARCH REPORT

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Secondary data

 Articles in newspaper, Magazines and Internet.

 Study Reports from Internet
 Books
 Internet

QUESTIONNAIRE
1. What influenced you to shop in Pantaloons ?
A. Product Quality B. Store appearance and atmosphere

C. Promotions and offer D. Price & terms of Payment

2. How frequently do you shop at Pantaloons ?

A. Every Week B. Once in Two Week

C. Once in Three Week D. Oce in Month

3. Which company do you think is competitor of Pantaloons ?

A. Central B. Max

C. Reliance Trends D. Shoppers Mart

4. Brands and Products availability in Pantaloons ?

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A. Excellent B. Good

C. Average D. Bad

5. Through which Promotional Source you come to know about

Pantaloons ?

A. News Paper B. E-Mail

C. SMS D.Other

6. Do the Staff provide right information regarding the Product ?

A. Strongly Agree B. Agree

C. Disagree D. Strongly Disagree

7. How is the Customer Care response when you approach them ?

A. Good B. Best

C. Average D. None

8. Do the Store have a wide range of Products ?

A. Strongly Agree B. Agree

C. Neutral D. Disagree

D. Storngly Disagree

9. Is the store located at a right and Convenient Place ?

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A. Strongly Agree B. Agree

C. Neutral C. Disagree

D. Strongly Disagree

10. Will you purchase again at pantaloons ?

A. Definitely will B. Probably not

C. Not sure

CONCLUSION

The study helped me in understanding the retail sector and the format of organized
retail sector . It also helped in understanding the PACKAGING & LABELLING the
factors that they consider while making the purchase. whiler purchasing the
merchandise in the store.

Based on the study and customer 's responses, we can able to fill the gap between the
customers and purchases.

The study helped in understanding the customer behavior and to identify their
considerations during the purchase . This study helps in finding the customersr
responses and to make the services offered By Pantaloons more efficient.

The study helped in finding about the store atmosphere, location , the merchandise
offered at Pantaloos knowledge of the sales force, customer care response and the offers
provided by Pantaloons.
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SUGGESTION
This research throws light o various pros and cons of Pantaloons and can help
Pantaloons to inprove on different aspects to have an advantage over its peers. Basred
on the analysis and findings of my research, I have given following recommendation.

 Pantaloons needs to improve variety of products and provide space for children
coming with their parents for entertainment and have fun so that visiting
Pantaloons will be exciting for them.
 Pantaloons should include more variety of products in its basket to acquire the
convenience of availability of apparels under a roof provided to its customers.
Variety of products should specially be increased in traditional wear for women,
jewellery, cosmetics, footwear and more variety in watches.
 More computers should be included at exchange counter and number of billing
process and minimize large queues.
 If positive more lucrative discounts and offers should be implemented to attract
more customers. The schemes and offers should be analyzed before generating to
customers.
 Staff should be trained up to mark to assist people and to make them understand
the benefits of green card membership which will strengthen customer loyalty.
 Good quality of merchandise which should be tendy and compete with the latest
market trend.
 The Cashiering should be optimized to save time of customers and avoid
unnecessary queues.
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BIBLIOGRAPHY
For completing this assignment, I took the help from the following sources:

http://www.pantaloons.com

http://www.adityabirla.com

http://www.google.com

http://www.abfrl.com
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